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March 16, 2011
 
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NAA News


Events

There's still time to register for mediaXchange 2011
Online registration for mediaXchange 2011 ends March 22. You don't want to miss sessions with Twitter co-founder Biz Stone, Martin Nisenholtz of The New York Times Co.'s digital operations and our many other great speakers. Sign up today and we'll see you in Dallas March 25-28!


CLASSIFIEDS PLUS, INC.

Strategic outsourcing of ad sales drives millions in positive cash flow for newspapers. Find out why The New York Times, Toronto Star, The Washington Post, The Chicago Sun Times, The Philadelphia Inquirer, The Pittsburgh Post-Gazette and others have sourced their ad sales to Classifieds Plus!
more


Case Study

Ten companies achieve advertising success with health care
Health care is one of the hottest local advertising categories. A new case study from LocalMediaInsider features interviews with 10 local media organizations — including The Palm Beach Post and The Times of Shreveport, La. — that increased health care advertising revenue in 2010. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Young Readers

Free serial story offered for National Poetry Month
The NAA Foundation is partnering with HarperCollins Children's Books on a free serial featuring works by the late poet Shel Silverstein. The serial can be used for National Poetry Month in April, or in May or June as long as installments are completed by June 30. The downloadable package includes 10 poems plus a "bonus" work, matching illustrations and a teacher's guide. MORE


Advertising


Harnessing the power of the mom blogger
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Whether it's building brand awareness or promoting television shows, advertising industry experts say that they are finding that the mother blogger niche is active, loyal and deeply involved with spreading its messages. And, the wealth of demographic information available about online users allows for better directed campaigns, marketers say. More

Retail sales rise most in four months
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
U.S. retail sales climbed in February by the most in four months, spurred by job gains and more seasonable temperatures. More

Walmart to launch campaign, expand small stores
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In an effort to recapture lost sales, Walmart will debut a new ad campaign next month to reclaim its role as the store with the lowest prices and broadest assortment. More

Digital


Apple may have sold 500,000 IPad 2 tablets
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apple Inc. may have sold more than 500,000 iPad 2 tablets as consumer demand left retailers bereft of the device on its debut weekend, even as rival computer makers ready more than 100 would-be competitors. More



Competitors


LinkedIn gets into personalized business news
FOLIO:    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Professional social network LinkedIn has launched a beta version of a business news aggregation service that targets user interests based on what that member's connection and industry leaders are reading and sharing. More

CBS takes aim at newspapers with local websites
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It makes sense that Leslie Moonves, CEO of CBS, wants to make his company's single-market websites into the new local newspapers. He's got the wide reach of TV to promote the just-rolled-out sites. More

MySpace still pushing for big brand ad dollars
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Despite actively searching for a buyer, MySpace has a message for the online ad market: It's still open for business. More

ESPNDallas sees opportunity in paper's paywall
Dallas Business Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
ESPNDallas.com believes The Dallas Morning News' online paywall will give the sport network's local operation an opening to score additional market share. More

Business Models


The Washington Post launches a new site design
Mediabistro    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to a press release from The Washington Post, the new design is "intended to further reader engagement and discussion around Post journalism and showcase more multimedia content." More
 
 
PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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