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Apr. 3, 2013

 


NAA News


Events


NAA mediaXchange dives into digital; luncheon speaker announced

In today's digital world, people use various platforms to access newspaper media content. NAA mediaXchange 2013, which runs April 14-17 in Orlando, Fla., focuses in part on newspapers' digital transformation. Sessions such as "The Strength and Future of Digital Subscriptions" and "Mobile: The Real Web 2.0" provide first-hand opportunities to learn about the best digital practices from industry experts. NAA mediaXchange also offers the chance to hear from presidential adviser Erskine Bowles, the featured speaker at a joint luncheon co-hosted by NAA and The Associated Press.
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Learn winning strategies for monetizing digital content

Paid content models are generating significant circulation revenue for organizations such as The New York Times Co. and Gannett Co. Inc., while alternative forms of monetizing content are succeeding for The Atlantic. Find out how these players are growing their digital businesses with reader-driven revenue, careful pricing and new digital products at "Pricing Strategies: Monetizing Content," a workshop presented by the American Press Institute with The Poynter Institute on May 14 in New York City.
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Advertising


Local media connect DTC marketers with consumers
Newspaper National Network
The healthcare revolution, with its emphasis on prevention, makes it even more incumbent on pharmaceutical marketers to connect with target consumers early and often. Utilizing a new geotargeting model, DTC marketers can improve media decisions and ignite consumer connections based on a unique mix of prescription, geographic and demographic information, all analyzed by disease state. Coupling these locally focused strategies with loyalty and rebate programs can further build long-lasting relationships with a brand's users.
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PRODUCT SHOWCASE
  Experience The Newspaper Manager in a Live Webinar on April 16, 2013!
This 30 minute demo will highlight our integrated software solution for newspaper publishers, including: Company Overview, Sales/CRM, Ad Order Entry, Production, Invoicing, and Reporting. Become familiar with our software and find out why almost 10,000 publications, websites and events are managed around the globe with Mirabel Technologies' suite of software solutions.

Date: Tuesday, April 16, 2013
Time: 1:00 PM – 1:30 PM EDT
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For more information, visit www.NewspaperManager.com or call Mike Cook at (402) 657-8559.
 


Shazam taps into small-screen potential with 'companion app' for TV
The Guardian
The technology brains behind Shazam are promising to wave a magic wand over our daily routines, revolutionizing the way that we use mobile devices to shop and consume information, and allowing us to order a jacket or pair of shoes worn by an onscreen personality with just one simple Shazam.
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Prolonged winter puts retail sales in deep freeze
CNBC
Abnormally cold weather curbs consumer demand for spring goods and apparel, but some companies, including drug chains and dollar stores, are benefiting from the spring's delay. "Right now, March is trending the coldest since 1996 in the U.S. It's also the snowiest March since 2002," said Evan Gold, senior vice president of client services at Planalytics, a company that analyzes how weather affects consumer demand.
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Brands favor social shares over likes
Adweek
Asking consumers to like an ad or post on Facebook — common practice among marketers for years — has, let's face it, become about as popular as Friendster. While Facebook has for some time now preached the gospel of shares to its advertisers, brands finally seem to be heeding the social giant's advice and ditching likes for shares in measuring their social media efforts.
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Study: National brands miss 86 percent of local feedback
StreetFight
National brands miss 86 percent of the local consumer feedback published through social networks, according to a new study by VenueLabs, which provides local analytics for large companies. The numbers reflect the marked growth in consumer interaction with national brands at a local level and the increasing opportunity for hyperlocal companies to build services to help enterprise access the opportunity.
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  PRODUCT SHOWCASES
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Competitors


Facebook tests 'remind me' button for mobile offers
Inside Facebook
The "remind me" button could be especially useful here since the prominence of mobile ads leads to a lot of clicks, but users might not be as likely to complete a purchase on their phones.
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Publishers talk tablet strategy at MPA Swipe 2.0
Adweek
Speakers from across the publishing and tech industries gathered to show off their latest tablet products and new ways of replacing dwindling print revenue with digital innovation. MPA president and CEO Mary Berner downplayed the continuing decline in newsstand sales as a reflection of retail trends while reminding attendees that magazines' audience continues to grow.
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Aereo legal victory means disruption for more than broadcasters
ReadWrite
Aereo, the controversial startup that provides subscribers with access to local TV programming on tablets and smartphones, will live to fight another day after a decision handed down from the U.S. Court of Appeals for the Second Circuit in New York, affirming an earlier ruling blocking an injunction on the service. Aereo uses tiny antennas to rebroadcast over-the-air channels to each of its subscribers' mobile devices, even recording broadcasts using DVR-like functionality.
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Why Facebook Home is potentially brilliant
TechCrunch
Don't worry too much about the Facebook Phone, as in whatever hardware might get announced at the event on April 4. It is, at best, a test bed. Facebook doesn't want an Android phone. They want all of the Android phones, including the ones already out there. And they can get a whole bunch of them, too.
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PRODUCT SHOWCASE
  Media Solutions to grow your business
GateHouse Media has created two online businesses to help media companies expand their digital services. adhance media, a private ad exchange that brings together media companies looking to maximize revenue from digital ad inventory, and Propel Marketing, an online marketing company providing digital solutions to small and medium sized businesses. MORE
 


Digital


Storify launches paid-for option for publishers
Journalism.co.uk
Storify has started to monetize by launching a VIP option for publishers. The paid-for VIP option offers several features, including real-time updates which the company says is "ideal for live-blogging major news and events."
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Five must-have Chrome extensions for journalists
10,000 Words
It's no secret that one of the keys to being a successful journalist these days is mastering the art of combing the Internet. A large portion of finding great stuff on the Internet relies on properly and efficiently utilizing clever tools that elevate online skills from "great" to "practically superhuman." Here are five free extensions that are popular for their great utility in any journalist's arsenal.
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  FEATURED COMPANIES
An obituary is forever, but it shouldn't take that long to place one
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Business Models


As ad rates sink, more websites explore ad-free business
Ad Age
Ad-free experiments are taking root faster among smaller publishers and blogs, for whom the economics of digital advertising can be particularly punishing. You wouldn't call it a sea change, but there is a lot of splashing in the waves.
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Texas Tribune expands its niche e-mail business with In the Flow
Neiman Journalism Lab
The Texas Tribune's new twice-a-month newsletter, In the Flow, takes a look at water issues and related topics like droughts and fracking. But the newsletter won't be delivered to subscribers' inboxes; e-mail alerts will direct readers to TexasTribune.org when new issues are available. It's e-mail as push notification rather than e-mail as delivery platform.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Learn winning strategies for monetizing digital content
NAA
Find out how major outlets are growing their digital businesses with reader-driven revenue, careful pricing and new digital products at "Pricing Strategies: Monetizing Content," a workshop presented by the American Press Institute with The Poynter Institute on May 14 in New York City.

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Ten newspapers doing it right in 2013
Editor & Publisher
This year's 10 newspapers that do it right are all prime examples of how newspapers can flex their marketing muscle to take back their place in the community, produce the high-quality products that readers demand, and update their sales tactics to accommodate the needs of modern advertisers.

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AP wins copyright case against news aggregator
NAA
A federal trial court in New York ruled that aggregator Meltwater News violated Associated Press copyrights in its online news stories. Meltwater News included excerpts of AP articles in news digests to its subscribers and refused to pay AP licensing fees.

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Smartphone app has reporters on board for shooting video
Nieman Journalism Lab
WorldStream, The Wall Street Journal's stream of brief videos built on Tout, is getting premium ad rates and substantial audience numbers.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    AP wins copyright case against news aggregator (NAA)
New NAA report looks at latest media audience data (NAA)
Report: Home prices growing as fast as before the housing collapse (Forbes)
Why beer marketers don't spend much on Joe Six-Pack anymore (Ad Age)
How the LA Times learned to love SEO (Digiday)

Don't be left behind. Click here to see what else you missed.


AJC launches sports/entertainment ticket platform
Online Media Daily
AJC Tickets is a ticket commerce site for local buyers and sellers of Atlanta-based live events. A widget on The Atlanta Journal-Constitution's sports and entertainment pages at Access Atlanta takes readers to a separate co-branded landing page where consumers can purchase tickets for local events, but also access tickets for events across the country from the TiqIQ site.
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