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February 18, 2015

 




NAA News


Five Answers with Jeff Sonderman, American Press Institute
"There is tremendous opportunity and energy in journalism right now for creating new things, and newspaper media need to be in that game as much or more than the tech startups and venture capitalists. They have the one thing startups most crave — strong brands and market share. But they need to focus very hard on what is growing, not just manage the legacy revenue streams."
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How Newspapers Engage Audiences Will be a Key Theme at NAA mediaXchange 2015
These presentations and panel discussions on Monday, March 16, will look at the changing landscape for newspaper media companies in print, digital, mobile and social media. "There are so many exciting ways that the newspaper industry can engage their large audiences, and our goal is to educate and inform attendees during NAA mediaXchange 2015," said Caroline Little, NAA president and CEO.
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Capital Public Radio and PolitiFact Announce PolitiFact California Partnership
Fact-checking journalism comes to California's public radio airwaves and websites this summer with the launch of PolitiFact California, a partnership of Capital Public Radio and PolitiFact, the Pulitzer Prize-winning website started by the Tampa Bay Times. "We've found a great partner with Capital Public Radio to bring innovative fact-checking journalism to California voters around the state," said PolitiFact editor Angie Drobnic Holan.
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SPONSORED CONTENT


Driving Growth Together: New Vehicle Buyers & Newspaper Media 2015
This new report, available exclusively for NAA members, looks at why automotive dealers should turn to newspaper media when trying to reach prospective vehicle buyers. Automakers project U.S. sales of new cars and light trucks will reach 16.9 million next year as the country's economy continues to improve.
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Special Hotel Rates for NAA mediaXchange 2015 Expire Friday!
NAA mediaXchange 2015 will take place from March 15-18 at the Omni Nashville. The theme is the critical role newspaper media play in storytelling, in facing outward to our communities and in improving the quality of our lives. You will receive a code for discounted hotel rates in your confirmation e-mail.
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PRODUCT SHOWCASE
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Business Models


How The New York Times Works
Popular Mechanics
1:35 a.m. on a Tuesday: Ernie Booth, the operations manager of the main printing plant of The New York Times, is walking the floor. The plant is a 515,000-square-foot building in Queens, on the Van Wyck Expressway, half a mile from LaGuardia Airport. Booth is a big man with enthusiasm to match his heft, and tonight he's wearing a collared shirt, sweater and chinos in various shades of beige. He glides through the place like a small-town mayor.
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McClatchy to Undergo Corporate Reorganization
Net News Check
The McClatchy Company is reorganizing its corporate operations, expanding sales and marketing and folding McClatchy Interactive, its digital hub, into the rest of the company. Mark Zieman will continue in an expanded role as VP operations including overseeing an expanded corporate advertising department. Chris Hendricks, its current VP of interactive media, will shift into the role of VP of products, marketing and innovation.
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Miss an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Innovation Nation
Editor & Publisher
It's a new year, which will likely bring about more layoffs, cutbacks, and possible shutterings of some newspapers altogether. But while change is a constant thing in this ever-evolving industry, there's still room for optimism. New innovations and ideas give journalists reason to be excited about the future.
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Why Print Newspapers Remain the Dominant Media Power in Britain
The Guardian
By Ed Amory: When I became a journalist in 1997, I joined a profession rooted in the past. My first job was as assistant editor on the Spectator. I began my day meeting our editor, Frank Johnson, in the local coffee shop, at around 10:30 a.m. He would be reading Le Monde, and after a croissant we would make our way into work, where he would open the first bottle of champagne at around midday.
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David Carr, Times Critic and Champion of Media, Dies at 58
The New York Times
David Carr, who wriggled away from the demon of drug addiction to become a journalistic celebrity, a name-brand media columnist at The New York Times and a best-selling author who reported on his own near demise and recovery, died on Thursday in Manhattan. He was 58. Mr. Carr collapsed in the Times newsroom, where he was found shortly before 9 p.m. He was taken to St. Luke’s-Roosevelt Hospital, where he was pronounced dead.
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Timely Features MicroSites
Monetizing your Web site just got easier with these ready-to-deploy and-sell themed microsites. Heeding the call for online solutions that can deliver immediate results, Metro developed Timely Features MicroSites to give publications what they need to successfully implement an extension to their online efforts in a cost-effective, timely and highly-professional way. More info


Advertising


The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers
Adweek
A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been about connecting brands with people. It still is. But today we know a lot more about the people with whom we want to connect and almost every day we're given new tools to help us make those connections.
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Why Google Should Fear Facebook's New Product Ads
Adweek
Anything Google can do, Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network. This week, Facebook revealed that it's starting to serve ads for retailers' goods that use the targeting and personal-interest information it has on its 1.4 billion users.
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Competitors


Facebook to Debut Product Ads, Boost to Brands
MediaPost
For better or worse, Facebook is going to start looking a lot more like a product catalog. On Tuesday, the social network plans to unveil Product Ads — a new format for brands to show off multiple offerings, and in some cases, their entire inventory. "Businesses can now showcase more products and people on Facebook can discover more relevant products," a Facebook spokesman said.
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Media Frenemy LinkedIn Raids Fortune, Wall Street Journal for Editors
Advertising Age
LinkedIn is extending its streak of poaching journalists from the same traditional news organizations that usually enjoy their relationship with the social network — and the traffic it drives their way. This time LinkedIn has reached into the newsrooms of The Wall Street Journal and Fortune magazine for editors to help marshal the site's army of contributing writers.
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Opinion: Twitter Doubters are Wrong. Here's Why.
Digiday
It may be the comeback story of the year. No, we're not talking about Beck nabbing the Grammy from Beyoncé in front of a dumbfounded Kanye. We're talking Twitter. After struggling for years to find a way to actually make money, Twitter finally seems to have embraced who they are. Twitter has come to terms with the fact that they're never going to be a shorthand version of Facebook.
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Digital


How a Countrywide Paywall Faltered
Digiday
Publishers on the hunt for digital media are increasingly turning to paywalls or metered-access systems. The challenge remains the same: How can you erect a pay barrier — even if you call it a "membership" — when people can find comparable content from competitors for free? But the equation changes if a paywall is countrywide.
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New York Times is Considering Giving Away News Digest App for Free, CEO Says
Re/code
"The battle will be won on the smartphone." That was New York Times CEO Mark Thompson, speaking onstage at the Code/Media conference at The Ritz-Carlton, Laguna Niguel, Calif. The Times has had some success attracting younger readers with its $7.99-a-month slimmed-down NYT Now app, but is disappointed with the overall amount of subscribers it has gotten.
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Inside The New York Times' Instagram Strategy
Digiday
To appeal to a new generation of news consumers, The New York Times is going all-in on Instagram. Over the past few weeks, the Times started new Instagram accounts for its video team, sports desk, marketing department and events team. Those four joined existing Times accounts for food, travel, fashion and T Magazine content. That makes eight active Times Instagram account, with plans to launch a primary @NYTimes account in the next month or two.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How The Washington Post's Date Lab Keeps Its Spark (NAA)
NAA Roundup: McClatchy Announces 12 President's Awards; Lee Appoints VPs (NAA)
Disguising Ads as Stories (Columbia Journalism Review)
NAA mediaXchange 2015 to Feature Breakout Sessions Dedicated to Increasing Revenue (NAA)
What's Next for Alt-Weeklies? (PBS)

Don't be left behind. Click here to see what else you missed.
 


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NAA Updates

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