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March 11, 2015

 




NAA News


What Newspapers Should Know About Email Security
Some journalists' email can be as easily intercepted as a message in a bottle. But news organizations can take measures to keep snoopers out of their email. News organizations can better protect their email by using STARTTLS, a mechanism for encrypting email in transit, the Freedom of the Press Foundation says.
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Five Answers with Brendon Thomas, Okanjo
"The sooner new business models are adopted, the better. It will be really exciting to look back in five years at the innovators who have excelled and their path to success. We may be biased, but we think the industry's influence in commerce will play a significant role in how this story unfolds, and we're excited to help make this future happen."
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NAA mediaXchange 2015 is Only 4 Days Away!
There is still time to join more than 1,000 executives for the newspaper industry's biggest annual conference of the year. The show takes place in Nashville, Tennessee, from March 15-18. The conference offers unprecedented networking opportunities that combine an exchange of information and ideas with programming created to generate results.
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How The Signal Newspaper Generated $86,000 in Ballot Promotions
A small market California newspaper knows what it takes to draw in thousands of dollars in revenue by running print and online ballot promotions. In a few months, The Santa Clarita Valley Signal will gear up to run their annual "Best of Santa Clarita Valley" contest and plans to implement the same promotional strategies that brought in their highest revenue of $86,000 in 2014 since kicking off the program 13 years ago.
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SPONSORED CONTENT


Open Government is Good Government; Celebrate Sunshine Week
This year marks the 10th anniversary of Sunshine Week, an annual national initiative that celebrates the importance of open government and freedom of information. This year Sunshine Week will be held March 15-21. NAA, individually and through our work with the Sunshine in Government Initiative, advocates for greater government transparency. We encourage our members to actively promote Sunshine Week within their organizations and platforms. Sunshine Week organizers have created a toolkit with important resources.
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Cox Media Group Unveils New Online Real Estate Platform
Placester, a real estate marketing platform that connects realtors with customers through agent websites and an expansive publisher network, announced a nationwide partnership with Cox Media Group to power digital real estate sections for eight CMG properties.
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How Papers Can Leverage Print As Competitive Advantage
Second Street
Pairing print and online promotions and leveraging each of their unique advantages will achieve the best results for you and your advertisers. Online is efficient, and print is a powerful complement. It’s not uncommon for promotions that combine online and print elements to bring in six-figure revenue for publications large and small.
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Promoted by Second Street


Business Models


Local News in a Digital Age
Pew Research Center
Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-10 residents follow local news closely — and about half do so very closely, according to a new, in-depth Pew Research Center study, conducted in association with the John S. and James L. Knight Foundation.
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PRODUCT SHOWCASE
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The New York Times Has Instagram, but Its Biggest Digital Efforts May be Under the Hood
Mashable
In August 2014, Alexandra MacCallum took a new role on the New York Times masthead, charged with overseeing audience growth and engagement. Just three months earlier, the Times had endured one of the most tumultuous periods in its more than 160-year history. Executive editor Jill Abramson had been suddenly fired, followed by the leak of an internal report that had detailed the paper's struggles to keep up with digital trends.
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The Next Stage in the Battle for Our Attention: Our Wrists
Nieman Lab
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
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The Problem with World Press Photo's Contest
Columbia Journalism Review
There are certain things photojournalists are never supposed to do if they want to remain credible visual communicators. They are worth reviewing to understand the ethical cyclone that struck one of the profession's most prestigious awards organizations.
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Miss an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Robots Are About to Write Your Sports Coverage
The Huffington Post
There's a South Carolina vs. Clemson baseball game on. You check for score updates online. You click on a story from The Associated Press. In a few months, there's a good chance that story will have been written by a robot. The Associated Press is once again teaming up with technology company Automated Insights to bring its "robot" journalism to NCAA college sports, AI announced.
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  PRODUCT SHOWCASES
Mobile Classified Search is at 39% and Growing.


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Mobile Application for Newspapers
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Timely Features MicroSites
Monetizing your Web site just got easier with these ready-to-deploy and-sell themed microsites. Heeding the call for online solutions that can deliver immediate results, Metro developed Timely Features MicroSites to give publications what they need to successfully implement an extension to their online efforts in a cost-effective, timely and highly-professional way. More info


Advertising


Google Sweetens Deal for Publishers With Dynamic Price Floors
Digiday
Google is testing a new way for publishers to maximize their advertising revenue. The feature — called a "dynamic price floor" by a publishing executive briefed on the plans — would automatically change the minimum sell price for ads sold through Google's DoubleClick Ad Exchange based upon advertiser demand.
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This is the Year Native and Programmatic Collide. What Will That Mean for Publishers?
The Media Briefing
At the recent NewsWorks conference Doug McCabe, CEO of Enders, said the digital advertising industry has divided. One half undervalues content and context; the other puts them on a pedestal. On one side is the automated buying of vast audiences at speed and low cost. On the flip side is native advertising. It values content and context.
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Why Branded Content Is Poised to Take Over
Adweek
As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently moderated the IAB Annual Leadership Meeting in Phoenix.
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Competitors


Instagram Starts Letting Ads Be Clickable
Tech Crunch
Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who "lead to meaningful results for their businesses." Brands want measurable impact, not to be breezed by. Meanwhile, Instagram new ads court e-commerce companies that need people to click-through and buy, and big-ticket advertisers that require more than a single image to show off their product.
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Facebook Letting Advertisers Take a Deeper Look at Users' Posts
PC World
Next time you start a conversation on Facebook about that new shirt or watch you bought, you might be unwittingly delivering juicy feedback to the retailer. Facebook plans to start funneling more of its data on users' activity to marketers, to give them a better sense of what people think about their products, and better identify the types of people who are talking about their products.
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Twitter Has Acquired Live-Video Startup Periscope
Re/code
Twitter has acquired Periscope, a startup that lets users stream live video from their phone, according to a person familiar with the deal. Periscope is still in beta, according to its website. That didn't spook Twitter; the deal has been completed for a few weeks, according to Business Insider, which first reported the news.
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Digital


The Secrets of Writing Smart, Long-Form Articles That Go Absolutely Viral
Fast Company
Over the last several years many professional writers and journalists have lamented what's been called the BuzzFeedification of the Internet. This is an Internet where, it seems, a steady stream of churn-and-burn content is king, and anything of substance is only second best. It's an Internet where if you want to get a job writing for one of the hottest media companies on the web, your knowledge of how and why information is shared online is as important as your writing talent.
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Newspapers' Digital Audience at Record High, Mobile-Only Readers Soar
Media Post
Newspapers continue to make big strides online, with the combined digital audience for U.S. newspapers reaching a record 173 million in January 2015, according to comScore data cited by the Newspaper Association of America. That figure is the highest ever, up 19 percent from 146 million in January 2014, and 4.8 percent from 165 million in December 2014.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

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5 Things Holding Back Personalized Content (Digiday)

Don't be left behind. Click here to see what else you missed.


Are Viral Traffic's Days Numbered?
Digiday
The entire Internet went crazy for a dress the other week and, true to the contagious nature of all things viral, Gawker Media caught the hysteria bug too, publishing a poll and no fewer than three explainers across its blog network. To Gawker editor-in-chief Tommy Craggs, the decision to blanket the story was a no-brainer. "We're not allergic to traffic," he said. "When there are things people are talking about, we're going to cover it."
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5 Ways Newsrooms Can Make the Most of Instagram
Poynter
What's the point of Instagram if it doesn't drive traffic? This is one of the most common questions I hear from journalists tasked with growing their newsroom's social media presence. It's also a question I recently faced as I made the case for Poynter's newly launched Instagram account. It's a fair point: when you're strapped for resources, how do you determine whether a social network like Instagram is worth your time?
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