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Feb. 27, 2013



 

NAA News


Events


Discover the strength of digital subscriptions at NAA mediaXchange

NAA mediaXchange 2013 features a schedule packed with engaging, inspiring sessions designed to help you energize your business. In "The Strength of Digital Subscriptions," representatives from three newspapers in small, medium and large markets talk frankly about what works and what doesn't, results and the synergies between print and digital subscriptions. The conference runs April 14-17 at the Hilton Bonnet Creek in Orlando, Fla.
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Audience


In Arkansas, understanding audience needs brings readership gains

The Arkansas Democrat-Gazette has an established brand identity that has garnered loyal readers for many years. The newspaper has one of the nation's largest print circulations and good online readership, with a base of high-retention subscribers. In spring 2012, print readership over seven days was slightly above the same period three years earlier. The reach for print alone was better than 60 percent over the entire DMA.
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Young Readers


Celebrate NIE Week with free lesson plans

The American Press Institute and the Newseum are partnering to celebrate Newspaper In Education Week March 4-8. NIE Week emphasizes the use of newspapers as educational resources in classrooms across a range of subjects. This year, API is providing free curriculum for teachers of all grade levels on topics such as media literacy, ethics, fairness and newsgathering.
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Public Policy


Media companies support AP suit against Meltwater
NetNewsCheck
NAA has joined The New York Times Co., Advance Publications Inc., Gannett Co. Inc., The McClatchy Co. and BurrellesLuce in filing an amicus brief in support of The Associated Press in its copyright infringement suit against news aggregator Meltwater. The brief was filed late Monday in U.S. District Court for the Southern District in Manhattan.
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Can you give five minutes to FOIA Online?

The Sunshine in Government Initiative, of which NAA is a founding member, was instrumental in pushing for the development of FOIA Online, a Web portal to streamline creation and processing of requests under the Freedom of Information Act. Launched in October, FOIA Online is an important step in making it easier for the public to access federal government documents. The SGI seeks your help in encouraging participation by contacting a federal agency on its target list, conducting a three-question survey and submitting the answers via e-mail. All agency feedback will be compiled on the SGI blog.
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API


The Next Journalism: White House media strategy raises questions

Politico reported that President Barack Obama has been using new technology to minimize the press. API Executive Director Tom Rosenstiel's latest column finds something else is going on — but the implications are even more worrisome.
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Learn to engage your community in new, more profitable ways

Transformational Communities, a workshop presented March 11 in Chicago by API with The Poynter Institute, will illustrate how news companies can create framework for connecting businesses to customers, building communities of interest and engaging audiences in the conversation. CEO Chuck Peters will share how he is redirecting a local newspaper, The Gazette in Cedar Rapids, Iowa, into a media company focused on community engagement, not just traditional content and advertising — a concept many think is key to creating new digital revenue models.
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Advertising


Nordstrom boasts about 20 percent quarterly profit
The Seattle Times
Nordstrom executives expect the company's direct-to-consumer sales, Nordstrom Rack and upcoming stores in Canada to represent half of total sales within five years, Chief Financial Officer Michael Koppel told analysts. The fashion retailer also recently saw an uptick in sales of women's apparel and at its California stores, CEO Blake Nordstrom added.
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Harris Teeter said to draw interest from Dutch retailer
Bloomberg
Harris Teeter Supermarkets, the N.C.-based grocery chain exploring a sale, has attracted interest from Royal Ahold NV, the Dutch owner of Stop & Shop stores. Ahold has contacted JPMorgan Chase & Co., retained by Harris Teeter to evaluate options, and is seeking more information on the sale process, said one of the people, who asked not to be named because the negotiations are private.
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Media Solutions to grow your business
GateHouse Media has created two online businesses to help media companies expand their digital services. adhance media, a private ad exchange that brings together media companies looking to maximize revenue from digital ad inventory, and Propel Marketing, an online marketing company providing digital solutions to small and medium sized businesses. more


Safeway envisions future without print ads
Ad Age
Safeway is doing its best to eliminate print advertising in favor of more personalized digital ads. The fifth largest grocery player in North America spent $20 million on newspaper ads through November 2012. That's consistent with 2011, though a big drop-off from the $33 million spent on newspaper ads in 2010.
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J.C. Penney and the future of retail
Forbes
When J.C. Penney's CEO Ron Johnson arrived at the company, he embarked on a journey to fundamentally change how the retailer operates. Upon his arrival, the aura of his success as Apple's head of retail was believed to inject much needed life in what appeared to be a dying company. After the hoorahs quieted, the reality of the task before Johnson set in. When instant gratification did not occur, analysts and the media were quick to attack.
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Competitors


If you are running advertorial or sponsored content, Google is watching you
paidContent
With publishers large and small looking for alternative sources of revenue as traditional advertising declines in value, some sites — including The Atlantic, BuzzFeed and Gawker — are experimenting with new ad formats such as sponsored content or "native advertising," as well as affiliate links. Google engineer Matt Cutts reiterated a warning from the search giant that this kind of content has to be treated properly or Google will penalize the site that hosts it, in some cases severely.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How McClatchy teaches 30 papers to sell digital (NAA)
Four slightly offbeat revenue ideas for newspapers (Ebyline)
10 questions with Mark Jurkowitz of Pew Research (NAA)
NAA opposes NCAA media credentialing policies (NAA)
Find out how to energize your business at NAA mediaXchange (NAA)



Facebook testing scaled-back news feed ads
AllFacebook
Facebook is testing a new image size for ads without social context — where users or their friends are connected to the advertising brand. Inside Facebook has reported that ads that lacked social context appeared smaller than ads coming from brands' users or what their friends have liked.
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Google hits 'Glass' pedal as Apple returns to Earth
TIME
Things can happen very quickly in the tech space: One day you're up, the next day you're down. Take Apple and Google, two tech titans currently battling for dominance in the mobile Internet wars. Over the last several months, Google shares have increased by nearly 20 percent — last week topping $800 — while Apple shares have fallen by more than 30 percent.
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Digital


Most developers now prefer HTML5 for cross-platform development
TechCrunch
According to a new survey commissioned by Telerik's Kendo UI, the majority of developers now prefer to work with HTML5 instead of native apps for their cross-platform development. Interestingly, the developers surveyed by Kendo UI also said that Blackberry and iOS are the most difficult platforms to develop for. Windows 8 and Windows Phone 8 ranked as the easiest, with Android falling in the middle.
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Mobile now accounts for 8 percent of digital video viewing
Mobile Marketing Daily
The share of overall digital video viewing time spent on smartphones and tablets doubled in 2012 — hitting 8 percent by December, according to the full-year metrics just released by cross-platform video platform Ooyala. The explosion of tablet use is one of the key growth drivers, with video share on that platform up 110 percent and smartphone video viewing share up 87 percent.
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Firefox to block third-party cookies
Online Media Daily
The upcoming Firefox 22, set for release in June, will include a patch that blocks some third-party cookies — like those set by ad networks. Firefox's default settings will still allow first-party cookies, as well as cookies from third parties that users have a relationship with. "Only websites that you actually visit can use cookies to track you across the Web," privacy advocate Jonathan Mayer writes.
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Dennis Publishing invests in app start-up Padify
Journalism.co.uk
Dennis Publishing, which produces The Week, Men's Fitness and Auto Express, has invested in app software startup Padify. Dennis has a minority stake in the London-based start-up and is now using it as the design platform to create Men's Fitness for iPad. Padify, which is completely integrated with the Men's Fitness content management system, allows designers to create page layouts suitable for a range of devices.
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Business Models


Times-Picayune publisher: 'This is chapter two'
Poynter
Ricky Mathews, publisher of The Times-Picayune and president of NOLA Media Group, says the paper's digital-first strategy is working. "This is a 50-chapter book," he said. "The first chapter was we decided to make a bold change. This is chapter two. So far, so good, but we've got a lot to learn."
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The Columbus Dispatch cites ad, readership gains
News & Tech
Two weeks after its launch as a fully sectioned compact broadsheet, The Columbus Dispatch has racked up new advertisers, new readers and, maybe even more importantly, new energy. "You just can't buy the buzz we've received in the marketplace" since introducing the new format, Dispatch CIO and Vice President Joe Gallo said. The Dispatch on Jan. 28 rolled out the first editions produced in the new format, which measures approximately 14.75 inches high and 11 inches wide.
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In-depth storytelling site Narratively adds shorter stories
Journalism.co.uk
Narratively has unveiled a new design as well as a number of new features, including shorter content for readers to "snack on until they do have time for that bigger read." Narratively first launched five months ago. It was based on an editorial model of longer-form, in-depth content carried under a weekly theme of local interest, with one piece of content published each day, in a range of multimedia formats.
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NAA Updates

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