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Mar. 20, 2013



 

NAA News


Events


Why come to NAA mediaXchange? Here are 10 reasons

From networking to business meetings to a variety of learning opportunities, there are countless reasons to attend NAA mediaXchange 2013 in Orlando, Fla. To help you — or your boss — make the decision to attend, we've compiled a list of the top 10 reasons to attend this event, the largest annual gathering of newspaper executives in North America.
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Advertising


The New York Times extends Ricochet ads
Ad Age
The New York Times launched Ricochet last April to let advertisers choose specific articles from a publisher's archive to bind their ads to for a certain duration. Starting in May, a host of outside publishers – including Ad Age, Condé Nast and Time Inc.'s People – will begin using the technology and sharing revenue with The Times, making it the first product from The Times' R&D Ventures group to be made available to other publishers.
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Small businesses are slow to the digital party
Adweek
Digital marketing is all the rage among major corporations these days, but not so much among small businesses, according to new research. In the heart of the digital age, these small businesses — including restaurants, hair salons and furniture stores — still rely mainly on newspaper circulars and direct mail to drive customers into their stores.
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Banner blindness: 60 percent can't remember the last display ad they saw
MediaPost
After being asked to recall the last display ad they saw, only 14 percent could name the company, the brand or the product, suggesting that brands are wasting millions of dollars in ads that consumers don't remember. The Infolinks study analyzing banner blindness reveals that 60 percent couldn't recall the last display ad they saw, although 75 percent of respondents who remembered seeing the last ad remember seeing it online.
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Competitors


Copying Twitter hashtags gives Facebook yet another way to sell ads
Wired
Facebook is surely interested in the additional vector hashtags provide for advertisers. On Facebook, advertisers could hypothetically "promote" user posts that contain particular hashtags, just as it now promotes "likes" of business pages. Such promoted posts could get more prominent and longer-lasting placement on Facebook's News Feed, where nonpromoted items are sorted by relevance.
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A newspaper section is on its way to the Google Play store
Android Police
Here's a really early peak at Google's latest content push: It's called Google Play News, and these bits of news come in "issues" and "subscriptions," so we're guessing Google's getting into the newspaper business. Play News will be a new, colored Play Store section to go along with apps, music, books, magazines, movies and devices.
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Meredith, the publishing company that beat the Internet
Bloomberg Businessweek
In the 20th century, publishers of all shapes and sizes looked to Henry Luce's Time Inc. for ideas on how to make profitable magazines. But in the months and years to come, they are much more likely to look to Meredith to figure out how to survive. Meredith has profited from a few key strategies. It is expert at repurposing content across multiple platforms — magazines, books, websites, mobile devices, tablets, etc. — and aggressively looks beyond advertising and circulation for revenue.
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Report: Google is getting even tougher on sites that abuse links
paidContent
Google is continuing its effort to punish sites that manipulate outside links in order to increase their search visibility. The move means websites should be careful that their SEO strategies don't lead to a penalty.
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Digital


Pushing editorial into world of apps
The Wall Street Journal
The small startup 29th Street Publishing is quietly trying to revolutionize magazine publishing, one app at a time. With clients drawn largely from New York City's deep ranks of freelance writers and independent editors, 29th Street helps develop and maintain simple apps for serialized content. The publishing staff also provides gentle nudges to get new editions out on time.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    It's adapt-or-die time for daily deals firms (Adweek)
Paper sports sections outdraw digital foes (NetNewsCheck)
Newspaper reading fosters learning, educated voting (Columbia Missourian)
The newsonomics of why paywalls now (Nieman Journalism Lab)
Tablet storytelling is visual, tappable, deep (Poynter)



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What if every 'like' and 'favorite' came with money?
GigaOM
A lot of people want Flattr — or something like it — to work. Monetizing online content is a continuing problem, and micropayments may provide a solution. Flattr is probably the best-known exponent of these virtual tips, or "microdonations" as it calls them, and a few content platforms such as DailyMotion have signed up to allow their users to make pocket money off their videos.
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Pinfluencer is now Piqora, which adds Tumblr, Twitter and more to its social marketing net
TechCrunch
Pinfluencer, one of the many sites that have sprouted up to help companies track Pinterest usage, is announcing a rebranding to Piqora, a move that the company says fits with its wider strategy to mine information not just from Pinterest and Facebook, but other image-based social networks like Tumblr, Polyvore and Twitter.
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Business Models


The Washington Post to charge frequent users of its website
The Washington Post
This summer, The Washington Post will start charging frequent users of its website, asking those who look at more than 20 articles or multimedia features a month to pay a fee, although the company has not decided how much it will charge. The step, while modest compared with moves by some other publications, marks a major change for The Post, which has shied away from what is known as a paywall for fear of driving away readers and online advertisers.
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The Mercury uses Pinterest for public good
Editor & Publisher
Pinterest's pages are typically filled with hairstyles, fashion tips and cooking recipes, but The Mercury in Pottstown, Pa., is using the social media site for the public good. The daily newspaper currently has 38 active boards on its Pinterest page, including one called Wanted by Police, which features a gallery of mugshots provided by local police.
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State of the News Media 2013 shows how industry is responding to 'continued erosion' of resources
Poynter
Newspapers' fortunes, admittedly from a rock-bottom base, have been looking up lately — Warren Buffett and others have bought papers, digital pay plans are boosting circulation revenue and new lines of business like digital marketing services are taking root. But the Pew Research Center's State of the Media 2013 report suggests the industry's fundamentals are still somber. Rick Edmonds writes that "newspapers have a clear agenda for the next year" — be present on mobile, get readers/users to pay a share, continue to develop "other" efforts and focus on net income generated by new business models as they become established.
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NAA Updates

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