This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.

  Mobile version   RSS   Subscribe   Unsubscribe NAA Vendor Links:     
Mar. 7, 2012
 


 
 

NAA News


Events


Special rate for NAA mediaXchange expires soon
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
NAA mediaXchange 2012, scheduled for April 2-5 in Washington, D.C., focuses on innovation and offers unrivaled opportunities to hear from some of the brightest media minds on the future of the business of journalism, to meet with more than three dozen of the industry’s key advertising customers, to connect with 70-plus industry suppliers, and to network with more than 600 of your colleagues. And with the presidential campaign in full swing, candidates have been invited to participate in special general sessions. Register by March 11 to receive a discounted rate.




Webinar focuses on branded editions
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
By featuring branded editions in Audit Bureau of Circulations reports, publishers can include niche and community-specific products as part of their total media brands to help articulate the strength of our audiences in verified, quantifiable terms. The NAA/ABC Circulation Subcommittee is presenting a webinar on March 22 to help newspapers take full advantage of the opportunities offered by the new rules. The webinar supplements the branded edition guide just released by the committee. More

Running a Deals Program?

Join The Washington Post, Lee Enterprises, McClatchy, Scripps and more who chose or switched to Second Street's Deadline Deals platform.

What makes us the trusted leader?
• 350 markets and growing
• Account Manager and Success Director
• Affordable fees
• Advertiser payments
• Free deal emails
• Mobile optimized
• Merchant Center MORE


Advertising


Macy's gets a 'Face(book)' lift
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Unveiling a new Facebook look as one of the first retail brands to switch to the new Facebook Page format, Macy's says it is rethinking and expanding several digital and mobile initiatives. It's all part of the larger plan: further wooing the 25-to-54-year-old women who form its core customer base, as well as snaring some of those free-spending Gen Y fashionistas. More




Strong retail sales are sign of improving economy
The Street    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Americans stepped up their spending in February, boosting sales at many stores and offering the latest sign that shoppers are feeling more confident in the economy. A diverse group including Target and Macy's reported sales gains that exceeded Wall Street estimates. Even Gap Inc., long mired in a sales slump, posted an unexpected increase. More

Competitors


Facebook pledges to make ads more prominent
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At their first annual marketing conference in New York, Facebook executives pledged to raise the visibility of the world's biggest brands on the social network with more prominent ads on desktops and — for the first time — on mobile devices that will be much tougher for users to tune out. More

Magazines push further into personalization
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Trying to answer the digital era's increasing demands for personalization, magazines are pushing further into ads that address readers individually. The March issue of Harper's Bazaar, for example, arrived at 300,000 subscribers' homes accompanied by a full-page flier greeting subscribers by name and urging them to visit specific Neiman Marcus stores within 50 miles. More

Increase Revenue Now!

Glossy magazines, when done right, can be a profitable part of your newspaper's portfolio. Get your ad sales staff excited. Call us today. (614) 537-7159 www.rsrockmedia.com.


NBC News to expand presence on radio
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
NBC News, the top-rated network news division on television, is eyeing growth opportunities in radio. In an expansion of an existing relationship, the news division said its radio distributor, Dial Global, would soon start to carry its radio news reports twice every hour to local stations. Dial Global will stop distributing CNN Radio twice-an-hour newscasts on April 1, the same day that it starts carrying NBC's. More

Digital


Newspaper reaches into community with webisodes
Digital Media Wire    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Mail Tribune in Medford, Ore., has created a Web series that features two staff members throwing themselves into experiences that are alien to them, but which are part of everyday life. Each episode is on YouTube and shared via social media. The videos, which are produced in-house, also have a home on the paper's own website, where they are accompanied by local advertising. More

Celebrating Ten Years of Innovation

Powering simplified classified solutions for
Mobile, Digital and Print


Deliver immediate results with Adpay
MORE


The New York Times introduces morgue photo Tumblr
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"The Lively Morgue" showcases pages from the paper's archives. Some pictures are for sale; the paper's Lens blog will write about others. More




Paywalls catching on with more newspapers
MarketWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Paywalls are catching on at papers that only have a local constituency. Even before the recent announcements that Gannett Co. would set up metered pay systems at 82 newspapers, and Tribune Co. was going to do so at the Chicago Tribune and Los Angeles Times, more than 10 percent of U.S. daily newspapers had installed some method of charging readers to see their content online. More

Want to breathe new life into an old press?
ProImage Press Register corrects mechanical mis-registration and paper stretching on any press by adjusting the final image exposed on the plate, providing faster make ready.
MORE


Business Models


Bridge magazine enhances MLive Media Group's reporting
MLive.com    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Two leading Michigan media organizations have formed a partnership aimed at bringing additional in-depth news and analysis to statewide readers. In-depth reports and commentary from Bridge Magazine will run in the statewide online and print news publications of MLive Media Group. More

The Media Audit
The most comprehensive media audience measurement and consumer intelligence in today’s changing marketplace. Measuring 80+ U.S. cities. Let The Media Audit’s Combo Builder and Ad Campaign Planner tools show you and your advertisers how adding your newspaper or your website to an existing ad campaign can extend reach for any multi-media advertising campaign. Visit www.themediaaudit.com for more information or contact us at 800.324.9921.


The Burlington Free Press shifts to compact-size paper
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Vermont newspaper has announced that it will begin publishing in a new compact format by the end of June. The shape is taller and more tapered than a tabloid and offers increased color capacity and large savings on paper and pressroom time. It requires a major retrofitting of existing presses but does not require buying new ones. More

The Wall Street Journal to launch CIO Journal
Talking Biz News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Wall Street Journal plans to launch CIO Journal, a paid news and information service for chief information officers and senior business executives interested in technology. Set to launch in the spring, the service will provide coverage of news and ongoing topics that are of interest to senior business technology executives. More
 


Sell Smarter™ With AdMall PRO


Answer two questions and get a complete presentation, including integrated market research and consumer spending.
MORE

 
PRESSTIME Update
For more information about NAA, please contact Marina Hendricks, marina.hendricks@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
This edition of PRESSTIME Update was sent to %%emailaddr%%. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- NAA Members Only
Recent issues
March 7, 2012
Feb. 29, 2012
Feb. 22, 2012
Feb. 15, 2012



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063