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April 02, 2014

 




NAA News

Readers to decide future of print news products
Newspaper executives believe that the future of print media is out of their hands. Larry Kramer, publisher of USA Today, said he could not begin to predict what effects new technologies and consumer preferences may have on newspapers’ print products next. Consumers, Kramer said, will decide the role of print in future news ecosystems. “We’re not going to tell them when to stop using [print] newspapers,” Kramer said of newspaper executives like himself and readers. “They’re going to tell us, and they have all the time in the world.”
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Sunshine Week events shine light on the need for greater government transparency
Sunshine Week, the annual celebration of openness in government, was celebrated March 16-22. Sunshine Week’s goal is to “enlighten and empower people to play an active role in their government at all levels, and to give them access to information that makes their lives better and their communities stronger.” During the week’s events, Washington, D.C., was host to many public discussions and panels, legislative hearings, receptions and film screenings to promote government transparency.
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Execs tout the benefits of native advertising for publishers and sponsors
Native advertising allows journalism organizations a new way to generate revenue, practice innovation and maybe even hire some freelancers. During NAA mediaXchange 2014, advertising experts and digital innovators discussed how newspapers can capitalize on the industry demand. Dell Global Communications managing editor Stephanie Losee said that the concept of publishers working with sponsors to create content is not new and has been done before with “soul-destroying” advertorials.
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Submit a video on why the arts matter
The Copyright Alliance is seeking short, inspirational videos about why the arts matter. The arts are considered any creative content, including content that is often found in newspaper media. The videos will be edited into a message for members of Congress on the value of content creation and the importance of strong copyright protection.
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Business Models


Boston Globe launches free tech news site
NetNewsCheck
The Boston Globe recently announced the launch of BetaBoston.com, a new site focused on the technologies, ideas, new ventures and people shaping the future and the culture of Boston and beyond. The free site will cover several sectors driving the Massachusetts economy, as well as the people behind them: venture capital, life sciences, medical devices, startups and emerging technology, including robotics and big data.
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New York Times launches 2 new paywall products — and rolls out native ads
GigaOM
The New York Times is expanding its paid digital options with two new offerings: NYT Now, which is cheaper than a regular New York Times digital subscription, and Times Premier, which is more expensive. NYT Now’s mobile apps includes native advertising, and we’ll also start seeing native ads on other Times products later this year. “We see it as three options,” Denise Warren, EVP for digital products and services, said. “Essential, which is NYT Now; extensive, which is the core subscription package; and exclusive, which is the premier plan.”
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Newsrooms freeze out freelancers moonlighting for brands
Digiday
For the freelance journalist, the siren call of “brand journalism” is tough to resist. It’s a growth industry, and one that pays pretty well at a time when the $2-a-word magazine piece is hard to find. But such brand work carries a cost: Many newsrooms won’t permit writers on the editorial payroll to write sponsored content for their sales counterparts, and vice versa. Gawker and The Wall Street Journal, for instance, won’t permit writers on the editorial payroll to write sponsored content. Condé Nast’s Wired draws a clearer line in the sand in using freelancers for its Amplifi native ad division. Freelancers can’t have contributed to the magazine in the past year and a half, publisher Howard Mittman said.
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Advertising


Sorrell on native: Inevitable blurring of editorial and advertising
Digiday
Martin Sorrell, WPP Group CEO, believes there are two forces at play in media: programmatic and content. And the effect of both makes native advertising, the latest publisher gambit for premium pricing, an inevitability and a danger if not done right. In a conversation with News Corp CEO Robert Thompson at Advertising Week Europe in London, Sorrell said the tough times for publishers has made them more “flexible” in working with advertisers. That’s manifested itself in native advertising, which has become a standard practice at publishers new and old — including Thompson’s own stable of newspaper properties.
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Don't look now: The digital ad economy is heading for a correction
Ad Age
It's been "the year of mobile" since 2008. But you could make a pretty good case for 2014. After all, by the end of 2013, more people spent more time connected to the Internet through mobile devices than on laptops and desktops combined. And as mobile device sales plateau (a sign of market saturation) and laptop and desktop sales shrink, the gap will only widen.
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Over 60 percent of online ads were viewable in 2013
Media Post
According to PointRoll, a total of 60.4 percent of online ads were viewable in 2013. That's a slightly more optimistic figure than the oft-cited 50 percent rate. The data comes from PointRoll's Benchmarks Report 2013. The Gannett company looked at over 100 billion ad impressions from various ad exchanges and measured the viewability of each using its own technology. They followed the IAB standards for measuring viewability, but did not reveal which ad exchanges were used for the study or the proportions.
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Competitors


FCC bans ad sales pacts between same-market TV stations
Wall Street Journal
The Federal Communications Commission voted to bar companies from controlling two or more TV stations in the same local market by using a single advertising sales staff. The commission voted 3-2 to support Chairman Tom Wheeler's proposal to crack down on joint ad sales agreements between TV stations, arrangements that have proliferated in part because of a wave of consolidation in the broadcast industry. There are 128 joint-sales agreements in place around the country, according to Patrick Communications, a telecom brokerage firm in Maryland.
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Facebook algorithm tweaks hurt viral sites more than other publishers
Adweek
Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, Adweek also tracked the change in the sites’ unique visitors over the same time period. “The reported tweaks to Facebook's Newsfeed algorithm, formerly called EdgeRank, are just the latest in a progression of changes that have slowly diminished the organic reach of brand pages over the past couple of years,” Joseph Tam, senior director of digital for media agency MEC, said via email.
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Forbes unveils branded airport newsstands
Adweek
Magazines may be struggling on the newsstand, but there’s at least one place where they’re still a hot commodity: airports. Now Forbes is taking advantage of the age-old relationship between print mags and weary travelers with the launch of its latest brand extension, licensed airport newsstands.
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FEATURED ARTICLE
TRENDING ARTICLE
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Readers to decide future of print news products
NAA
Newspaper executives believe that the future of print media is out of their hands. Larry Kramer, publisher of USA Today, said he could not begin to predict what effects new technologies and consumer preferences may have on newspapers’ print products next.

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With quotas and incentive pay, The Oregonian is again reshaping its experience for readers
Williamette Week
Close readers of The Oregonian have borne witness to dramatic changes in the past several months. In October, the newspaper became a “digital first” media company, with news stories posted first to its website, Oregonlive.com, then dropped into a print edition that was reduced to home delivery four days a week.

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Newspaper executives talk about their experience with digital subscriptions
NAA
The top executives of print industries such as The New York Times and the Toronto Star described their experience with online subscriptions at NAA mediaXchange. The session was moderated by Matt Lindsay.

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Digital


The newsonomics of NYT Now
Nieman Journalism Lab
It’s an ambitious launch. Within it, we can hear many of the digital news buzzwords of the moment: mobile first, curation, paywall, native ads, voice. NYT Now debuts April 2, side-stepping the foolish superstitions of a day earlier, and about five months after first disclosing its Paywalls 2.0 plans. NYT Now’s timing seems right, and in Ken Doctor’s first testing of it, it offers reasons to believe it’ll get a lot of usage. But big questions loom as the final preparations for launch are made within the Times.
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Reuters weighs into photo licensing with new e-commerce site
Poynter
Reuters recently launched a new photo and video e-commerce site, Reuters Access, in a revenue bid that follows the likes of The Associated Press and Getty Images. “While our large publishing customers across the globe will continue to enjoy enterprise-level access to our content coupled with unmatched client support and service, now smaller businesses can get Reuters award-winning photography and video via an easy to use, elegant, and self-service e-commerce solution,” said Jason Fox, Reuters global head, product, technology and program management, in a news release.
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What the Oregonian's new Web strategy gets right and what it gets wrong about online media
GigaOM
There’s been much sound and fury in media circles about a leaked internal presentation from The Oregonian that lays out the newspaper’s goals for its Web content and sets performance measurements for reporters and editors. New York Times writer David Carr used the document as an example of how media outlets are compensating writers in part on traffic, and Ryan Chittum of the Columbia Journalism Review described it as institutionalizing the “hamster wheel” approach — one that values shameless click-bait rather than value-added journalism.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Newspaper executives talk about their experience with digital subscriptions (NAA)
With quotas and incentive pay, The Oregonian is again reshaping its experience for readers (Williamette Week)
8 easy ways for journalists to boost engagement on Twitter (NAA)
Native advertising can actually boost display-ad sales, report says (Ad Age)
House Committee reviews Copyright Notice and Takedown (NAA)

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NAA Updates

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