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Feb. 26, 2014

 




NAA News

Perfecting the balance between print and digital for newspapers
Over the past year, newspapers have transformed. We told the world that we were going to evolve, adapt and remain essential. We have done just that. Not only are newspapers still delivering on that promise, they are thriving as innovation and new ideas drive our success — across all platforms. While much of our recent success has been attributed to digital initiatives, it is very clear that our readers need to be reminded of the critical balance that newspapers must strike between print and digital.
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2013 gains in AAM total circulation due to success in digital subscriptions
Average daily combined circulation increased 3 percent compared to the same period a year ago for the six-month period ending Sept. 30, 2013. The gain is based on an NAA analysis of the 541 daily newspapers reporting to AAM for comparable periods. The bottom-line increase was driven by substantial gains in digital circulation among the largest newspapers. According to the most recent 2013 Scarborough release, 55 percent of newspaper readers remain print exclusive.
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Enter to win an iPad Air by attending NAA mediaXchange 2014!
You cannot miss out on NAA mediaXchange 2014. Whether it's networking with peers, meeting with the many advertisers who will be on site, or learning innovative ideas from successful business and industry leaders during panel discussions, there is something for everyone. The event takes place March 16-19 in Denver and the early bird registration rates have been extended through this Friday. Everyone who registers by Friday will also be entered to win an iPad Air.
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Business Models


BostonGlobe.com is moving to a metered paywall
Nieman Journalism Lab
That’s one of the takeaways from this long profile of the John Henry-era Globe by Jason Schwartz in Boston Magazine. The Globe famously split its web presence in 2011 into a completely free Boston.com and a mostly hard-paywalled BostonGlobe.com. Stories that appear in the newspaper, with a few exceptions, only appear on BostonGlobe.com, while Boston.com is the land of slideshows, blogs, wire stories, and weather.
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Oregonian moving to compact format
News & Tech
The Oregonian will move from a broadsheet to a compact format April 2. “The decision was based on our sense that we wanted to have a fresh, dynamic way of presenting our news in print,” N. Christian Anderson III, president of Oregonian Media Group and publisher of The Oregonian told News & Tech. “We felt that the real usability of the compact format was much greater than broadsheet.” The move will enable color on every page and a more streamlined design, Anderson said.
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Tribune Co. expects $325 million dividend from publishing spinoff
Los Angeles Times
In spinning off its publishing business, Tribune Co. will pick up a dividend that could be about $325 million from the new public company, which would consist of the Los Angeles Times, the Chicago Tribune and six other daily newspapers. Although the exact amount won't be determined until the separation agreement is final, expected in mid-year, Tribune has indicated that the dividend it would receive from Tribune Publishing Co. would be worth about $325 million.
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  PRODUCT SHOWCASES
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Advertising


Ad exec confidence surges, reaches highest point since recession
MediaPost
Driven by a surge in demand for most electronic media, especially the digital kind, the confidence of advertisers and agency media buyers to increase their advertising budgets has reached its highest point since the fall of 2006, according to the latest semiannual installment of Perception Group’s Advertiser Optimism Index. The index, which asks ad executives whether they plan to spend more, less or the same on ad-supported media over the next 12 months, rose five points to a 21 in the fall of 2013.
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The FTC may bark at native ads, but it won't bite
Venture Beat
According to a study by the Online Publishers Association, nearly three-quarters of its members are using native advertising. And so far, native ads have been a good venture for both publications and advertisers. But the Federal Trade Commission (FTC) may try to crash the party and regulate the practice of native advertising. The Agency took its first steps on Dec. 4 with a native advertising workshop dubbed “Blurred Lines.” However, Mary Engle, the FTC’s associate director of the advertising practices division, said the workshop raised more questions than it answered.
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Why Google's latest acquisition could be good for the whole ad industry
Quartz
Half the ads on the internet are never seen by anybody, according to ComScore, a web traffic measurement company. And of those ads that are seen, it’s not clear how many are seen by human beings. Last year, the London-based start-up Spider.io, which tracks ad fraud, revealed a network of 120,000 infected computers that together “viewed” ads billions of times, meaning that advertisers were paying millions of dollars for fake views. Google recently announced that it had acquired Spider.io for an undisclosed amount.
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Competitors


Beyond cute cats: How BuzzFeed is reinventing itself
Reuters
BuzzFeed has come a long way from cat lists. This month one of its journalists was on the ground in Kiev reporting on the crisis in Ukraine, and last December it published an in-depth article on a Chinese dissident living in Harlem, New York. The kittens haven't disappeared, but these days there is serious journalism as well.
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The newsonomics of Spotified news subscriptions
Nieman Journalism Lab
Can you make digital subscriptions sing? In a first-of-its-kind partnership with streaming music leader Spotify, The Time of London brought a whole new meaning to the subscription bundle — even as the wider media world dissect the mega Comcast buy of Time Warner Cable and the impact of that cord-cutting, bundling, and unbundling.
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MSNBC mines 'deep Web,' searches for news not accessed by search engines
MediaPost
Appealing to a younger demographic, MSNBC has recruited social-leaning news start-up Vocativ to produce some edgier, more provocative fare. The Vocativ-produced stories will cover a range of topics from around the world, and initially appear on MSNBC’s “Ronan Farrow Daily” and msnbc.com. Vocativ content, which analysts have likened to that put out by VICE Media, will also appear on other NBCU News Group digital platforms.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Perfecting the balance between print and digital for newspapers
NAA
Over the past year, newspapers have transformed. We told the world that we were going to evolve, adapt and remain essential. We have done just that. Not only are newspapers still delivering on that promise, they are thriving as innovation and new ideas drive our success — across all platforms.

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How Larry Kramer will more than double USA Today's circulation this year
The Wrap
MarketWatch founder Larry Kramer surprised the media world when he agreed to take over USA Today as president and publisher two years ago. Leading Gannett’s legacy print behemoth with a “digital first” strategy, the media entrepreneur has nonetheless dug into a secret print approach.

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The future of newspapers using big data to be examined
NAA
With the explosion of content, big data has become a hot buzzword and newspaper companies are exploring the best ways to use this data to their advantage. With so much data available, it is crucial for newspaper companies to focus on relevant data.

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Digital


Newspapers primed for mobile growth
NetNewsCheck
That thing you always seem to be carrying in your hand, looking at while you blithely cross the street ignoring traffic — the rectangular object made of metal, silicon and impact-resistant polymer — is a magnet: a people magnet and therefore a money magnet. It’s a people magnet since the number of smartphone users is extensive and continues to grow. Online research firm comScore’s measurements indicate that 153 million people in the U.S. owned smartphones in November last year (64 percent of overall mobile phone owners).
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Digital publishing: Live-tweeting vs. live-blogging
Editor and Publisher
With the 2014 Winter Olympics here, many newsrooms are covering the games with their specific readers in mind. Maybe you’re a newspaper in a small town that has a local Olympian, or maybe you’re a niche sports site devoted to covering curling. Regardless, mastering live event coverage — now becoming a norm thanks to the technological revolution sweeping through journalism — is an increasingly important way to increase engagement and relevance with readers.
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Reddit embraces its role as a journalistic entity with new live-reporting feature
GigaOM
Some critics may see Reddit as a more restrained version of the online community 4chan — a place for nerds to talk about Star Trek or whatever the latest meme is — but the site has also become a place where new forms of journalism occur, such as the reporting on breaking news events like a shooting or the war in Syria. To help make that even easier, Reddit has launched a “live blogging”-style feature that will eventually allow anyone to function as a kind of Reddit-based news reporter.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The future of newspapers using big data to be examined (NAA)
How Larry Kramer will more than double USA Today's circulation this year (The Wrap)
NAA announces full speaker and session lineup for mediaXchange (NAA)
10 reasons why you can't miss NAA MXC 2014 (2) (NAA)
Could a hybrid model scale community news and keep the passion? (Street Fight)

Don't be left behind. Click here to see what else you missed.
 


SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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Colby Horton, Vice President of Publishing, 469.420.2601 

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