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Feb. 6, 2013



 


Digital


A new iPad app builds on how people really use tablets
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The Arizona Republic's digital unit has developed a tablet app that goes well beyond simply making over Web and print content for another screen. AZ Today is a distinct evening news publication, which takes advantage of the assets of the tablet and caters to growing understanding of who's reading on tablets and when. More



Make smart decisions around ad solution technology
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Technology used to power advertising solutions is changing. How do you decide which vendors to use and which ad platforms and exchange systems to employ? A new NAA report is a practical guide to help newspapers make these technology-based decisions that ultimately affect the bottom line. More

Circulation


Keep expanding your vision and your metrics
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Circulation executives have it hard-coded into their DNA to measure everything. On the print side, that has included volume, retention, cost per order, penetration, churn, revenue per subscriber, single-copy marketing and total revenue — along with an increased focus on expenses. Newspapers' digital transformation adds even more metrics to the mix. In a new article for NAA, Jeff Hartley of Morris Publishing Group outlines three things circulation executives should be doing right now and four audience metrics they should know. More



Events


Define the future of newspapers at NAA mediaXchange 2013
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Why do newspapers matter? What's happening with paid content? Why invest in newspapers? How do we seize the market? Learn the answers to these questions and many more at NAA mediaXchange 2013. This annual event, scheduled for April 14-17 at the Hilton Bonnet Creek in Orlando, Fla., brings together industry executives from throughout North America to define the future of newspapers. More

At INMA/NAA seminar, the focus is on advertising solutions
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Join INMA and NAA Feb. 11-12 in Miami for the Innovative Advertising Seminar, and learn how to generate high advertising sales revenue growth while offering the best strategy to deliver consumers where they are now. With an emphasis on multiplatform advertising, the seminar features success stories from both inside and outside the industry. More

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Sunshine Week highlights importance of open government
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Scheduled for March 10-16, Sunshine Week is a national initiative to promote dialogue about the importance of open government and freedom of information. It seeks to enlighten and empower people to play an active role in their government at all levels, and to give them access to information that makes their lives better and their communities stronger. For news organizations, a toolkit is available with opinion columns, cartoons and other materials to use during Sunshine Week. More

Audience


Gilbert outlines 6 principles for media innovation
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U.S. newspapers derive an average of 17 percent of their revenue from digital. The Deseret News and Deseret Digital Media average 45 percent, a little more than three years after Clark Gilbert took over as president and CEO. During recent workshops in API's Transformation Tour, he has shared the principles behind his strategic model for media business innovation. More

Workshop details how to reshape your digital content business
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Transformative Content Strategies, scheduled for Feb. 28-March 1 in Washington, D.C., reveals how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. Led by Clark Gilbert of the Deseret News and Deseret Digital Media, the workshop features the Content Model Dashboard, a tool for decision-makers to score digital operations and determine the right areas to strengthen. More



Advertising


Home prices show biggest rise in 6 years
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Home prices are accelerating in most local markets. CoreLogic, a real estate data provider, says average home prices rose 8.3 percent in December compared with a year earlier, the biggest annual gain since May 2006. Prices rose last year in 46 of 50 states. More

Time for an upswing in print advertising
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Advertisers still need a place where their message can be reliably framed, and publishers still need advertisers who deal in legit advertising. Each depends on the other's credibility. It's a moment for some smart people in print, if there are any, to make the case that the pendulum could actually be swinging back — and that maybe it's not too late. More


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Ars Technica ads get ahead of the story
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At Ars Technica, Condé Nast's 15-year-old high-brow tech site, Ken Fisher and his small in-house team were lamenting the traffic conundrum when they decided to build a real-time dashboard geared toward examining page views with a predictive eye toward recently posted articles that are poised to trend. "Within two days we found it was working really well," explained Ars editor in chief Fisher. "We were identifying within an hour stories that would go on to do 900,000 views." More

Serious ads score in the Super Bowl
Media Life Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There were plenty of funny ads, or at least ads that aimed to be funny, during the Super Bowl. But for once, the ones that resonated the most with viewers had a more serious tone. Ram Truck's "God Made a Farmer," in which late radio commentator Paul Harvey waxed on about the humble farmer, did very well on a number of postgame advertising surveys. More



Competitors


Why Google's settlement with French publishers is bad for the Web
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After much diplomatic maneuvering and a series of face-saving gestures on both sides, Google finally signed an agreement with French newspaper publishers that puts to rest a long-standing legal battle over Google's behavior in excerpting stories on Google News, which the French have argued is copyright infringement. But while the search giant may be relieved to put the whole kerfuffle behind it, there's an argument to be made that it has actually done more harm than good — not only to its own interests, but to the interests of the open Web as well. More

Facebook ramps up news discovery battle with 'Articles Related To'
TechCrunch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Rather than trust your friends and favorite pages to post interesting stuff, Facebook is taking news discovery into its own hands with "Articles Related To." This special feed story shows you popular links that lead to content mentioning pages you "like." It could be the next step in Facebook's master plan to take on apps like Flipboard, Pulse and Zite, keep you on site and make publishers pay. More


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Digital


Twitter makes big acquisition, buys social TV analytics company Bluefin Labs
Business Insider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twitter has acquired Bluefin Labs, a social TV analytics company that was founded in 2008, sources say. Twitter's move into social TV makes a lot of sense. It hired a head of TV last fall and there's a strong correlation between people watching shows and tweeting about them. More

Apple's critics focus on wrong kind of 'cool'
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Has Apple lost its cool? It's a question that's been asked since Apple rose from the ashes in 2001, a time during which the company has become nothing less than the most valuable in the world. Nevertheless, journalists, analysts and just about everyone else have been champing at the bit to pinpoint the exact moment when the company will lose its imagined Svengali-like grip on the minds of American consumers and Appleapocalypse is upon us. More



Half of all apps to be hybrid by 2016
Memeburn    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When it comes to building apps, there are two dominant lines of thought: go native — that is, build an app specifically for an OS — or build a Web app, most likely using HTML5. The fight between the two hasn't always been easy. There is, however, a middle way. Hybrid apps make it possible to embed HTML5 elements within a thin native app and they're set to become the de facto form of app in the near future. More

Business Models


Denver Post takes new look at personalization
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The Denver Post, an industry pioneer in the field of personalization, is taking some new tacks as it attempts to customize news and information for its readers. The developments come about four years after the daily began to test customized news, which it dubbed the "individuated newspaper" as part of a larger MediaNews Group initiative. The goal was to offer readers content geared to their individual interests, with the information delivered either electronically or produced on desktop printers or, in some cases, digital presses. More

Register reader program gives free ads to 1,300 charities
Orange County Register    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Under the program, the Orange County Register sent 124,000 seven-day subscribers a $100 gift check that readers could designate for the nonprofit of their choice. The charities will get free advertising space for every check readers returned in their name. More

Reduced newspaper delivery: smart or death knell?
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At most newspapers, advertising is concentrated on several days, often Wednesday, Friday and Sunday. On the days when it's light, the papers lose money. Rather than subsidize those skinny cash drains, why not use the money to bolster the paper's profitability and invest in a digital future? More

Baltimore Sun printed in New Orleans for Super Bowl weekend
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Baltimore Sun published a special edition distributed to New Orleans-area hotels for Super Bowl weekend. The paper printed 3,000 copies Friday, Saturday and Sunday in Houma, La. More
 



NAA Updates

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