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March 2, 2011
 
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NAA News


Public Policy

NAA submits comments to FTC on consumer privacy
The Federal Trade Commission published a preliminary report in December 2010 that proposed a new consumer privacy framework for the collection and sharing of consumer data both online and offline. NAA submitted comments on Feb. 18 that acknowledged the importance of protecting consumer privacy and developing industry best practices, but cautioned the agency against recommending new legal mandates that could stifle the development of emerging business models online that will support investments in journalism. The comments also expressed concern about regulating data flow offline, which many newspapers rely on for print direct-marketing campaigns. The FTC is expected to issue a final report this spring. Click here to see the report and comments.


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Events

Act now to save on mediaXchange registration
Register by March 4 and receive $100 off on registration for the 2011 mediaXchange conference, scheduled for March 25-28 in Dallas. Click here for a complete list of programming, advertiser participation and exhibitors.


Case Studies

Philly.com partners with rewards platform Badgeville
When Philly.com executives were looking for something new to add to the digital mix, along came Badgeville. The social rewards and analytics platform has since teamed up with Philadelphia Media Network Digital, its first newspaper partner. The goal is to reward loyal users to Philly.com with points and badges, and in the process, boost engagement. Early results are promising, a new NAA case study indicates. More Digital Snapshots are available here.

Freedom evolves into major mobile tech adopter
A sharp revenue decline in 2008 motivated Freedom Communications Inc. to be more aggressive digitally. Now, mobile is an integral part of Freedom's strategy. A new Local Media Insider case study looks at the company's transition. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Advertising


Print remains an advertising force
Editor & Publisher    Share    Share on
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Print will continue to be a unique advantage in the advertising world for many years to come, despite rhetoric to the contrary about all things digital. More

As economy improves, America's richest loosen purse strings
MSNBC.com    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An ongoing survey of individuals with $100,000 or more in annual discretionary income is showing several signs that luxury customers are starting to feel better about spending again. More

Newspapers among those forming online ad exchange
Crain's Chicago Business    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The nation's largest newspaper and local TV companies have created a new system to sell online advertising in a private exchange, part of a growing shift by publishers to take control over the digital ad-buying process in an attempt to raise ad rates. More



Digital


Mobile app revenue to reach $38 billion by 2015
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Forrester Research estimates that the revenue created from customers buying and downloading apps to smart phones and tablets will reach $38 billion by 2015. More

Paywalls coming to three Tennessee newspapers
BayNewser    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Three newspapers in east Tennessee owned by Landmark Community Newspapers — the Roane County News, the La Follette Press, and The Morgan County News — will erect paywalls. More

Random House adopts new model for selling e-books
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Random House is joining other major book publishers in selling its e-books using the so-called agency model, setting its own prices for e-books, while the retailer takes a commission. More

You can't play a new media game by old media rules
GigaOm    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Just as television devalued the old front-page newspaper scoop, the Web has turned breaking news into something that lasts a matter of minutes — or even seconds — rather than hours. More

Competitors


Hulu set for meteoric growth in 2011
Mediaweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Hulu is on pace to haul in half a billion dollars in advertising and subscription revenue in 2011, according to CEO Jason Kilar. That would represent nearly a 100 percent increase from the $263 million the company — a joint venture among NBC Universal, Disney and News Corp. — made last year. More

Facebook will top Yahoo in display ad sales this year
paidContent.org    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A changing in the Silicon Valley guard: eMarketer projects that Facebook will easily pass Yahoo as the biggest outlet for display ad dollars in the U.S. this year. More

Business Models


Colorado daily first to go all-cloud for key apps
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
The Daily Sentinel in Grand Junction, Colo., this year will become the first newspaper to move all of its key publishing systems to a cloud-computing environment, tapping Digital Technology International to host its editorial, advertising, circulation and financial apps. More
 
 
PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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