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March 12, 2014

 




NAA News

Navigating the way forward for the newspaper industry
The newspaper industry has momentum and it will guide the way forward. Newspaper digital readership hit a record high. Mobile readership soared. Circulation revenue grew for the first time in 10 years. Brilliant investors chose to focus on newspapers to expand their portfolios. Interactive article experiences were piloted. New innovations led to reconstructed business models and increased revenue streams. There is a palpable sense of excitement and energy that permeates through discussions with publishers, executives and board members.
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Startup companies ready to showcase why they can help newspapers
At NAA mediaXchange 2014, the inaugural Accelerator Pitch program will feature startups pitching their companies to the more than 1,000 media and advertising executives who attend our conference. These eight winners were selected from a pool of 20 finalists and many more entrants. All qualifying companies must have been founded within the last three years and their product/service help newspaper companies’ print, digital, mobile, audience or advertising needs.
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Registered for NAA MXC? Download the official mobile app!
New for 2014, you can download the official NAA MXC mobile app for full conference details, sessions, personal schedule-maker, speaker and sponsor information, and more. Get the app now on the App Store or on Google Play. App is available to registered attendees only. Users will be asked to login, with the e-mail address used for MXC registration and password naamxc.
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How newspapers excel in education our students
What is the best way to learn about the world? For students, there is there no better way than a newspaper — no matter what platform — print, digital or mobile. Every day, newspapers deliver key information about world governments, local communities, economic shifts and scientific discoveries. Teachers and schools agree.
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Business Models


USA Today's 2-year strategic overhaul gains traction
Poynter
Publisher Larry Kramer and his hand-picked editor, David Callaway, brought several decades of digital experience to the formidable task of finally breaking away from a print-first culture in the USA Today newsroom. How it all happened is quite a tale as well — a combination of bold moves and smart mid-course adjustments, a case in point of digital transformation generally but also one that required shedding the particular baggage of USA Today’s brief but turbulent history.
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Embrace the unbundling: The Boston Globe is betting it'll be stronger split up than unified
Nieman Journalism Lab
The model for the 20th-century American newspaper was to be all things to all people, in one amalgamated package. One daily bundle of newsprint could give you baseball box scores, reports of intrigue in Moscow, gardening tips, an investigation into city hall, and Calvin and Hobbes. The Boston Globe is betting that the model of the 21st-century American newspaper won’t be a single digital product — it’ll be a lot of them.
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The Dutch revolution in journalism: All newspapers behind one paydike
Medium
Not so long ago, people didn’t think individuals were ever going to pay for music again. Pirating was so widespread that a lot of people thought: What service could possibly beat free downloading? And then came iTunes. And then came Spotify. For the first time in their lives, our friends are paying for music. And it doesn’t stop there. They also spend quite a lot of money on apps, even paying for movies and TV-shows with Netflix. However, none of them pay regularly for journalism  — they never have. And a lot of publishers think they never will.
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Why so many publishers are flocking back to print
Digiday
With circulation numbers sinking and print ad rates dipping just as fast, now seems like a really bad time to start a magazine. But digital publishers like Politico, Pitchfork and Pando are doing just that: backwards-engineering their online publications for the physical page. The trend is a 180-degree flip from the typical publisher transition from print to digital: Whereas print publishers have sold their websites as extensions of their print products, today’s digital publishers are creating magazines to supplement their websites.
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Advertising


The Wall Street Journal launches native ad studio
Adweek
The Wall Street Journal is jumping on the native ad bandwagon with the launch of a new content division, WSJ. Custom Studios. The division will offer the Journal’s first native ad product, Narratives, which launched March 11 with a three-month-long campaign for Brocade. Earlier, the Journal told Adweek that Robin Riddle, publisher of WSJ Custom Studios, would be moving into a different role; it turns out he's continuing as publisher of the studio, but his work will focus on clients who are interested in products and services other than Narratives.
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The blurred lines of native advertising
Al Jazeera America
The Guardian newspaper announced in February that it was starting an online division offering clients “bold and compelling new ways to tell their stories and engage with influential Guardian audiences.” Normally, a global media company ramping up its digital content would have barely registered a peep of attention, but the statement launched the paper’s new “branded content and innovation agency,” a partnership with the company Unilever.
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Getty Images blows the Web's mind by setting 35 million photos free (with conditions, of course)
Nieman Journalism Lab
“We’re really starting to see the extent of online infringement,” says Craig Peters, senior vice president of business development, content and marketing at Getty Images. “In essence, everybody today is a publisher thanks to social media and self-publishing platforms. And it’s incredibly easy to find content online and simply right-click to utilize it.” To solve this problem, Getty Images has chosen an unconventional strategy. “We’re launching the ability to embed our images freely for non-commercial use online,” Peters explains.
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Competitors


Why Twitter will never be a news organization
TIME
Twitter’s head of news Vivian Schiller spoke with TIME about Twitter, Facebook, news discovery and more in an exclusive first interview since she left NBC News and took on the role in January. A few key insights? She says retweets are underutilized, and Twitter needs to find a way to give news organizations better analytics. Speaking of news organizations, Schiller says Twitter will never be one.
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Flipboard buys mobile newsreading app Zite from CNN
Adweek
Flipboard announced it is buying Zite, one of its smaller rivals in an increasingly crowded space of mobile newsreading apps. In addition to the acquisition, the deal includes a content and ad sales partnership with CNN. All CNN content will be available on Flipboard, and CNN will create custom magazines for the app from its talent and personalities, starting with Fareed Zakaria, Jake Tapper and John King. Flipboard and CNN also will sell ads together.
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If Ezra Klein's Vox can be the Wirecutter of news, it'll be a must-read for me
GigaOM
Vox is trying to be the ultimate, trustworthy resource on big issues that readers are already aware of but that can be difficult to penetrate. GigaOM’s Laura Hazard Owen is hoping that it can be for news what the Wirecutter and The Sweethome have been for product reviews — a reliable, neutral and well-sourced one stop shop for explanation of both hard news stories and other issues.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Navigating the way forward for the newspaper industry
NAA
The newspaper industry has momentum and it will guide the way forward. Newspaper digital readership hit a record high. Mobile readership soared. Circulation revenue grew for the first time in 10 years. Brilliant investors chose to focus on newspapers to expand their portfolios.

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Major newspaper owner buy 2 dailies, 4 weeklies
The Associated Press via The Huffington Post
The Victorville Daily Press, Barstow Desert Dispatch and four Southern California weeklies have been purchased for $8 million by New Media Investment Group, one of the largest owners of newspapers in the country.

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Examining the role of Big Data in the future of newspapers
NAA
Big Data was once a phrase that elicited confusion from many outside of the tech community. What did it mean? What could it do? What was the hype about? Times have changed. Analyzing and mining Big Data has become routine and it is a force shaping nearly every industry, including newspapers.

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Digital


Reuters launches new video service
NewsNetCheck
Reuters recently announced the launch of Reuters Live Online, which provides publishers with fully licensable access to live video coverage of breaking news and scheduled events. The new service replaces Reuters Live Stream. At launch, RLO will be able to stream up to three live events simultaneously to be viewed on any Web-enhanced device, with adaptive bitrate streaming to ensure smooth delivery. Reuters says RLO’s technology gives it the capability to offer even more simultaneous streams in the future.
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NYT Now is a mobile news platform with a dedicated staff curating stories
Engadget
Set to launch "very soon," NYT Now features curated contented from the Times, and unlike the publication's current algorithm-powered mobile app, it boasts a dedicated staff responsible for hand-picking stories and repackaging them for consumption on your phone. Expect shorter, more visual stories, with bullet points and minimal paragraphs to get to the core of a story quickly. In addition to articles from the paper, NYT Now will feature an "Our Picks" tab that highlights content from around the web curated by Times editors.
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Time.com website redesign: 'There's a lot of text, and that's intentional'
Poynter
As Time.com‘s Managing Editor Edward Felsenthal, and Daniel Bernard, head of product, prepared to preview the newly redesigned Time.com, Poynter’s Sam Kirkland expected one of two types of popular overhauls: a spacious, minimalist approach a la NPR, or a grid-based explosion of images a la NBC News and Bloomberg View. But Felsenthal and Bernard emphasized neither of the two buzzwords Kirkland expected: “visual” and “white space.” Instead, the site in its second major redesign in 18 months unabashedly embraces density — text-based density!
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Examining the role of Big Data in the future of newspapers (NAA)
Major newspaper owner buy 2 dailies, 4 weeklies (The Associated Press via The Huffington Post)
Pension legislation possible in 2014 (NAA)
Tiny digital publisher to put Newsweek back in print (The New York Times)
How talk radio listens to its audience, provides lessons for online publishers (Poynter)

Don't be left behind. Click here to see what else you missed.
 


SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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