This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.

  Mobile version   RSS   Subscribe   Unsubscribe NAA Vendor Links:     
Feb. 29, 2012
 


 
 

NAA News


Events


Speakers ready to enlighten, inspire NAA mediaXchange participants
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
General sessions at NAA mediaXchange 2012, scheduled for April 2-5 in Washington, D.C., feature prominent thought leaders from both inside and outside the industry who will share perspectives on innovation, business transformation, leveraging digital platforms and the future of the journalism business. These sessions promise to be inspiring, thought-provoking and deeply insightful. Along with presidential candidates, who have been invited, general session speakers include: Emily Bell, Columbia Graduate School of Journalism; Bob Carrigan, IDG Communications; David Perpich, The New York Times; Betsy Morgan, The Blaze; Rob King, ESPN; Vijay Ravindran, The Washington Post Co.; Josh Quittner, Flipboard; Michael Wolff, Newser; and David Westin, NewsRight. Register by March 11 to receive the NAA member discount.



Digital


What makes a great newspaper tablet app?
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
A guest vendor commentary from McPheters & Company, producer of the iMonitor App Rating, provides insight into what it means for a newspaper app to be well-designed and offer a quality user experience. In a report prepared especially for NAA, the company details examples of newspaper iPad apps that shine when it comes to factors such as functionality and rich media enhancements. More

Running a Deals Program?

Join The Washington Post, Lee Enterprises, McClatchy, Scripps and more who chose or switched to Second Street's Deadline Deals platform.

What makes us the trusted leader?
• 350 markets and growing
• Account Manager and Success Director
• Affordable fees
• Advertiser payments
• Free deal emails
• Mobile optimized
• Merchant Center MORE


Advertising


Nielsen: 24 percent of tablet owners click on ads
Internet Retailer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to a report from The Nielsen Co., 24 percent of tablet owners and 11 percent of smartphone owners have clicked an ad they were viewing on their devices to learn more about the product or promotion. More



Advertisers anticipate increases in spending
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The new year has brought renewed optimism among marketers, with most indicating they are ready to boost their spending this year, according to a survey of senior decision-makers. Respondents showed the greatest optimism for advertising with mobile, digital and cable-television media. They showed moderate optimism for broadcast and improvements for magazines and national newspapers. More

Competitors


Social media drive TV watching
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a TV Guide survey, 71 percent of respondents reported having seen social impressions about TV shows, meaning any kind of mention in social media. Meanwhile, 17 percent said they have started to watch a show because of a social impression, and 31 percent said they have continued to watch a show because of a social impression. More

Need a magazine expert?

Niche publications equal greater revenue. Want to launch a magazine or improve those you already have? Our award-winning team can help you draw advertisers. www.rsrockmedia.com.


Digital


Getty's new image service integrates directly into publishing tools
Folio    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Stock photography provider Getty Images has released an API that integrates the company's core image services directly into a client's production platform. The API, called Connect, removes the step of going to Getty's website to initiate an image search and acquisition. More

Mobile Classifieds are Here!

Easily create and submit free classifieds ads from mobile.
Gain new classified advertisers in 60 seconds or less.
 

Make "list" sites obsolete
Capture photos and videos instantly
Print and Online up-sells

Adpay Mobile Order Entry is Win-Win! Call for a demo today 303-268-1527.  MORE


Suburban papers target digital ad lead
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Suburban newspapers see digital as a major front for growth and are rapidly adapting to dominate the online news and advertising space in their local markets, according to Jon Rust, chairman of the Local Media Association and co-president of Rust Communications. More



Washington Post launches Personal Post news aggregator
TPM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Washington Post's custom news aggregator displays stories from across the newspaper's sections in a vertical column, designed specifically to appeal to an individual reader's story preferences. More

Reduce your costs with ProImage Solutions.
ProImage develops innovative browser-based automated digital workflows, ink optimization, Content Management System, and press registration solutions for the commercial and newspaper printers.
MORE


Business Models


Packers help lead Green Bay into digital
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Green Bay's NFL franchise long ago earned the city the nickname "Titletown, USA," but now the small market's local media outlets are finding that news and information about the Packers can help them drive big traffic to their sites and open up opportunities for experimentation. More

The Media Audit
The most comprehensive media audience measurement and consumer intelligence in today’s changing marketplace. Measuring 80+ U.S. cities. Let The Media Audit’s Combo Builder and Ad Campaign Planner tools show you and your advertisers how adding your newspaper or your website to an existing ad campaign can extend reach for any multi-media advertising campaign. Visit www.themediaaudit.com for more information or contact us at 800.324.9921.


Executives say collaboration key to papers' future
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Readers might think "paywall" is a dirty word, but newspapers need to embrace it — along with more industrywide collaboration and diversification of their business — if they're going to continue to survive and grow in the digital age, according to newspaper executives at the Key Executives Mega Conference. More
 


Sell Smarter™ With AdMall PRO


Answer two questions and get a complete presentation, including integrated market research and consumer spending.
MORE

 
PRESSTIME Update
For more information about NAA, please contact Marina Hendricks, marina.hendricks@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
This edition of PRESSTIME Update was sent to %%emailaddr%%. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- NAA Members Only
Recent issues
Feb. 29, 2012
Feb. 22, 2012
Feb. 15, 2012
Feb. 8, 2012



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063