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Feb. 19, 2014

 




NAA News

The future of newspapers using big data to be examined
With the explosion of content, big data has become a hot buzzword and newspaper companies are exploring the best ways to use this data to their advantage. With so much data available, it is crucial for newspaper companies to focus on relevant data and correct analytics to deliver content that better engages their readers and advertisers. During NAA mediaXchange, global executives will discuss how newspaper companies can analyze data for customizing content to better reach readers and advertisers.
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10 reasons why you can't miss NAA MXC 2014
The early-bird registration rates for this year’s conference have been extended through the end of the month, so the time is now to make plans to join us in Denver. Why should you? NAA mediaXchange is the largest annual gathering of newspaper industry executives in North America and offers unprecedented networking opportunities that you simply won’t find anywhere else. Your top advertisers will be on site to meet with newspaper executives and do business for the upcoming year so you meet with your top clients in one place.
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NAA announces full speaker and session lineup for mediaXchange
NAA mediaXchange 2014 will feature more than 50 speakers and panelists in more than 25 sessions, as well as 100 representatives from advertisers and agencies scheduled to meet with registered attendees. For the first time in 2014, eight startup companies will present during the inaugural Accelerator Pitch program. Chosen from 20 finalists, each company demonstrated the ability to help newspaper companies’ print, digital, mobile, audience or advertising needs and will have four minutes to pitch attendees.
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Business Models


The New York Times hires a chief data scientist
Inside Big Data
Demonstrating a new sense of relevancy if not urgency for applying data science to a wide cross section of industries, The New York Times has hired Columbia University applied mathematician Chris Wiggins as its first “chief data scientist.” Wiggins, who builds predictive computer models, will now lead a small data science group that uses mathematics to help the 162-year-old publisher maintain or expand its subscriber base — using machine learning to predict who is going to unsubscribe before it happens.
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Could a hybrid model scale community news and keep the passion?
Street Fight
Famed venture capitalist Marc Andreessen recently tweeted his case against local news: “I think main problem with local news is most people don’t care. Sad but true.” Andreessen’s judgment drew a lot of reaction. But virtually ignored was what Andreessen said in a second tweet that came two minutes after his first one — “If market not valuing creator’s work, not market’s fault, it’s creator’s fault.” Andreessen was right with his second tweet, and a look at major markets bears him out.
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How Larry Kramer will more than double USA Today's circulation this year
The Wrap
MarketWatch founder Larry Kramer surprised the media world when he agreed to take over USA Today as president and publisher two years ago. Leading Gannett’s legacy print behemoth with a “digital first” strategy, the media entrepreneur has nonetheless dug into a secret print approach that he says is more than doubling USA Today’s circulation this year. How’s he doing that? Kramer has brokered a partnership between USA Today and Gannett’s 80 other regional papers, placing full sections of USA Today editorial content and advertising in Gannet’s top newspapers, allowing him to claim those regional readers as part of USA Today’s audience.
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Advertising


The New York Times readies front page module for native ads
The Huffington Post
It is "early days" for paid posts, the new native advertising program just introduced by The New York Times, but it is set to grow and become increasingly discoverable, explains Meredith Levien, EVP for Advertising, in this interview with Beet.TV. The publisher has launched with campaigns for Dell, Intel and Goldman Sachs. Soon these sorts of campaigns will become more visible with the introduction of a large module in the middle of the front page, she says.
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The Guardian's take on native ads
Adweek
Native advertising has come to encompass a wide range of ad units and programs, all with the intent of passing, at least initially, as editorial content. David Pemsel, deputy CEO of Guardian News Media, the newspaper’s parent, eschews that term, though — the Guardian doesn't want to get lumped in with the many native ads that just mimic the look and feel of the host publisher. “What the Guardian is doing is really strategic,” he said.
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Magazine tablet editions' top ads of 2013
Ad Age
Magazine brands have been on the iPad since the start, striving to find the best ways to engage readers with tablet-ized versions of their articles and ads. After nearly four years, what works best? To find out, GfK MRI Starch Advertising Research measured 27,099 ads in 784 tablet magazine issues published last year. GfK surveyed readers of specific magazine titles and issues to determine how many of them had noted specific ads and how they used any interactive features.
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Competitors


The Facebook effect on the news
The Atlantic
Facebook's News Feed, a homepage built by our friends and organized by our clicks and likes, isn't really a "news" feed. It's an entertainment portal for stories that remind us of our lives and offer something like an emotional popper. In fact, news readers self-identify as a minority on Facebook: Fewer than half ever read "news" on the site, according to a 2013 Pew study, and just 10 percent of them go to Facebook to get the news on purpose, as opposed, say, being assaulted by a breaking news event when you're just scanning baby photos.
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MIT study says Twitter can predict major public events like protests
GigaOM
Humanity has long been obsessed with the ability to predict the future, often by the use of magic or clairvoyance. But these days, scientists are trying to predict the future by studying the past, utilizing public records and archives from the places like the New York Times to measure future events based on special cues. Now, an article from MIT suggests that events like the 2013 coup d’état in Egypt could have been predicted simply by measuring activity on Twitter.
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Facebook vs. Google, social media vs. SEO: Why BuzzFeed data shouldn't declare a winner
Poynter
The latest traffic referral report from BuzzFeed caught Marshall Simmonds’s eye. The data indicated Facebook delivered about 3.5 times more page views to BuzzFeed Network sites in December than Google did. If that observation were broadly applicable to publishers across the web, it would be a game-changer. Simmonds, CEO of Define Media Group, thought it wasn’t, so he posted a rebuttal responding to writers who he felt interpreted the chart too broadly.
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FEATURED ARTICLE
TRENDING ARTICLE
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The future of newspapers using big data to be examined
NAA
With the explosion of content, big data has become a hot buzzword and newspaper companies are exploring the best ways to use this data to their advantage. With so much data available, it is crucial for newspaper companies to focus on relevant data.

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Full list of sessions and speakers announced for NAA mediaXchange
NAA
This year’s conference features more than 50 speakers, composed of industry executives from newspapers, advertising, marketing, social media and digital media. The sessions will cover critical topics such as native advertising, the impact of mobile on news media and how to effectively use big data.

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How social media platforms are expanding the reach of newspapers
NAA
Social media has replaced the water cooler conversation. For newspapers, this is a good thing. The reach of newspaper content has grown in the digital era, as social media makes it as easy as the click of mouse — or a thumb, on your smartphone.

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Digital


Digital journalism's financial challenge
USA Today
Being a digital journalism entrepreneur is not for the fainthearted. Just ask Phil Balboni. When Balboni started, he relied entirely on freelancers. But his baby has grown up. It's an entrenched part of the media landscape. Today it boasts 13 staffers around the world as well as 50 freelancers. Its track record earned it a partnership with NBC News, in which NBC gets to use GlobalPost's stories and resources and the website gets valuable exposure and help selling advertising.
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New revenue at Dallas Morning news offsets majority of print-revenue declines
Poynter
Digital revenue at the Morning News was up 9 percent in 2013, “primarily due to the continued growth in marketing services revenue associated with 508 Digital and Speakeasy,” a recent report says. 508 Digital is an agency set up to sell “digital solutions” to local businesses and Speakeasy is a joint venture with an ad agency intended to “create and manage campaigns for local and national brands.”
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You're not going to read this: But you'll probably share it anyway
The Verge
Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with "curiosity gap" headlines like, "Why Is Bill Nye Acting Like A Lunatic? Because He Doesn't Want To Get Blown Up, That's Why." In the midst of the Twitter argument, Tony Haile, CEO of Chartbeat, which measures real-time traffic for sites like Upworthy, dropped a bomb: "We've found effectively no correlation between social shares and people actually reading," he wrote.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How social media platforms are expanding the reach of newspapers (NAA)
Full list of sessions and speakers announced for NAA mediaXchange (NAA)
Tribune Co. said to plan midyear newspaper spinoff with new CEO (St. Louis Post-Dispatch)
Executive panel to discuss newspaper engagement with advertisers (NAA)
As The New York Times debuts its template for native ads, will other newspapers follow? (Poynter)

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NAA Updates

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