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March 04, 2015

 




NAA News


Detroit Free Press Gets Ready for Freep Film Festival
A film festival in the heart of Motor City is cranking up for its second edition. The Detroit Free Press and Michigan.com, which manages the newspaper's business operations, will present the second annual Freep Film Festival on March 19-22. The festival will have about 25 programs, including the first Freep Film Festival Academy and documentaries with ties to Detroit and Michigan.
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What Does the FAA Drone Proposal Mean for News Organizations?
On Sunday, February 15, the Federal Aviation Administration addressed the use of unmanned aircraft systems by the private sector. Unless the operator qualifies for a special exemption, the commercial use of UAS is currently prohibited. The FAA's Notice of Proposed Rulemaking (NPRM) would allow limited commercial use of small (fewer than 55 pounds) UAS, subject to certification and operating requirements.
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NAA mediaXchange 2015 is Only 11 Days Away!
There is still time to join more than 1,000 executives for the newspaper industry's biggest annual conference of the year. The show takes place in Nashville, Tennessee, from March 15-18. The conference offers unprecedented networking opportunities that combine an exchange of information and ideas with programming created to generate results.
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The Albany Times Union Launches Paywall
The Albany Times Union hopes their newly implemented paywall subscriber program will help establish a digital relationship with readers instead of only focusing on generating revenue. "Too many newspapers have damaged their relations with loyal customers by withdrawing the print product without offering a comparable alternative digitally," said Rex Smith, editor of the Times Union.
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SPONSORED CONTENT


Media Coalition Testifies in Support of FOIA Reform
Sunshine in Government Initiative director Rick Blum urged Congress on Friday to quickly enact reforms to strengthen the federal Freedom of Information Act (FOIA). "FOIA remains a powerful tool for the public to learn about matters of public interest," Blum notes in his testimony, "however journalists and other requesters continue to be frustrated that the process involves long delays and avoidable procedural obstacles."
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Five Answers With Taek Chung, AdHusky
"I am optimistic about the future of local newspapers, though. Reaching out to the local market is expensive and difficult. No one has a better connection with the local market than local newspapers. They know what is going on in the local market, they know local SMB advertisers."
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The Signal Sees Dramatic Readers Choice Revenue Growth
Second Street Media
Papers are transitioning reader's choice programs online to maximize revenue and save time. After making the switch to digital, the signal in Santa Clarita, CA, increased their revenue by over 38% over 2 years, resulting in thousands of dollars of new revenue for the small market paper. More
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Promoted by Second Street Media


Business Models


While Others Shut Down Comments, the NYT Wants to Expand Them
GigaOM
If there was a ranking of popularity for online behavior, internet comments would probably wind up somewhere just below pop-up ads or auto-play videos. Seen by many as a haven for trolls and spam, a number of sites — including Popular Science and Bloomberg — have gotten rid of them. But there are still those who believe allowing readers to comment is a worthwhile endeavor, and the New York Times appears to belong to this group.
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10 Newspapers That Do It Right 2015
Editor & Publisher
Newspapers come in all shapes and sizes, and so do ideas. As the E&P staff went through this year's nominations, we read about newspapers still pushing hard for print; newspapers unafraid to experiment; and most importantly, newspapers planning for and finding success in various ways. Despite their shared struggles, these 10 newspapers have one other thing in common: their confidence.
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Miss an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


5 Things Holding Back Personalized Content
Digiday
The promise of "big data" is the customization not just of advertising but of all content, tailored for specific users. That's not quite the reality. The reality is, publishers still struggle with the most basic aspects of customizing content to the individual reader. A personalized site can lead to a better experience and more repeat visits, but gaps in data, a shortage of skills and cultural barriers make it hard for many publishers to break out of the one-size-fits-all model.
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A Farewell to #content: Optimism, Worries and a Belief in Great Work
Nieman Lab
By Caroline O'Donovan: The other day, someone called me at work and asked me, What's the future of journalism? As calmly and politely as I could, I replied, I don't know what the future of journalism is. I've been asked to predict the future a couple of times. It comes with the territory I guess. What are the hot trends?, people want to know. Where do you see this all going?
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Advertising


The Spreading Activation Model Of Advertising
MediaPost
"Beatle." I have just primed you. Before you even finished reading the word above, you had things popping into your mind. Perhaps it was a mental image of an individual Beatle: either John, Paul, George or Ringo. Perhaps it was a snippet of song. Perhaps it was grainy black-and-white footage of the group's first Ed Sullivan show appearance.
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Monetizing your Web site just got easier with these ready-to-deploy and-sell themed microsites. Heeding the call for online solutions that can deliver immediate results, Metro developed Timely Features MicroSites to give publications what they need to successfully implement an extension to their online efforts in a cost-effective, timely and highly-professional way. More info


5 Tips for Creating Effective Facebook Video Ads
Digiday
Facebook introduced autoplay video ads over a year ago, and followed it up last summer with greater reach and frequency buying capabilities. It also recently announced, as part of its Q4 earnings report, that 3 billion videos are viewed on its site each day. However, many leading brands and marketers are still struggling with how they can maximize the platform.
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How Publishers Make Native Ads Newsy
Digiday
Native advertising was supposed to be marketers' answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can scale, the result is often evergreen — and bland. But a handful of publishers are trying to create native ads that play off the news cycle, betting that the more timely the post is, the better its chances of being read and shared.
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Competitors


Facebook Wants to Bring Free Web Access to 100 Countries by End of Year
Mashable
Facebook told a few members of the press this week that its Internet.org initiative, which aims get more of the world's population online, is on track for an aggressive expansion. Chris Evans, VP of Internet.org at Facebook, said the company plans to expand into 100 countries by the end of the year. The program is currently set up in six countries and has helped more than 7 million people access health, employment and local information services without data charges.
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Why Politico and Gawker Are Embracing Quality
Washingtonian
For those who follow digital media, 2015 may be remembered as the Year of Quality. In New York in January, Gawker Media announced that the company would shut down the live chart on its Manhattan office wall showing how many clicks its articles were getting in real time. Gawker's CEO, Nick Denton, wrote on his blog that his company had "reached the limit" of paying writers a bounty for posts that cracked open the internet. Instead, Gawker would salute high-quality work.
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Twitter Launches Embeddable Video
Mashable
Twitter on Monday began giving publishers the ability to embed Twitter video on their sites, meaning YouTube and Facebook now have some new competition in the category. YouTube has let publishers embed videos for years, but starting Monday, tweets on twitter.com began sporting an embedded video market generator that publishers can copy and paste into their stories. The feature is under the "more" prompt, which leads you to generate HTML code.
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Digital


In the 'Web vs. Apps' Debate for Online Publishers, Apps Are on a Run
Nieman Lab
It's what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn't really either/or — for most news outlets, the answer is "both" — but since the iPhone arrived, publishers have debated how much emphasis to put behind publishing on the open web vs. building native app experiences for iOS and Android.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    An Inside Look at Columbus Dispatch's Game Plan for Ohio State's Title (NAA)
What Publishers Should Know About Native Advertising (NAA)
Five Answers with Paul Field, Touchcast (NAA)
Diverse Keynotes at NAA mediaXchange 2015 to Address Marketing, Technology and Journalism (NAA)
Why Digital Natives Prefer Reading in Print (The Washington Post)

Don't be left behind. Click here to see what else you missed.


Despite Mobile Rise, Desktop Traffic Endures
NetNewsCheck
Mobile digital engagement has surged, but not at the expense of desktop activity. Apps are dominating mobile Web usage. And digital ad viewability is now a major issue, with a positive correlation being demonstrated between ads’ viewability and the advertisers' ROI. Those are some of the highlights of a data-packed talk at the Local Online Advertising Conference from Gian Fulgoni, co-founder and chairman emeritus of comScore.
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7 Tips for Journalists Managing Google+ Communities
Journalism.co.uk
Google+ Communities — Google's take on Facebook Groups — have been around since 2012, but have struggled to find foothold in the crowded social media space. They can still prove useful and productive however, as Ezra Eeman, founder of Journalism Tools, recently launched a community for journalists to share new apps and tools they find useful in their day-to-day work.
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Insights for Advertising+Digital Sales Professionals, including Sales & Management Skills. NEW CONTENT DAILY!




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