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March 24, 2010
 


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NAA News


Circulation

NAA offers resources on upcoming ABC changes
Changes in Audit Bureau of Circulations qualifications and reporting – approved last week by the ABC board - will become effective Oct. 1. A members-only area of NAA.org provides comprehensive information on these changes and their anticipated impact. Resources include a letter to publishers from NAA President and CEO John F. Sturm, NAA's news release and talking points for internal and external communications. The area also features information from ABC, including the board report, new publisher statements and more. Plus, look for details about special sessions at NAA's mediaXchange conference – "The Nuts & Bolts of the New ABC Qualification and Reporting Standards" and "Developments in Audience Metrics." Both sessions focus on ABC reporting strategies and new developments in measuring Web audiences. MORE




Digital

Learn more about Web audience measurement
Lack of standards in measuring Web traffic and audience behavior and discrepancies between panel and server data are inhibiting more robust growth of online revenue. NAA has been tracking Web measurement developments and actively engaging key measurement players. A new NAA.org area for members only aggregates resources on Web audience measurement developments and recommendations, including presentations from four recent webinars on the topic. MORE


Events

Discover how to catch the attention of youth at mediaXchange
In 2008, more than a quarter of the U.S. population was comprised of tweens and teens. The future of the news industry and our democracy hinges on reaching and engaging this demographic. "Catching Youth: Their Eyes and Their Attention," an April 12 session at mediaXchange, focuses on what can be learned from NAA Foundation research and international models. In particular, you’ll hear about how to reach young people both online and via their smartphones. Register now to join us in Orlando April 11-14!


Newspaper In Education

Home-delivery program helps to improve student performance
"SchoolHouse News," a report from the NAA Foundation, details how an NIE home-delivery program helped improve the reading comprehension of fourth-, fifth- and sixth-graders. To develop the program, the newspaper tapped into Foundation research suggesting that students using newspapers in school scored 10 percent better on standardized reading comprehension tests. Hard data confirmed anecdotal beliefs about newspapers’ impact on student learning. MORE


Advertising


Retail Roundup
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Macy's exclusive U.S. rights to merchandise with the Tommy Hilfiger brand remain unchanged in the wake of Phillips-Van Heusen Corp.'s recent purchase of Hilfiger. … Wal-Mart Stores Inc. is launching its 1,000th "Money Center" this week, part of an expected expansion to 1,500 of the financial services centers in Wal-Marts nationwide. … J.C. Penney & Co. has inked a deal with Olympic gymnast Nastia Liukin for a girls' clothing line, with "Supergirl by Nastia" items expected in stores by July. … 7-Eleven Inc. and Seven-Eleven Mexico are teaming up to produce private-label foods targeted toward Hispanic shoppers. … Systemax Inc., owner of the CompUSA and Circuit City names, is launching CompUSA stores in Houston, Chicago and other top cities while contemplating a similar approach for Circuit City, now an Internet operation. … Gap Inc. is giving its Old Navy stores a new look, featuring a racetrack design to help customers navigate the premises, along with centrally located dressing rooms and a wall showcasing wallet-friendly items.


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Media General gets coupon clever
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
Media General is using the power of coupons to lay the framework that supports a new advertising program aimed at wooing small businesses. More

Sizing up property, mall stores try to shrink
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Retailers have a new strategy to increase profits: shrink to fit. For two decades, mall-based apparel companies saturated the market, aggressively adding more stores and building them bigger. Chastened by the recession, however, retailers including Gap Inc. and Ann Taylor Stores Corp. are poring over their holdings, looking for stores they can cut down to size. More

Advertising expenditures declined 12.3 percent in 2009
Radio magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to data released by Kantar Media, total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008. Fourth-quarter 2009 ad spending was off 6.0 percent against the year-ago period, with nearly all media improving on their January-September performance. More

MLB partners with Victoria's Secret to take swing at female fans
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Women make up nearly half of Major League Baseball's fans. MLB is partnering with Victoria's Secret's PINK brand to take aim at young women during the 2010 season with a new fashion line featuring the logos of 11 clubs, including the New York Yankees, Boston Red Sox, St. Louis Cardinals, Chicago Cubs, Minnesota Twins and Los Angeles Angels. More



Digital


AP, Microsoft demo fruits of collaboration
Editor & Publisher    Share    Share on
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This week at MIX10 in Las Vegas, Microsoft's three-day conference for Web designers and developers, The Associated Press and Microsoft unveiled concept applications for the Windows Phone 7 Series, Microsoft Reader for desktop and laptop PC, and a Microsoft Pivot visual search tool that can be applied to support e-commerce and business intelligence. More

eBook reader review
TopTenREVIEWS    Share    Share on FacebookTwitterShare on LinkedinE-mail article
VideoBrief
eBook readers take reading to a new level of ease no matter where you are. Bring the whole library; whether it's to India or the backyard. Here are 2010 eBook reader product comparisons.
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Suits accuse two groups of posting copyrighted Review-Journal stories
Las Vegas Sun    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Copyright infringement lawsuits have been filed against two organizations, claiming they posted unauthorized stories from the Las Vegas Review-Journal on their Web sites. Attorneys for Righthaven LLC, a Las Vegas company associated with Review-Journal owner Stephens Media LLC, filed suit against MoneyReign Inc., a New Jersey company running a Web site called www.casinoreign.com. More

New York Times local experiments grow with FWIX
Newsonomics    Share    Share on
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FWIX is partnering with The New York Times, a statement that would have seemed like a punchline a decade ago. Now the FWIX partnership is part of the expanding local experimentation of the Times and tells us lots about the Times' strategic direction, its multi-front competition with Dow Jones and a more nuanced recognition of what putting content under your brand means these digital days. More

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Paywall on-ramps get a workaround
paidContent.org    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Available for Internet Explorer and soon, Firefox, BreakThePayWall works mainly by deleting cookies sites use to limit the number of stories users can read before having to subscribe. Deleting the cookies means the publisher's site forgets how close the reader is to the "pay up" threshold. More

Mobile app market set for growth spurt
The Mac Observer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The mobile app market for devices such as Apple's iPhone and Google's Android platform is already growing fast, but could expand even faster over the next two years as more consumers join the smartphone party. More

From DOS to gloss with content management software
Newspapers & Technology    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Boston Herald is ready to move from MS-DOS and homegrown integration to 21st century fusion as the daily prepares to deploy new print and Web content management software from Digital Technology International. More

A peek at an interactive magazine for the Apple iPad
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
VIVmag, an all-digital lifestyle magazine that is available online, plans to introduce an interactive iPad version of its content when the device, from Apple, is released next month. Similar to the Wired video released last month, Viv and other magazines are getting ready to offer touch, video and a wave of other hands-on experiences. More

Google broadband test has U.S. cities vying for high-speed Internet
eWEEK    Share    Share
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When Google said that it will build broadband networks that zip 1 gigabit of data per second to users' computers in a handful of regions in the United States, the search engine touched off quite the competition for its experiment. Google asked communities interested in being its guinea pigs for the test to volunteer for the test by March 26. With that deadline hurtling near, counties are ratcheting up the rhetoric, making their cases for why they should be among the chosen few. More

Competitors


Valpak launches more mobile coupon apps
MediaBuyerPlanner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Direct marketer Valpak is taking its coupons mobile. Valpak just launched a free mobile coupon applications for the Android. This joins its mobile coupons available on the iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms. More

TV and Internet use together growing
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Americans are spending more time watching television and surfing the Internet simultaneously, and nearly 60 percent of TV viewers use the Web at the same time at least once a month, according to a Nielsen report. More

Business Models


Circulation losses may seem to stop as calculations change
Poynter Online    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A cynic might say that the newspaper industry has found an ingenious way to stop the discouraging news every six months of continuing deep circulation losses — change how total circulation is calculated. More

Reuters launches competitive solution for U.S. financial pages
Marketwire via CNNMoney.com    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Reuters announced it will offer automated delivery of customizable, print-ready financial data layouts to U.S. newspapers at an attractive price. The solution leverages Thomson Reuters assets as the leading financial news and information provider. More

FT.com paywall: no free articles except through Google search
Mediabistro    Share    Share on FacebookTwitterShare on LinkedinE-mail article
FT.com has erected its long-anticipated paywall, using a model that allows no free access to articles unless users — even those who are unregistered — happen to access an article via Google search. More
 


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