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March 21, 2014

 




NAA News

AP White House photographer shares what it's really like to cover the President
During NAA mediaXchange 2014, Associated Press correspondent Julie Pace and staff photographer Charles Dharapak shared some of the difficulties they’ve discovered while covering The Obama Administration. Pace and Dharapak revealed that at times The White House has prevented reporters from asking President Barack Obama tough questions and barred photographers from certain key events.
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Start-ups share new solutions for the newspaper media industry
Several start-up businesses pitched to NAA mediaXchange attendees Tuesday their ideas to solve modern challenges in the newspaper industry. The session featured pitches from eight different companies founded in the last three years: Media Works, Cinema Craft, Ebyline, SocialNewsDesk, City Portals, saambaa, Guarantee Digital and Simpli.fi. “The overall theme of this conference is ‘the way forward’ and I think that this session is a good representation of that,” said Sean O’Leary, director of communications at NAA and host of the session.
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Robert Dickey elected Chairman of the Newspaper Association of America
Robert J. Dickey, president of Gannett Company Inc.’s U.S. Community Publishing, has been elected as the Newspaper Association of America’s next chairman. The gavel was passed to Dickey by last year’s chairman, Robert M. Nutting, during NAA mediaXchange 2014 in Denver on Tuesday, March 18. Dickey was named president of the Gannett U.S. Community Publishing Division, formerly Newspaper Division, in 2008. He began his career with Gannett 21 years ago as retail advertising manager in Reno, Nev.
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Media companies need to be more flexible for advertisers
Newspapers are still a viable option for ad placement, but publishers need to put more effort into flexibility, creativity and building personal relationships with advertisers, said a panel of experts at NAA mediaXchange 2014. The panelists, some from advertising and some from publishing, began by saying that with the increasing popularity of digital and social advertising, it is up to newspaper publications to show advertisers why print ads are still worth it.
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Business Models


The Washington Post goes national by offering free digital access to readers of local newspapers
Nieman Journalism Lab
In 1980, The New York Times launched a daily national edition that, despite a significant upfront investment, turned into a position of strength; today, more than half of the Times’ print subscribers are outside New York. The Washington Post didn’t, and while its strength in the D.C. area generated big profits for a long time, it entered the digital age without the same sort of cross-country reach as its rival up I-95.
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New cash, new questions for Business Insider
USA Today
Business Insider, one of the sites at the forefront of creating a native digital publishing model, happily announced the other day an additional investment of $12 million, bringing its total to about $30 million. This past fall, Business Insider sought to sell itself for $100 million in cash and found no takers (there were merger proposals, but no cash offers). Its $12 million in new money comes from existing investors — Amazon.com founder and CEO Jeff Bezos among them — meaning everybody merely contributed more money to keep their present ownership stakes, without raising the value of their shares.
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Pubs: Papers need entrepreneurial space
News Net Check
Newspapers need to be more entrepreneurial going forward and experiment with new products in an effort to stave off competition from digital pureplays, say three of the industry's leading publishers, speaking during a session at the NAA's mediaXchange. The panel also addressed programmatic buying and media industry ownership trends.
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Advertising


LGBT print media spending rose in 2013
Media Post
The print editions of mainstream newspapers and magazines might not be faring so well, but LGBT print media are booming, according to the latest Gay Press Report from Rivendell Media, which has been tracking LGBT print media spending since 1994. The survey is based on results from 125 LGBT titles across the country. Overall advertising spending in LGBT print media jumped 18.2 percent from $322 million in 2012 to $381 million in 2013, according to Rivendell, while total circulation increased 15.1 percent to 2.7 million over the same period.
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Is 2014 the year of branded content?
Business 2 Community
Once upon a time, there existed a publishing model that allowed media outlets to charge consumers for accessing their content by selling them actual physical copies of newspapers and magazines. In this bygone era, editorial departments and sales teams had very little to do with one another for the most part. But in today’s media milieu, these lines are blurring and divisions between marketing and advertising, and entertainment or editorial content, are much less clearly defined than they once were.
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Who owns native advertising?
Media Post
You can always tell that something has achieved critical mass when lots of high-profile companies have already dived into it with both feet and the government decides to take a look. In this case, that something is native advertising (aka “sponsored content”), the subject of a recent Federal Trade Commission workshop titled “Blurred Lines: Advertising or Content?” and untold industry conversations that praise or excoriate the growing practice.
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Competitors


Study: Facebook news referrals are 'gaining' on Google
Journalism.co.uk
Traffic referrals to news sites from Facebook have "gained significant ground at the expense of Google" since the social networking platform changed its algorithm towards the end of last year, according to a study. Page views from Facebook increased to 26 percent in January 2014 up from 16 percent in October 2013, according to the latest 'authority report' from analytics platform Parse.ly.
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Tribune to launch app for audio streaming of news
Los Angeles Times
Tribune Co., looking to bolster readership, is wading into growing competition for the time and attention of people who consume news on mobile devices. Tribune rolled out a free mobile app that lets smartphone and tablet users stream audio of 7,000 news stories from more than 600 news outlets each day. The app, Newsbeat, is the first product to come out of Tribune Digital Ventures, the technology arm of the newspaper publisher and broadcast television company.
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Why native advertising will work for social media but no one else
Fast Company
The media industry has seized upon what's known as native advertising as its latest ­panacea to address these ills. Its definition can be a bit murky, but to Om Malik, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt — native ads don't pop up or dance across the screen — and its content is actually valuable to the person viewing it. And that, in turn, leads to a higher percentage of users engaging with the ad, and to greater effectiveness.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
AP White House photographer shares what it's really like to cover the President
NAA
During NAA mediaXchange 2014, Associated Press correspondent Julie Pace and staff photographer Charles Dharapak shared some of the difficulties they’ve discovered while covering The Obama Administration.

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USA Today's 2-year strategic overhaul gains traction
Poynter
Publisher Larry Kramer and his hand-picked editor, David Callaway, brought several decades of digital experience to the formidable task of finally breaking away from a print-first culture in the USA Today newsroom.

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Navigating the way forward for the newspaper industry
NAA
The newspaper industry has momentum and it will guide the way forward. Newspaper digital readership hit a record high. Mobile readership soared. Circulation revenue grew for the first time in 10 years.

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Digital


5 key findings about digital news audiences
Pew Research Center
The method that someone uses to get to a news website is a major indicator of their behavior once they arrive there, according to a new study from the Pew Research Center. The analysis of comScore data on desktop and laptop traffic to 26 top news sites finds that direct visitors — those who come to a site by typing in a URL or clicking a bookmark — behave quite differently from those who use search engines or social media to get to news.
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Publishers map out new viral tactic
Digiday
On Twitter, maps are everywhere — and you certainly don’t need a map to find one. And the primary proliferator of digital maps are publishers. In recent days, media outlets have shared maps made of food, maps about global GMO labeling laws, and even maps about states’ sex habits. The sudden publisher interest in maps today makes sense, considering that — like top 10 lists and quizzes — maps are highly shareable. And the right kind of map can draw considerable viral attention back to publishers’ sites if executed correctly.
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Daily Tribune launches data mapping site
Net News Check
The Columbia (Mo.) Daily Tribune recently launched Neighborhoods, a free site that aggregates data from a variety of public and private sources and presents it on a map. The new site is built on the OpenBlock platform, the open-source software application developed with grant funding from the John S. and James L. Knight Foundation. Partners in the OpenBlock project, announced in 2010, are the Tribune, The Boston Globe and Open Plans, a New York-based software development company. The Tribune site is the first large-scale OpenBlock deployment in the country.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Navigating the way forward for the newspaper industry (NAA)
USA Today's 2-year strategic overhaul gains traction (Poynter)
Why so many publishers are flocking back to print (Digiday)
Embrace the unbundling: The Boston Globe is betting it'll be stronger split up than unified (Nieman Journalism Lab)
How newspapers excel in education our students (NAA)

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NAA Updates

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