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Feb. 24, 2010
 


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NAA News


Research

Survey reveals value of local newspaper Web sites
In a world where consumers admit their opinions of online advertising vary based on the Web sites they are visiting at the time of exposure, newspaper sites are seen as the most trustworthy source of ads, according to a just released comScore 2009 survey commissioned by NAA. Consumers say they trust ads on newspaper sites more than those on portals, specialty sites, social networks or local TV and radio sites. Newspaper online ads are perceived to be more credible, more local and more current, hailing from more familiar sources. Plus, consumers say newspaper sites offer a combination of advertising and local content. The new research also shows that consumers express a high level of interest in local content and that local newspaper sites have the greatest overall reach as a source of local online information. Newspaper sites are perceived to be the most trustworthy of all sources for every type of content, including portals, local TV and radio sites, specialty sites or social networks. A PowerPoint presentation is available at www.newspapermedia.com (click "The Pitch" and look for "Site Matters" under "PowerPoint"). FULL REPORT. MORE INFORMATION.




Circulation

Single-copy prices are almost evenly split, analysis shows
The latest industry information demonstrates just how aggressively and quickly newspapers increased the price of daily single-copy editions last year. An NAA analysis of Audit Bureau of Circulations data shows that at the end of September 2009, 47.5 percent of U.S. dailies were priced at 50 cents. Forty-five percent were priced at 75 cents. The 75-cent figure more than doubled from the previous year, when it was less than 20 percent. In 2007, only 2 percent of newspapers charged 75 cents for daily single-copy editions. "Maintaining Sales Through Periods of Aggressive Pricing" addresses the sales issues linked to price increases. MORE


Events

Premium paid content gets the spotlight at mediaXchange
Some newspapers have taken the plunge in charging consumers to access Web sites or certain content. Has that approach achieved the desired results? Find out during "Premium Content: Is the Strategy Paying Off?" at NAA's mediaXchange conference in Orlando. This session details how paid content strategies are playing out and offers perspectives on the future. Sign up now for the April 11-14 conference to take advantage of discounted registration before rates go up on March 5.

Celebrate NIE Week with free materials from the NAA Foundation
Newspaper In Education Week is observed annually during the first full school week of March. For this year's celebration — March 1-5 — the NAA Foundation has created a teacher's guide, an in-paper ad and a Web site banner ad. The teacher's guide, which is aligned with national learning standards, features a five-subject approach that takes advantage of the wide range of topics covered by newspapers. MORE


Reinventing the sales process

MultiAd is launching Recas.com, the tool you need to boost your ad revenue, increase your advertiser's budgets, and bring in new clients. Find out how.
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Advertising


Google updates ad platform
PC Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google unveiled an updated online ad platform for publishers, which incorporates more of the DoubleClick ad exchange it acquired in 2008. The new DoubleClick for Publishers includes a new interface, more detailed reporting and forecasting data, improved algorithms, a new public API, and integration with the new DoubleClick Ad Exchange, Google said. More

Publishers team up on Kia digital ad buy
Mediaweek    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
Marking an advancement for digital magazine advertising, 45 magazine titles representing 15 publishing companies are running ads for the Kia Sorento in their digital editions. The buy launches Zinio's newly created Publisher Advertising Network (ZPAN), which was recently reported by Mediaweek. Zinio creates digital editions of magazines for desktop computers and the Apple iPhone. More

Wal-Mart adds its clout to movie streaming
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Analysts estimate that fewer than 5 percent of the HDTVs sold in the United States last year can go online to pull in movies and television shows, bypassing traditional cable and satellite TV service. Now, however, the idea of an Internet-ready home entertainment setup has a powerful new backer: Wal-Mart. More



A campaign to leaven the mood
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Almost 75 years ago, the fashion editor Diana Vreeland began captivating, puzzling and amusing a Depression-weary nation with a column in Harper’s Bazaar magazine called "Why Don’t You … ." Now, during times deemed almost as hard as those, Saks Fifth Avenue is introducing a campaign inspired by Ms. Vreeland's maxims, although more grounded in the practical. More

NBA, Adidas set up courts in malls
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Adidas and the National Basketball Association are hitting the malls. Adidas, which is the league's official uniform provider, has inked a deal with the NBA and mall-based retailer Champs Sports for an "Official NBA Shop at Champs Sports." The NBA Shop will debut in 69 Champs Sports stores this month and will be in the remaining 486 Champs Sports stores nationwide by the start of the 2010-11 NBA season, per the companies. More

Business Models


AOL moves to build tech 'newsroom of the future'
BusinessWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Tacked to the newsroom walls in AOL's downtown Manhattan headquarters are pages and pages of Web traffic data. The numbers tell the growing number of journalists who work there how well their articles are performing and — thanks to the ads that appear alongside them — who's paying the bills. More

Metering paid content so it protects, grows online ad revenue
The Poynter Institute    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It used to be simpler: If you want to maximize online ad revenue, don't even think about charging for your content. But several speakers at Friday's paidContent conference said that the relationship is becoming less black and white. And some, notably FT.com Managing Director Rob Grimshaw, argued that paid content can actually increase online ad revenue. More

How a pay wall could impact fulfillment
FOLIO Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Publishers once again have turned to online pay walls as a way of recouping a sagging top line and to monetize an increasingly expensive electronic content operation. For many publishers who have worked with a print-based fulfillment system, adding on a pay wall can work, but there are several pain-points to keep in mind that, ultimately, may require a complete overhaul if truly integrated product bundles are what they're after. More

Digital


A digital billboard that watches you ...
ABC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Remember this scene in "Minority Report?" As Tom Cruise’s character walks through a futuristic mall, digital signs identify him and serve up tailor-made advertising. "John Anderton! You could use a Guinness right about now," shouts a billboard in the movie. Steven Spielberg's vision of what’s to come is getting a little closer. More

Why print media should be excited about their digital future
The Independent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Glossy magazines and top-selling newspapers know the power of visual stimulation. A picture tells a thousand words. A great front-page image can make or break print media sales. But what about a moving interactive 3-D image? The future of print media is digital. More

Reach Thousands of Potential Newspaper Advertisers for FREE
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Competitors


Radio revenue in 2009 down 18 percent, yet RAB is upbeat
All Access Music Group    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The RAB has released radio revenue figures for Q4 and 2009, with overall revs down 18 percent to $16 billion, and Q4 down 8 percent. Despite those numbers, the RAB says radio's results for Q4 2009 confirmed the encouraging signs that emerged in the second and third quarters and continued to gain traction through the end of 2009. More

Comcast Interactive Media taps Auditude for video ad serving
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Hoping to target online audiences more effectively, Comcast Interactive Media has tapped video ad management and monetization platform Auditude to manage and serve its video advertising across Web properties, including Fancast, Fancast XFINITY TV, and Comcast.net. More
 


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