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How social media platforms are expanding the reach of newspapers
Social media has replaced the water cooler conversation. For newspapers, this is a good thing. The reach of newspaper content has grown in the digital era, as social media makes it as easy as the click of mouse — or a thumb, on your smartphone — to share an article with your network, whether that’s your friends on Facebook, your business contacts on LinkedIn, or the whole world on Twitter.
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Executive panel to discuss newspaper engagement with advertisers
Newspaper media can rise above the fray and provide advertising unmatched by other media. In January, a report on consumer trust in North America revealed that newspaper ads were the most trusted, outpacing ads from magazines, television, radio and online. During a panel discussion at NAA mediaXchange 2014, industry executives will discuss why newspapers remain the best place for advertising and how newspapers can better engage consumers and increase return for advertisers.
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Full list of sessions and speakers announced for NAA mediaXchange
This year’s conference features more than 50 speakers, composed of industry executives from newspapers, advertising, marketing, social media and digital media. The sessions will cover critical topics such as native advertising, the impact of mobile on news media and how to effectively use big data. In addition, more than 100 people from advertisers and ad agencies are currently scheduling meeting with only registered attendees.
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Business Models


Local papers shine light in society's dark corners
The New York Times
When news broke that the Gov. Chris Christie’s office was involved in tollbooth closings, Rachel Maddow of MSNBC interviewed Shawn Boburg, a reporter for daily newspaper The Record, on her show and reminded viewers: “Anytime you see a story on national TV that starts in a small town, odds are that story began with local reporters who would not give up and who reported it right and aggressively, even though it always stirs stuff up on their hometown beat. And so it is with today’s bombshell news.”
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Tribune Co. said to plan midyear newspaper spinoff with new CEO
St. Louis Post-Dispatch
Tribune Co.'s proposed spinoff of its newspapers will probably happen by midyear, allowing time to vet candidates to run a business that includes the Los Angeles Times and Chicago Tribune, people with knowledge of the matter said. CEO Peter Liguori is eyeing the second quarter or early third quarter for the operation, which will convert the unit into a publicly traded company, according to two people with knowledge of the plans who asked not to be identified because the matter remains private.
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Offbeat: A new kind of newspaper
Editor & Publisher
After serving 31 years at weekly alternative newspaper, the San Francisco Bay Guardian, Tim Redmond has launched a progressive online publication called 48 Hills: The Secrets of San Francisco. According to reports, Redmond left the Guardian last June after disputes with the paper’s new owners over personnel changes. Despite his long career at the Guardian, Redmond predicted in 10 years, the print daily newspaper model would be over. He saw more publications moving online, which is why he decided to make his new journalism venture digital-only.
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Advertising


As The New York Times debuts its template for native ads, will other newspapers follow?
Poynter
When The New York Times offered the first native ad on its website Jan. 8, reviews were mixed. Some thought the Times offered too much of a good thing with a half-dozen disclaimers that the story-like piece was advertising. Others opined that despite all the labels, the Times was stepping down the road to perdition hosting paid content from computer giant Dell.
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Digitally speaking, CBS, Time Warner, Disney bigger than Facebook
MediaPost
For all of Madison Avenue’s seeming obsession with popular social media platforms like Facebook, Twitter and the like, when it comes to actual media buys, they barely register among the top suppliers of “digital” advertising to the world’s biggest ad agencies. In a never-before-seen analysis of Madison Avenue’s digital supply chain, Google not surprisingly is the most dominant player, accounting for more than 40 cents of every digital ad dollar bought through the big agency holding companies compiled by Standard Media Index.
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Yahoo's throwing in the towel on mobile banner ads
Digiday
Yahoo, the Web portal that rose prominence in part by selling banner ads, is looking to move away from the very format it inflicted on the world as it continues to adapt to the mobile age. Instead, Yahoo’s focus is on Stream ads — Yahoo’s name for its native ad placements — for its mobile properties, a response to how media is being presented and consumed on the Internet in general and on mobile specifically. For platforms and publishers, it affords them a chance to move away from selling the beleaguered banner ad and toward ads that are supposed to be more engaging, and, with luck, more valuable.
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Competitors


When the viral bubble bursts, will it take out BuzzFeed?
The Conversation
BuzzFeed is enjoying a media honeymoon. More established outlets are publishing gushing pieces about the success of the site along with newer counterparts like Upworthy, without the normal scrutiny applied to potential threats to their business models. Let me save you the time by pointing out what the national media will soon wake up to. There are two reasons why the hype around BuzzFeed is excessive: its content model is too easily replicable, which means it could easily be knocked off its perch, and secondly it is soon likely to run into problems making money.
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You won't believe Upworthy's new way of measuring audience engagement until you read it
Nieman Journalism Lab
Upworthy wants to be known as the company that shares a massive amount of socially conscious content across the web. What Upworthy is widely known for, however, is perfecting the art of the clickbait, curiosity gap headline. The company denies that they’re the main culprit, and some initial research by The Atlantic’s Robinson Meyer suggests that may be true. But now, they’re taking steps toward measuring their performance through something deeper than clicks.
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Facebook's Paper app shows all news is not created equal
Forbes
There’s a great English expression that captures Facebook’s new philosophy for mobile app development: “Horses for courses.” Instead of trying to make its feature app all things to all people, the company is offering a range of products meant to satisfy different use cases and serve different demographics — most recently its new Paper app.
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How social media platforms are expanding the reach of newspapers
NAA
Social media has replaced the water cooler conversation. For newspapers, this is a good thing. The reach of newspaper content has grown in the digital era, as social media makes it as easy as the click of mouse — or a thumb, on your smartphone.

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Now online: Full list of sessions and speakers for NAA mediaXchange
NAA
This year’s conference features more than 50 speakers, composed of industry executives from newspapers, advertising, marketing, social media and digital media. The sessions will cover critical topics such as native advertising, the impact of mobile on news media and how to effectively use big data.

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The buzz is building for NAA mediaXchange 2014
NAA
It’s hard to believe that NAA mediaXchange is right around the corner. In a little over a month, the largest gathering of industry executives in North America will descend on Denver for a conference that we envision will kickstart another banner year for the industry.

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Digital


Should The Washington Post, The New York Times and other top publishers pool their video in a consortium?
Nieman Journalism Lab
Interested in the business of high-quality Web video? There’s a lot of good stuff from Washington Post video GM Steven Schiffman in this Beet.TV interview about the Post’s broad-strokes strategy for the business side of video. But maybe the most interesting piece is an idea Schiffman keeps coming back to: For video to be a really significant business for someone like the Post, the key missing ingredient is scale, both in number of videos produced and in number of viewers watching them.
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The term 'digital magazines' may seem kind of dumb, but First Look Media's approach is not
GigaOM
Some of the new-media digirati have been having fun at the expense of First Look Media founder Pierre Omidyar, because the new company persists in describing its new family of media sites — including the just-launched Intercept from Glenn Greenwald — as “digital magazines.” Not only does the idea of a magazine seem almost antiquated by now, but most of the examples of the digital version are bloated proprietary apps from old-media standards like Vanity Fair and Time.
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As the line between platform and publisher continues to blur, who wins and who loses?
GigaOM
As publishing tools have become cheaper and more distributed, many have benefited from this ongoing democratization of distribution — whether it’s Twitter users posting newsworthy updates from war zones, or would-be authors publishing their thoughts on Medium. That’s the power of a platform that allows anyone to publish. It’s when the line blurs between platform and publisher that things start to get tricky, not just for writers but for readers as well.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The buzz is building for NAA mediaXchange 2014 (NAA)
Now online: Full list of sessions and speakers for NAA mediaXchange (NAA)
My personal paywall No. 1: The Coloradoan is more than a news patch (Forbes)
FTW: How USA Today mastered viral sports content (Digiday)
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NAA Updates

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