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February 04, 2015

 




NAA News


San Francisco Chronicle Aims to Retain Readers With Entertainment Perks
Exclusive early access to premium digital content and events are just some of the perks of having a subscription with the San Francisco Chronicle. The newspaper kicked off a new program in fall 2014 with the intent to lure old readers back in and draw new ones. Under the Star Access program, readers are able to see some of the newspaper's local news coverage come to life through unique experiences around the Bay area.
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NAA Announces Winning Startups for the Accelerator Pitch Program
NAA has announced the participants for the Accelerator Pitch program at NAA mediaXchange 2015. It is an opportunity for startups that meet newspaper companies’ print, digital, mobile, audience or advertising needs to pitch industry executives. "We were overwhelmed by the response from the startup community to our Accelerator Pitch program and are excited to announce our seven winners," said Caroline Little, NAA CEO.
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How Newspapers Can Monetize Their Digital Audience
To monetize a digital audience, the ideal approach would be to determine the potential revenue for an individual visitor through the revenue channels available to a digital publisher — advertising and audience revenue — and act upon that information through your audience marketing and advertising operations.
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NAA Roundup: Tribune Content Agency Gets New President
Tribune Publishing Company announced the appointment of Joycelyn Winnecke as President of Tribune Content Agency (TCA), the premier syndication and licensing business that serves 1,200 clients in 50 countries. On Feb. 15, Tribune Content Agency will launch Success, a multiplatform content offering that will deliver personal finance and career advice to publishers nationwide.
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One-Day Registration Now Available for NAA mediaXchange 2015
Are you ready for NAA mediaXchange 2015? The event comes to Nashville from March 15-18. We are expecting well over 1,000 attendees and more than 150 representatives from key advertisers and agencies for private one-on-one meetings. This is a can't-miss event for the newspaper industry.
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SPONSORED CONTENT


Business Models


AP's 'Robot Journalists' are Writing Their Own Stories Now
The Verge
Minutes after Apple released its record-breaking quarterly earnings, the Associated Press published (by way of CNBC, Yahoo, and others) "Apple tops Street 1Q forecasts." It's a story without a byline, or rather, without a human byline — a financial story written and published by an automated system well-versed in the AP Style Guide. The AP implemented the system six months ago and now publishes 3,000 such stories every quarter — and that number is poised to grow.
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Gannett, New York Times Report Soft Publishing Revenues Again
Poynter
Gannett and the New York Times Co. closed the books on 2014 with mixed results in earnings reports. For Gannett, strong growth in broadcast and its digital businesses more than offset revenue declines in both circulation and advertising at its newspapers, which will be spun-off into a separate company later this year. At the New York Times Co., whose only business is its flagship paper and its digital and international extensions, continued growth in circulation revenues offset a small decline in advertising making for overall revenue growth of 0.7 percent for the year.
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Could U-T San Diego Become the First 'Community-Owned' Major Metro?
Columbia Journalism Review
It's a buyers' market for newspapers. The long, secular decline in advertising revenue has brought an even sharper decline in newspaper valuations. And now, it's bringing interest in new ownership models. In San Diego, Malin Burnham, an 87-year-old retired real estate mogul, confirmed last fall that he was pursuing a plan to bring U-T San Diego, the city's daily, under nonprofit ownership.
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Advertising


Let's Not Ruin Native Ads Like We Did Banners
Digiday
Native is the most popular six-letter word in digital advertising right now. Everyone is attempting to ride the native tidal wave, accepting as gospel that native ads will work for publishers, marketers and users. Here's the dirty little secret no one in the ad business wants to admit: people hate advertising.
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How the Middle Layers of Ad Tech Keep Fraud Alive
Media Post
When most people sit behind the wheel of a car, they only care that the car will get them to their desired destination. Few drivers think about the science behind the internal combustion engine and the process of turning gasoline into energy to move the tires. For years, the advertising buying model worked in a similar fashion.
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Native Ads Were 'Inside' 10% of Digital at The New York Times Last Year
Advertising Age
The New York Times' native-advertising product Paid Posts comprised "inside of 10%" of the company's digital-ad revenue last year, according to Meredith Kopit Levien, executive VP-advertising at the Times. Digital-ad revenue in 2014 climbed 11.8% to $182.2 million.
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CircPort MobileTM
VoicePort LLC
In today business environments a business must invest in mobile applications to retain and access customers. Companies must consider costs of development and initial release of a mobile application. They must also allow for sometimes-expensive maintenance to fix bugs and tweaking the app to meet consumer preference and functions. VoicePort has developed CircPort Mobile to address the above business considerations and provide newspapers with a powerful Circulation Customer service application for the newspaper industry.
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Promoted by VoicePort LLC


Competitors


Instagram Looks to Expand its 'Editorial' Team
Digiday
Rod Mar was on his hotel patio, relaxing near a fire when he received a call from Instagram's Alex Owen. Mar, a sports photographer whose clients include ESPN and Sports Illustrated, was in Phoenix to cover the Super Bowl. But he was about to become the focus of a news story. Owen, a community manager at Instagram, had recently discovered Mar's account, and wanted to feature Mar and his spectacular shots on Instagram's blog.
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Miss an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


New Twitter Video Lets You Capture, Edit and Share Footage on the Fly
AdWeek
Twitter has launched its new video product for mobile, which allows all users to capture, edit and share videos from the official Twitter apps. Videos of up to 30 seconds in length can be recorded and shared, and Twitter for iOS users can upload videos from their camera roll as well (this feature is coming to Android soon).
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Snapchat Does What Facebook Couldn't: Get Publishers to Trust It With Their Content
Pando Daily
Snapchat has introduced a new feature which allows its users to view articles, images and videos from a variety of publishers inside the company's messaging application. It's called Discover, and it's a major departure from the company's ephemeral beginnings. Discover separates content into a variety of "channels" from media organizations like Comedy Central, Vice, National Geographic and other well-known publishers.
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Digital


How Salon Tamed the Trolls and Saved Its Online Comments
Digiday
Online comments sections are a double-edged sword for publishers. For those trying to increase loyalty and engagement with readers, comments should be an essential part of an audience strategy. But all too often, they becomes a haven for trolls and spam. Meanwhile, Facebook and Twitter are becoming the new comments sections as people shift their online conversations there. For those reasons, a host of sites have killed off comments entirely or never introduced them.
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Timely Features MicroSites
Monetizing your Web site just got easier with these ready-to-deploy and-sell themed microsites. Heeding the call for online solutions that can deliver immediate results, Metro developed Timely Features MicroSites to give publications what they need to successfully implement an extension to their online efforts in a cost-effective, timely and highly-professional way. More info


The Fold Manifesto: Why the Page Fold Still Matters
Nielsen Norman Group
Screen sizes are constantly shifting, and designs can respond to these sizes, rather than fit to a constant size. So when clients, designers, developers, or marketers talk about content "above the fold" — a term borrowed from print-newspaper terminology and used as a way to reference what is visible on the webpage without scrolling — does it make sense anymore?
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Why Internet Journalists Don't Organize
The Washington Post
Why have unions failed in new media? The reasons tell us a lot about the challenges unions face in staying relevant as all kinds of industries transform. There are two fundamental forces at work here: One is the loss of leverage, with more aspiring journalists than there are jobs and an environment in which content is becoming increasingly commoditized. The other is a shift in identity.
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TRENDING ARTICLES
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NAA Updates

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