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Mar. 13, 2013



 

NAA News


Events


Early-bird discount expires Friday for NAA mediaXchange 2013

Sign up for NAA mediaXchange 2013 by Friday, March 15, and you'll not only save on registration, you'll also receive the chance to win. Everyone registered by Friday will be entered into a drawing to win one of two iPad Minis. Most important of all, you'll be on track to attend this premiere industry event packed with engaging, inspiring sessions and opportunities to network with leading-edge media thinkers, major advertisers and key suppliers.
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Advertising


Paper sports sections outdraw digital foes
NetNewsCheck
Newspaper sports sections beat their digital competition when it comes to drawing readers, according to a new study from the Newspaper National Network. Some 76 percent of respondents named local newspaper online sports sections as a "go to" source, compared with 66 percent for nearest competitor ESPN.com.
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API


API workshop points to data, subjects inspiring passion as keys

By focusing content on subjects that inspire the greatest passion with the audience, Deseret Digital Media has broadened readership and deepened engagement. At the latest API Transformation Tour workshop, Deseret CEO Clark Gilbert outlined specifics about how to transform content and use analytics more readily available on digital platforms.
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PRODUCT SHOWCASE
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Learn to drive revenue through effective sales of digital products

Digital pioneer Christian A. Hendricks, vice president/interactive media of The McClatchy Co., will show you how an aggressive training program and top-to-bottom incentives can spur revenue growth at every level of the company at API's Selling Digital Products workshop on April 17. This installment of the Transformation Tour takes place at NAA mediaXchange 2013 in Orlando.
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Advertising


Ad spending rises 3 percent in 2012
Media Life Magazine
Ad spending grew 3 percent during 2012, its third consecutive year of growth, with television spurring much of the increase. Perhaps most heartening, even without the election and the Olympics, which between them accounted for $2 billion in spending gains, the media economy would have grown at a 1.5 percent pace. Total spending finished at $140 billion, according to numbers released by Kantar Media.
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Personalized marketing messages pay off for retailers
Print in the Mix
Personalized cross-channel marketing — fashioning "offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences" — seems to increase buyer readiness, engagement and sales activity, according to a new study from MyBuys and the e-tailing group.
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What advertising do you admire and why?
Adweek
A simple question elicited varied responses during a panel presentation at the 4A's Transformation conference: What work do you admire and why?
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PRODUCT SHOWCASE
  Media Solutions to grow your business
GateHouse Media has created two online businesses to help media companies expand their digital services. adhance media, a private ad exchange that brings together media companies looking to maximize revenue from digital ad inventory, and Propel Marketing, an online marketing company providing digital solutions to small and medium sized businesses. MORE
 


Competitors


Content subscription site NSFW Corp. expanding into print
Folio
Paul Carr, a former TechCrunch writer, is prepping a relaunch of his NSFW Corp., a subscription-based content site featuring a comedic spin on current and world events that he launched last year. The launch touched a nerve among media watchers, much like Andrew Sullivan has more recently done with his subscription-only site The Dish, mainly because it aims to thrive only on reader revenues, no advertising, on a small-market niche scale.
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Who's about to acquire news reading app Pulse?
All Things D
Kara Swisher writes: "Several sources have told me that Microsoft and Yahoo have been engaged in talks with the startup, which currently claims it has 20 million users from across the globe, who read more than 10 million stories a day. But a range of other possible acquirers is long — from Facebook (unlikely) to Gannett (likely too pricey) to Amazon (interesting!). But sources close to the situation tell me that the winner for Pulse is likely to be one that has emerged as a content powerhouse of late: LinkedIn."
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It's adapt-or-die time for daily deals firms
Adweek
Hundreds of daily deals upstarts have fallen by the wayside because they couldn't develop in the harshly competitive climate. Could a big one — LivingSocial — actually be the next to wither away?
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Digital


Press+: Pubs tightening meters, raising prices
News & Tech
Publishers are increasing digital subscription prices and lowering the number of articles nonsubscribers can view without charge, according to stats released by Press+. The digital subscription vendor, a unit of RR Donnelley, said 76 percent of publishers now allow readers to view fewer than 10 articles per month for free, with only 5 percent permitting access to more than 16.
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Tablet storytelling is visual, tappable, deep
Poynter
Three years after Apple and others put digital tablets firmly into the hands of consumers, what do we really know about the way the devices are used for news? This recap of Poynter's "Lean Forward, Lean Back: Tablet News Experience" session at South by Southwest offers highlights from research, focus groups and practical case studies.
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Study: Facebook users unwittingly revealing intimate secrets
The Guardian
Research into 58,000 U.S. Facebook users found that sensitive personal characteristics about people can be accurately inferred from information in the public domain. The study will reopen the debate about privacy in the digital age and raise fresh concerns about what information people share online.
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Business Models


McClatchy: Still value in deals, reselling
NetNewsCheck
McClatchy this year plans to keep pushing its DealSaver product, expand its digital services arm and renegotiate its place in the Yahoo consortium, according to the company's interactive chief, Christian A. Hendricks. One thing the company doesn't have in the works is a major video play: "We are really in our research and vetting stage," Hendricks said. "We're not known as being a video type of outlet, so we have to change people's mindsets about us on that."
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Ten newspapers doing it right in 2013 (Editor & Publisher)
Commissioner calls for repeal of newspaper/broadcast cross-ownership ban (NAA)
Kohl's, sans chief marketer, plans to boost TV, digital ad spending (Ad Age)
Four ways publishers are winning with digital subscriptions (Mashable)
Sessions announced for NAA mediaXchange 2013 audience symposium (NAA)



Politico Pro grows to 1,000 subscribing orgs, moves into print
Neiman Journalism Lab
Ninety-six. That's the percentage of subscribers to Politico Pro who are re-upping with the service each year, the D.C. news org says. And since subscriptions to Politico Pro don't come cheap — group subscriptions are upwards of $8,000 — that's translating into real revenue for Politico.
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Newspaper reading fosters learning, educated voting
Columbia Missourian
"Newspapers are an important vehicle to inform a democratic society," writes Jonathan Seppo, a senior journalism major at the University of Missouri, in a guest commentary. "Don't let this generation of children think newspapers are obsolete. You must be an advocate of newspapers if they are to survive for future generations."
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New York Times redesigns website
Politico
The New York Times has just announced that it will introduce a prototype version of its website, NYTimes.com, in advance of a major site redesign. Readers can preview of the prototype and request full access here; Times staff have full access to it from within the company's firewall.
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The newsonomics of why paywalls now
Nieman Journalism Lab
Though it's spring training season, forget "Moneyball" — think Paywall. The money now flowing into newspaper companies due to paywalls is getting to be seriously countable.
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NAA Updates

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