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The buzz is building for NAA mediaXchange 2014
It’s hard to believe that NAA mediaXchange is right around the corner. In a little over a month, the largest gathering of industry executives in North America will descend on Denver for a conference that we envision will kickstart another banner year for the industry. We are off to a good start, as it was recently reported that newspaper ads remain the most trusted in North America. NAA CEO Caroline Little explains why this year’s show is a must-attend for everyone in the newspaper industry.
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Twitter Head of News Vivian Schiller to speak at NAA mediaXchange
Vivian Schiller, head of news at Twitter, will be a featured speaker at  NAA mediaXchange 2014, which will take place on March 16-19. The role of social media, in particular Twitter, has led to a boost in digital readership, as more than 71 percent of U.S. adults read newspaper content digitally in a month. In her new role at Twitter, Schiller leads the company’s strategy for news and partnership with journalism organizations and the news publishing ecosystem. “From local or global, newspapers remain the most comprehensive source of news, analysis and opinion today,” said Schiller.
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Now online: Full list of sessions and speakers for NAA mediaXchange
This year’s conference features more than 50 speakers, composed of industry executives from newspapers, advertising, marketing, social media and digital media. The sessions will cover critical topics such as native advertising, the impact of mobile on news media and how to effectively use big data. In addition, nearly 100 people from advertisers and ad agencies are currently scheduling meeting with registered attendees.
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PRODUCT SHOWCASE
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Business Models


Bitcoin micropayments get big moment as Chicago Sun-Times paywall experiment goes live
CoinDesk
Readers who visited the Chicago Sun-Times recently noticed something they aren’t likely to have seen before: a bitcoin paywall separating them from their content. Instead of paying for a subscription, as patrons of the The Wall Street Journal or the Financial Times do, Chicago Sun-Times readers who visit the site will be asked to donate bitcoin payments to the Taproot Foundation, or tweet about the nonprofit, in order to read articles.
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The newsonomics of the for-profit move in local online news
Nieman Journalism Lab
Josh Fenton is an ad guy running a local news startup. Therein lies our tale. GoLocal24 is a different kind of online startup. It’s for-profit, unlike so many of the city startups we’ve seen. It’s fueled solely by advertising revenue, while many other startups get no more than 20 percent of their income from ads and sponsorships. It claims a 20 percent profit margin, when a break-even balancing of foundation, grant, membership, events, and ad income vs. expenses serves as a wider model among its nonprofit peers.
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My personal paywall No. 1: The Coloradoan is more than a news patch
Forbes
The Coloradoan, Fort Collins, Colo.’s daily newspaper owned by Gannett, has been well documented for its progressive experiments. Two previous editors, Josh Awtry and Bob Moore, have moved on to bigger things after guiding the newspaper onto a digital-intensive and community-based track. It was a strategy many have pondered and worried over. For instance, you really could get most of what you need to know from the Coloradoan.com’s nimble and progressive social media presence. Also, an engaging and media-rich digital presence puts more pressure on print, which leads to a revenue crisis.
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  PRODUCT SHOWCASES
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Advertising


Hey, Super Bowl sponsors: Your ads are already forgotten
Bloomberg Businessweek
With Super Bowl ad rates averaging $4 million per 30 seconds, total spending for commercials during this year’s game approached $300 million. Here’s the problem: Most of those commercials have already been forgotten. A survey of audience respondents, performed exclusively for Bloomberg Businessweek by marketing-research firm Db5, suggests they remembered less than 10 percent of Sunday’s commercials.
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Wolff: Putting journalism cart before advertising horse
USA Today
The great foment in the news business involves journalists leaving established news organizations to strike out on their own into new digital enterprises — and other journalists writing about their spunky gumption and enviable prospects. It is, in other words, a very closed loop, putting journalists and journalism, in the view of other journalists, at the center of the world.
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Why P&G's Tide ditched its Super Bowl ad for...Twitter?
Ad Age
Procter & Gamble Co.'s Tide saved $4 million on a spot in this year's Super Bowl and instead spent the game on Twitter talking about other people's ads. In all, Tide created 22 Vines and related tweets with joking plays on other brands' ads, all involving messes that Tide could clean up and bearing the #GetsItOut hashtag. That generated 3.6 million impressions via thousands of retweets, according to spokeswoman Anne Candido.
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Competitors


Twitter, CNN, Dataminr launch journo tool
Net News Check
Twitter and CNN, in a partnership with Dataminr, have developed a new alert system for journalists dubbed Dataminr for News. According to Twitter Head of News Vivian Schiller, the new service will help newsrooms quickly and accurately identify breaking news and verifiable sources on Twitter. “When news breaks, it can be minutes or even hours before newsrooms begin to report,” Schiller writes. “Now, with the help of CNN and Dataminr, Twitter can be used to close that critical gap, between the eyewitness wanting to be heard and the journalist who wants to listen.”
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Former Hulu head Jason Kilar's Stealth startup pitches magazine publishers
Recode
Jason Kilar made a big splash in Web video and TV when he ran Hulu. Now he’s trying do the same thing with Web publishing and magazines. Kilar has yet to talk publicly about The Fremont Project, the startup he began staffing up last fall. But in recent weeks he has been talking to big publishers about his plan: He wants to create an app that offers a collection of “premium” magazine and newspaper content, along with digital extras like videos, and lets readers pick and choose the stuff they want.
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FEATURED ARTICLE
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The buzz is building for NAA mediaXchange 2014
NAA
It’s hard to believe that NAA mediaXchange is right around the corner. In a little over a month, the largest gathering of industry executives in North America will descend on Denver for a conference that we envision will kickstart another banner year for the industry.

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Battle of the brands: A newspaper war in New Orleans
USA Today
The pirate flag hanging in the New Orleans Advocate's office in downtown is something of an inside joke — a hammy reminder of the startup paper's unlikely insurgency against its entrenched competitor, The Times-Picayune.

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The newsonomics of the Orange County Register's (new, newer, newest) plan
Nieman Journalism Lab
Think you know what’s going in Orange County and southern California, as Aaron Kushner’s Freedom Communications unveils surprise after surprise? Think again. Kushner and Eric Spitz, Freedom’s president, wheeled and dealed their way through 2013.

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Digital


The New York Times drops its mobile-app meter from 3 articles a day to 10 a month
Neiman Journalism Lab
Last summer, The New York Times brought its mobile apps more in line with the rest of the company’s digital offerings by creating a meter that limited the number of free stories to three a day. On Jan. 30 The Times tweaked its meter once again: The company announced that users of its mobile apps would now be allowed 10 free stories a month, according to an email from Times spokesperson Linda Zebian. Once the free-riders hit the meter they’ll be prompted to sign up for a subscription.
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FTW: How USA Today mastered viral sports content
Digiday
Who said old dogs can’t learn new tricks — and get them shared on Facebook millions of times. USA Today has looked for inspiration in the current crop of viral media darlings, BuzzFeed and Upworthy, for a sports section that mixes original and aggregated content with you-gotta-click-to-see-what-happens headlines. In just nine months, USA Today’s For The Win has shown “legacy” publishers can win in the social-sharing game.
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Why the mobile-preview feature in BuzzFeed's CMS should matter to you
Poynter
When Dao Nguyen forgot to check a piece she wrote on a mobile device before it went live, she knew BuzzFeed had a problem. Nguyen is BuzzFeed’s vice president of growth and data, and “obviously it’s not my job to write a post,” she said by phone. But writing a big list post is a lot of work, she said, and previewing it on a non-desktop platform was a task easily forgotten. Now when BuzzFeed authors click the preview button in their CMS, they see what their posts will look like on mobile devices as well as on desktop computers when they preview them, Nguyen said.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The newsonomics of the Orange County Register's (new, newer, newest) plan (Nieman Journalism Lab)
Battle of the brands: A newspaper war in New Orleans (USA Today)
NAA champions the importance of protecting journalism in testimony on copyright law (NAA)
Accountability for the World of Media, from 1914 to 2014 and Beyond (NAA)
NAA launches members-only newsletter, NAA Updates (NAA)

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SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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