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Feb. 10, 2010
 


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NAA News


Song of the open newspaper
The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As part of NAA's public relations effort to promote the vitality and value of newspapers, we have invited industry thought leaders to write op-ed pieces on behalf of newspapers, including Centro CEO Shawn Riegsecker, Martin Agency President Mike Hughes and Scarborough President Bob Cohen. This piece is from IAB President and CEO Randall Rothenberg. More



Public Policy

Administration's budget includes independent contractor proposal
Because of concerns that millions of workers are improperly classified as independent contractors rather than employees, President Obama has included a provision in his proposed 2011 budget that sets out to “increase certainty with respect to worker classification.” If implemented, the proposal would repeal the prospective enforcement protection provided by Section 530 of the Revenue Act of 1978. The Administration’s proposal also would allow the Internal Revenue Service to revise the 20-factor test used to classify workers, to develop narrowly defined safe harbors, and to increase penalties for information reporting errors. Legislation has been introduced in the House and the Senate that would implement many of these proposals. However, action on the legislation may not come until next year, after the congressional elections. NAA will aggressively lobby Congress to protect the newspaper industry’s longstanding use of independent contractors for distribution and editorial purposes.

Budget proposes estate taxes at 2009 rates
The Administration's 2011 budget features two estate tax proposals. First, it calls for making permanent the estate tax rules from 2009 – a 45 percent top rate, and indexing the $3.5 million exemption. The second set of estate tax proposals would raise revenue for the government by requiring consistent valuation for transfer and income tax purposes. It also would modify rules on valuation discounts and would require a minimum term for grantor-related annuity trusts. Because the estate tax was effectively repealed on Dec. 29, 2009, Congress is expected to take up legislation this year that would reinstate the 2009 rates, and may propose making this fix retroactive to Jan. 1. NAA continues to lobby for a compromise solution that would provide business owners with certainty and better tax treatment than simply extending the 2009 rates.


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Events

Take advantage of early-bird rates for mediaXchange
North America's largest newspaper media industry conference, mediaXchange, is scheduled for April 11-14 in Orlando. Register now to take advantage of discounted registration before rates go up on March 5. Sessions include "Building Marketplaces to Drive Revenue," a look at scalable, sustainable programs for enhancing existing marketplaces (formerly known as "classified") and creating new ones.

NAA offers Web audience measurement series
A free webinar series from NAA is designed to update the industry on changes in how Web audiences will be measured going forward and to consider the impact on newspaper Web traffic data. The series includes: Future of Web Audience Measurement, 2 p.m. Feb. 19, with Media Rating Council CEO and Executive Director George Ivie; Nielsen Online Update, 3 p.m. Feb. 23, with Nielsen Web measurement executives; comScore Update, 2 p.m. Feb. 25, with comScore Chief Research Officer Josh Chasin; and Quantcast Update, 2 p.m. March 3, with CEO Konrad Feldman. Register now.


Advertising


Wal-Mart tightens delivery deadlines
The Journal of Commerce Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Like most shippers, Wal-Mart Stores is looking for a delivery guarantee from its suppliers. Unlike most others, the world's largest retailer now is demanding one. While many retailers were scrambling for any space they could find out of Asia, Wal-Mart implemented its strongest delivery requirements yet on suppliers in the United States, imposing new deadlines for getting goods to distribution centers as well as tough penalties on those that miss the mark. More

Coupon use hits record highs
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
After nearly two decades in decline, the coupon is back. Thanks to the recession, in 2009 consumers used coupons at a faster clip than they did the year before — the first increase in coupon redemption in 17 years, says a new study by Inmar Inc., a company that processes coupon transactions. Businesses issued 367 billion coupons last year and buyers redeemed 3.3 billion, a 27 percent increase from 2008's 2.6 billion — and the highest usage since Inmar began tracking trends in 1988. More

Pay-for-inquiry ad model gains modest traction at newspapers
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspapers' resistance to pay-per-inquiry advertising may be beginning to crack a little for an industry beset by recession, digital competition and other changes. East Bay Newspapers in Rhode Island began running ads for a local Marvin Windows distributor that won't earn the publisher a dime unless potential customers pick up the phone. More



The fight over who sets prices at the online mall
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Where's the price? On some pages of e-commerce sites selling products like televisions, digital cameras and jewelry, a critical piece of information is conspicuously missing: the price tag. More

Stores reach into bag of tactics as luxury-goods sales improve
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Optimism is creeping back into style, following three seasons of budget slashing, according to luxury-retail executives who will attend New York Fashion Week. More than 50 designers will showcase their collections in the tents at Bryant Park this week, with dozens more holding shows elsewhere in Manhattan as part of the twice-a-year fashion extravaganza staged for retail buyers and the press. More

Digital


Industrywide iPad plan under way?
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
Is the newspaper industry working to develop a platform that would give Apple Inc. an easy way to distribute content from multiple newspaper sources across its devices? Mark Contreras, senior vice president for newspapers at E.W. Scripps Co. and incoming Newspaper Association of America chairman, alluded to such a development in an interview he gave to Forbes.com. "The industry is working on a project that would enable Apple to offer content from multiple newspaper sources. It will probably launch sometime this year," he said in response to a question about the potential impact of Apple's iPad. More

Newspapers chart digital course amid uncertain times
The Lawrence Journal-World    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Across the country, newspaper companies have found themselves under intense economic pressures, brought on both by the extended recession and the emergence of new communications technologies. As editors from across Kansas gather in Lawrence to celebrate journalistic excellence during William Allen White Day, the search for opportunity, success — even survival — continues for an industry that retains its printed past as it proceeds into a digital future. More

ScanLife will enhance the newspaper experience
The Oklahoman    Share    Share on FacebookTwitterShare on LinkedinE-mail article
That box holds infinite possibilities. It looks as if it could be a piece of abstract modern art, but the 2-D bar code will make The Oklahoman and other publications from The Oklahoma Publishing Co. truly moving experiences, with an emphasis on "moving." More

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Register your newspaper for free on Mediabids.com and take advantage of a suite of online tools designed to help you sell more ads. MORE


iPad changes equation of newspaper-subsidized e-readers
The Poynter Institute    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Stack up the price of Apple's iPad against what it costs to put a newspaper in your driveway for a couple of years and you'll find an e-reader business model that just might work. More

Video ads deter online newspaper readers
MediaPost Communications    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspaper Web sites have attracted a substantial online audience, but face some major obstacles to monetizing their readership with advertising, according to several new studies. However, online publishers and advertisers outside the newspaper business must also confront the same issues. More

More European newspapers put up paywalls
The Guardian    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More European newspapers are joining the paid content club: Axel Springer has put up online paywalls for two of its German newspapers, the Berliner Morgenpost and the Hamburger Abendblatt. This follows reports of French paper Le Figaro readying a paywall this month, and ahead of a planned paywall from Times Online, expected this spring. More

Competitors


Facebook helps the news industry, but it's no white knight
VentureBeat    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
Facebook is assuming its rightful place in the Internet ecosystem as a significant distribution channel for media properties. Hitwise reported that the social network now drives the fourth largest amount of traffic to media properties behind Google, Yahoo and MSN. More

U.S. magazine circulation falls 9 percent at newsstands
Pittsburgh Post-Gazette    Share    Share on FacebookTwitterShare on LinkedinE-mail article
U.S. consumers showed less willingness to spend money for magazines at newsstands and other retail outlets as single-copy sales fell more than 9 percent in the second half of 2009. One positive sign: the drop in newsstand sales was not as severe as in the first half of 2009, when publishers saw a year-over-year decline of 12 percent, according to figures released by the Audit Bureau of Circulations. More

Company looks to radio for new clients, boosts revenue
Media Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a year when many marketing firms struggled, Constant Contact saw a nearly 50 percent revenue increase and increased its staff. And the company — which advertises heavily on radio — said the results surprised it. More
 


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