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Mar. 27, 2013



 

NAA News


Public Policy


AP wins copyright case against news aggregator

A federal trial court in New York ruled last week that aggregator Meltwater News violated Associated Press copyrights in its online news stories. Meltwater News included excerpts of AP articles in news digests to its subscribers and refused to pay AP licensing fees. The district court held that Meltwater News did not engage in fair use of AP articles, finding that Meltwater News is a private news clipping service, not a traditional public search engine, and harmed AP by competing for customers. NAA filed an amicus brief in the case, along with The New York Times Co., Advance Publications Inc., Gannett Co. Inc., The McClatchy Co. and BurrellesLuce.
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Audience


New NAA report looks at latest media audience data

Media consumption trends continue to change rapidly, particularly with the increase today in mobile technology use. An NAA SenseMaker Report assesses the latest data on consumption from Scarborough Research, which surveys some 206,000 U.S. adults. Scarborough's extensive population allows researchers to look at the audience of different media sources across platforms.
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Events


Industry experts reach new discussion levels at NAA mediaXchange

From the highest level of media and marketing perspectives, the select list of speaker sessions and presentations at NAA mediaXchange 2013 provides audiences with exclusive insights into the trends and data shaping the future of newspaper media. Newspapers continue to play a critical role in today's digitally adaptive world, and we're excited to have such notable visionaries unveil their industry expertise and exchange ideas with our media-savvy audiences. The conference is scheduled for April 14-17 at the Hilton Bonnet Creek in Orlando.
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Advertising


Report: Home prices growing as fast as before the housing collapse
Forbes
With the Federal Reserve firmly in support, the housing market continues to show signs of substantial improvement. The most widely followed measure of home prices, the S&P/Case-Shiller indexes, rose at its fastest rate since the summer of 2006 in January, data showed.
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Target intensifies mobile coupon push
Mobile Commerce Daily
Target is using a combination of mobile advertising, SMS and its mobile site to educate consumers about the company's mobile coupon initiative and encourage them to save money on several of their favorite products. The company is running the mobile campaign within The Weather Channel's iPhone application. Target has relied on mobile advertising in the past to drive in-store traffic, as well as mobile app and mobile site revenue.
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Why beer marketers don't spend much on Joe Six-Pack anymore
Ad Age
With the beer market inundated by fruity flavored brews, pricey craft brands and Justin Timberlake ads, whatever happened to Joe Six-Pack? He's still there, chugging cheap beers after work, but brewers are dedicating fewer dollars to reach him as the "subpremium" segment declines. Instead, beer marketers, on a quest for fatter profit margins, are encouraging drinkers to trade up to pricier line extensions such as Bud Light Platinum or new concoctions like Redd's Apple Ale.
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Competitors


Yahoo acquires mobile news startup Summly
Reuters
Yahoo Inc. has snapped up mobile news aggregator Summly, the latest in a string of small acquisitions intended to bolster the Web portal's mobile services. Summly, founded by 17-year-old Nick D'Aloisio two years ago from his home in London, sorts news by topics in quick bites for smartphones.
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Google discontinues site-blocking service
Wired
The hits just keep getting killed off. Google is shutting down yet another service — the company's domain blocking tool, which allowed logged-in users to block unwanted domains from Google's search results. Google's site-blocking tool was originally aimed at "content farm spam," but Google hasn't done much with it of late, and it even stopped working for a while, despite being available via a link from your profile.
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Digital


The Washington Post launches expanded flagship app for iPad
The Washington Post
The Washington Post has unveiled its expanded flagship news app for iPad, now available from the App Store. The app provides a dynamic news experience with all Post content, blogs and multimedia updated throughout the day; a replica of the print newspaper with a 14-day archive and over 40 comic strips; real-time social content; and more.
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How the LA Times learned to love SEO
Digiday
The Los Angeles Times, struggling for years with a declining circulation and a tough ad climate, mastered the dark arts of SEO. The publication is proud that it was able to SEO its way to the top of searches for "What time does the Oscars start?" While Peter Kafka at All Things D and others saw the gambit as depressing, the Times saw it as tangible evidence that it's become a digitally-led organization.
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PRODUCT SHOWCASE
  Media Solutions to grow your business
GateHouse Media has created two online businesses to help media companies expand their digital services. adhance media, a private ad exchange that brings together media companies looking to maximize revenue from digital ad inventory, and Propel Marketing, an online marketing company providing digital solutions to small and medium sized businesses. MORE
 


Publishers are in love with this new photo platform
Adweek
In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it's clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most important, super shareable.
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Amazon launches 'send to Kindle' button for websites
Journalism.co.uk
News outlets and WordPress bloggers can now add a "send to Kindle" button to their sites, allowing readers to save an article to their e-readers. Amazon announced the new button, and The Washington Post, Time and the Boing Boing blog are among those that have already added the new share option.
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An obituary is forever, but it shouldn't take that long to place one
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Business Models


SF Chronicle launches premium website; SFGate remains free
San Francisco Chronicle
Subscribers to the new website will find the newspaper's unrivaled content with brilliant photos, an uncluttered format and the familiar design of the Chronicle. Premium stories and columns will update and change with the news throughout the day.
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News organizations experiment with 'illustrated storytelling'
Poynter
Some news organizations, such as California Watch and the Center for Investigative Reporting, have begun experimenting with a new way to tell serious stories — one that involves illustrations, narration and in-depth reporting. Individually, these storytelling forms aren't new. But combined, they represent a new and innovative type of journalism.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Why come to NAA mediaXchange? Here are 10 reasons (NAA)
Small businesses are slow to the digital party (Adweek)
A newspaper section is on its way to the Google Play store (Android Police)
The New York Times extends Ricochet ads (Ad Age)
Meredith, the publishing company that beat the Internet (Bloomberg Businessweek)



The exciting uncertainty at the intersection of content and commerce
TechCrunch
Content and commerce have always had a symbiotic relationship that many traditional content providers tried to separate. The wall between editorial and business, otherwise known as the separation of church and state, is and always has contained back doors and windows in which compromises are made. Today's successful digital companies know to blend content and commerce so that the content is compelling and, frankly, still sells stuff.
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NAA Updates

For more information about NAA, please contact Marina Hendricks.

Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit

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