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March 25, 2015

 




NAA News


How Newspapers Can Focus on the Art and Science of Social Media
"Social media is the digital water cooler," said Kim Wilson, CEO and president of SocialNewsDesk. Social media is growing every day, and it is important for newsrooms to keep up with this trending tool. A sense of community, pooled engagement, and sharing stories are the main strategies of using social media while hoping for money-making viral content.
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News Organizations Discuss Ways to Build a Mobile Audience
The newspaper industry faces the challenge of attracting and keeping mobile audiences. Damon Kiesow, senior manager for Mobile Initiatives at McClatchy Interactive, says the way to find this balance is through data-driven focus, user-centered design, and usability testing. He says the focus should be on the readers. "Identifying needs is key — even if it doesn't seem like a big need."
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Jumpstart Foundry's Marcus Whitney Shares Lessons in Innovation
To reach the heights of innovation, follow in the footsteps of sherpas. "Successful innovators are sherpas," said Marcus Whitney, president of Jumpstart Foundry, a Nashville-based accelerator. Whitney said the first lesson is to practice collaborative innovation. "Play to the strengths of your environment," Whitney said. "Innovate on what you already do well."
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SPONSORED CONTENT


How Newspapers Can Thrive in Local Markets
Newspapers contribute to the fabric of the community by driving local conversation, creating shopping habits, and informing the public of local events, said Paul Kasbohm, senior vice president/chief revenue officer of the Star Tribune. "If anyone's going to win in the local marketplace, it should be newspapers."
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World News Media Congress 2015 Comes to Washington DC in April
"On behalf of the Newspaper Association of America, I am thrilled to welcome the World Newspaper Congress to Washington, D.C.," said Caroline Little, NAA president and CEO. "The event is a tremendous opportunity for global publishers, editors and advertisers to gather and exchange ideas about the future of our industry. We look forward to showcasing how the U.S. newspaper industry has transformed by innovating its print, digital and mobile offerings."
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How Promotions Help Newspapers Grow Active Advertisers
Second Street
Newspapers, now more than ever, are looking to grow their base of active advertisers – and, once they’re active, keep them active. Newspapers are successfully using promotions to sell to new advertisers and keep them engaged. Online promotions are an effective way to engage local advertisers. Promotions can the centerpiece of a larger marketing campaign with an advertiser, and often lead to an long-term relationship.
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Promoted by Second Street


API Shares Insights From its Metrics for News Program
Numbers can be numbing, but a unique program can help publishers get a better grip on data. The API Metrics for News program helps publishers make data-informed content decisions. A software app and the program help publishers better measure content, clarify the number clutter, and analyze and revise editorial strategy.
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Business Models


Facebook May Host News Sites' Content
The New York Times
Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented audience glued to smartphones. In recent months, Facebook has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users tap a link to go to an external site.
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PRODUCT SHOWCASE
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Study: Legacy and Pure-Play News Sites Vie for Millennial Readers
Street Fight
David Arabov says he co-founded the millennial-aimed Elite Daily, which has more than 74 million readers at the beginning of its fourth year, because he got tired of the "dull, one-dimensional" way traditional media — primarily newspapers — covered the news. But it turns out that the millennials who feel most informed are those who get their news from newspapers — both print and digital versions — according to a new survey that Elite Daily co-produced.
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The Curious (and Vital) Power of Print
The New York Times
Who buys the print edition of the newspaper? Just a few Luddites who wouldn't know a smartphone if their horse-drawn buggy crushed it on the cobblestones? Octogenarians and their older brothers? That seems to be the conventional wisdom. On Twitter, Chris Boutet had a funny line recently. "The following is a list of people who still subscribe to newspapers: Journalists, their parents."
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Why Europe's Publishers Have Embraced Programmatic Co-ops
Digiday
Pangaea, the Guardian's new programmatic alliance, may have turned heads in the U.S., but it’s nothing new for publishers in Europe. With the deal, The Economist, Financial Times and CNN International and others have all agreed to combine their collective programmatic inventory and data, giving them the kind of scale and data that they wouldn't get otherwise.
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Advertising


Inside BuzzFeed's Plan to Prove its Native Ads Work
Digiday
By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who saw the campaign, three in 10 shared it with others. At the center was a video, "First Car Vs. First REAL Car," which went viral with 1 million views in less than two weeks. The clip humorously compared the experience of owning one's first lemon to owning one's first "real" car (a Toyota, of course).
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  PRODUCT SHOWCASES
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Timely Features MicroSites
Monetizing your Web site just got easier with these ready-to-deploy and-sell themed microsites. Heeding the call for online solutions that can deliver immediate results, Metro developed Timely Features MicroSites to give publications what they need to successfully implement an extension to their online efforts in a cost-effective, timely and highly-professional way. More info


How Online Retailers Are Creating Immersive Brand Experiences in the Real World
Advertising Age
If you have some time on your hands and nowhere to be, go to Warby Parker in SoHo. Tall, carefully stacked shelves with hand-picked literature, vintage issues of Paris Review and comfy mid-century chairs invite weary SoHo shoppers to take a load off and sink into a book. Except, Warby Parker isn't a library. It's an eyewear store.
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Brand Storytelling Is About to Get Much More Effective And Here's How
Adweek
Content is the new digital currency. We see it in the ways publishers are reshaping their products, and in the way social networks deliver value to users. BuzzFeed, the company that taught everyone about native advertising's true potential, is putting content — as opposed to links — directly in its social feeds, with impressive results. Similarly, Snapchat's recently launched Discover tool goes beyond video chats and instant messaging to provide its users with publisher "stories" from across the Web.
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Competitors


On Twitter, Local News is Hard to Find
Pew Research Center
As Americans increasingly use social media, researchers naturally are interested in how the data from it can be used to better understand how users share and discuss information on these new platforms. The mass of tweets, ranging from political commentary to overall "sentiment" about companies, products or services, has many marketing firms and academics clamoring for insights into Twitter's collective stream of consciousness.
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Instagram Just Launched a New App to Let You Create Photo Collages
Business Insider UK
Instagram just launched a new standalone app called Layout that lets users easily create photo collages by combining multiple photos from their phone into a single image. Users can simply drag and drop images into one of Layout's eight photo formats (all of which can be tweaked by dragging the borders of each frame), and every collaged photo can also be mirrored or flipped.
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Yes, Real-Time Journalism and In-Depth Coverage Can Coexist, Says Vice's Content Chief
Adweek
What's so important about having a local presence? "I don't believe in having our people sit behind desks in New York. The people who are going to know about what's most fascinating are the locals. Every week I'm in touch with the majority of our editors. We go through all the stories that are the most interesting for their places. It also means that when we do have an American crew that goes to shoot something in one of these countries, you're not suddenly having to work with fixers you've never met."
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Digital


Are Publishers Ready for Google's 'Mobile-Friendly' Rankings?
Digiday
Google's "mobilegeddon" is coming, and not all publishers are going to be prepared. Google said in February that it plans to factor in "mobile friendliness" into its mobile search rankings. The tweak, the first iteration of which hits April 21, means that publishers with mobile-unfriendly sites — those with small text or elements that are too close together, for example — risk losing their top placement in Google's search results on mobile devices.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    What Newspapers Should Know About Email Security (NAA)
How The Signal Newspaper Generated $86,000 in Ballot Promotions (NAA)
Cox Media Group Unveils New Online Real Estate Platform (NAA)
Local News in a Digital Age (Pew Research Center)
Robots Are About to Write Your Sports Coverage (The Huffington Post)

Don't be left behind. Click here to see what else you missed.


How Two Publishers Moved Away From Print to Give Their Readers More
Journalism.co.uk
The digital revolution has decimated the magazine industry as readers and advertisers move to new platforms, but publishers are regularly slow to react. But survivors are beginning to emerge from the digital dust of the last 10 years and delegates to the Digital Innovators' Summit in Berlin heard from two chief executives who have led their companies through the transition.
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The Economics of the Podcast Boom
Columbia Journalism Review
By Ann Friedman: I'm about to celebrate my one-year anniversary as a podcaster. I started a show with two of my friends (one is my co-host, the other is our producer) last year because we noticed that more and more people were talking about and listening to podcasts, and we wanted to figure out what makes the medium tick. In some ways, being only a year deep into this endeavor makes us newbies — after all, podcasts have been around for a decade.
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