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April 08, 2015

 




NAA News


How The Arizona Republic Storytelling Nights Engage Readers
Residents across several Arizona communities meet for about two hours each month to listen to speakers ready to share personal stories during Arizona Storytellers Project nights. At times, audience members laugh or cry and the speaker steps off stage feeling as if he or she has connected with the crowd.
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How the McClatchy Customer Data Center Helps Advertisers
Through an innovative program, The McClatchy Company is transforming its advertising relationships into strategic partnerships. The McClatchy Customer Data Center, which launched in November, helps newspapers' advertisers with their marketing strategies.
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Statement on Legal Action Against Bogus Subscription Renewal Companies
The Newspaper Association of America and its members are pleased that five states have taken decisive action to protect consumers from unauthorized and misleading subscription renewal practices.
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SPONSORED CONTENT


Danielle Coffey Named Vice President of Public Policy
The Newspaper Association of America welcomed Danielle Coffey as the organization's vice president of public policy. Coffey will advocate on behalf of the industry on a wide range of issues, such as the need for strong copyright protection of original news media content and revisions to outdated regulations that have hindered investments in local journalism.
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Young Adults Feel Most Informed with Traditional Media
A survey, conducted by Elite Daily with help from a research group at the University of Florida College of Journalism and Communications, found that those who consume news using print newspapers and traditional media sites feel most informed.
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Reader's Choice Revenue Increases 25% YOY, Votes Double
Second Street
By incorporating digital revenue opportunities with their Reader’s Choice program, State Journal-Register in Springfield, IL, increased their revenue by 25% in just one year to over $125,000. Plus, since the community was able to vote in the ballot digitally, engagement doubled to over 200,000 votes.
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Promoted by Second Street


Caroline Little Steps Down as CEO of NAA
Newspaper Association of America President and CEO Caroline Little will step down from her position effective Aug. 31. Little was named president and CEO of the industry's largest trade organization in 2011 during a period of significant change for the newspaper media industry.
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Business Models


Newsonomics: A Coast-to-Coast Newspaper Shuffle is Taking Shape
NiemanLab
From coast to coast, the spring scent of newspaper transactions hangs in the air. The big one — Apollo Global Management's purchase of Digital First Media — is nearing completion. Meanwhile, sellers from New York City to southern California test the mettle (and wallets) of would-be buyers. Expect that the biggest transaction of titles in recent history will be announced by the end of April.
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Micropayments for News Articles are a Terrible, Horrible, No Good, Very Bad Idea
Medium.com
One of the ideas tossed around a terrified and desperate newsroom is charging readers per article, similar to micropayments found in free iOS or Android apps. Or when you login to iTunes and buy individual Taylor Swift songs for your workout playlist (I don't judge). When someone is resistant to the idea (like me), people like to point out that both David Carr and Walter Isaacson wrote extensively in favor of the "iTunes for news" business model.
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PRODUCT SHOWCASE
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Infographic: Women's Media Consumption Habits
Adweek
As a demographic, women — whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion — continue to grow in power and in appeal to marketers. For more than a year, starting with Dove's "Real Beauty" campaign, brands have flooded the airwaves with ads pushing pro-female messages, with some partnering with big media names like Glamour, Hearst and Cosmopolitan to tap into the empowerment trend.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Report: Local Newspapers Have Done a Terrible Job Building Local Digital Audiences
NiemanLab
The plight of the local American newspaper is well known at this point: Circulation is shrinking, print ad revenue is shrinking, and papers haven't been able to make up the difference digitally. But in a new paper released last week, Shorenstein Center fellow Matthew Hindman, an associate professor at George Washington University, says newspapers are far worse off digitally than most people think.
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Advertising


Why Viewability and Programmatic Often Don't Mix
Digiday
Publishers are wrapping their heads around the rise of viewability and programmatic at the same time, but they're finding that the two aren't easy to tackle simultaneously. Much of the disparity starts with the traditional approach to open exchanges, which publishers have used to sell their remnant, non-premium inventory. Their more viewable inventory, which appears on more premium real estate is, in contrast, reserved for direct deals, which publishers hold onto in the hopes of fetching higher rates.
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How Marketers Can Reach Mobile-Obsessed Multicultural Millennials
Ad Age
If marketers want to reach young Hispanics and African-Americans with their messages online, they had better think mobile first — because this audience certainly is. Yet, when consumers go mobile, their ethnicities become largely invisible to advertisers. Among Hispanic millennials, 42 percent access the internet only through their mobile devices, according to research from analytics firm ComScore.
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Competitors


Facebook Becoming Walmart for News
Kearney Hub
As reported in The New York Times, Facebook may start directly hosting the content of various news websites, starting with The New York Times, BuzzFeed and National Geographic. What this means for Internet users is that instead of seeing a summary of an article on Facebook, clicking, reading it on the publisher's website, then coming back to Facebook to discuss the article, you'll just read the whole thing right on Facebook.
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Twitter Officially Launches Its 'Retweet With Comment' Feature
Tech Crunch
Twitter just officially launched its "retweet with comment" feature, which it began testing last summer. "Retweet with comment" allows users to embed a tweet in their own tweets, which lets them get around Twitter's 140-character limit when they write their own commentary. The feature is now available on Twitter's site and iPhone app and will be available on its Android app soon.
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Medium Is Courting Writers and Advertisers. But Will the Dollars Follow?
Digiday
Medium was created by Twitter's founders, gets contributions from notables like Water Isaacson and Elon Musk, and has blogging tools writers love. But being a media darling only gets you so far. So in recent weeks, the 2-year-old blogging platform has taken steps to make the platform friendlier to short-form writers and pay some contributors. And in a signal it's getting serious about being a profitable business, it just poached Vox Media's advertising lead to be its head of partnerships.
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Digital


Times Plans to Make NYT Now Mobile App Free
Capital New York
The New York Times is expected to announce in the coming weeks that its NYT Now mobile app will become a free product with a number of changes to its functionality, while The Times' main news app will introduce a more vibrant look and feel, according to sources familiar with the plans. The Times is revving up its efforts to develop mobile readership and rethinking its second-generation paid-products after last year's initial push.
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The Problems with Responsive Design
Digiday
Responsive design has rapidly gone from being an esoteric buzzword to table stakes for publishers rolling out redesigns. But it also comes with its share of snags. In the last few years publisher's referral traffic has split between desktop and mobile. Responsive design emerged as an effective way to address the shift: By taking one design and scaling it to readers' screen size, publishers have been able to optimize their sites for mobile while not creating entirely new mobile sites from scratch.
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Tablet: Dead or Alive?
INMA
The fourth quarter of 2014 was the first with lower tablet sales since the market debut of the Apple iPad in Q2 2010, with 12 percent fewer sales and 67 million devices worldwide. In comparison to the booming smartphone and especially booming phablet market, it was a disaster. Apple tried to work against this downsize with a large advertising campaign, but it couldn't solve the problem.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How the McClatchy Customer Data Center Helps Advertisers (NAA)
Statement from NAA President and CEO Caroline Little on Attorneys General Action Against Bogus Subscription Renewal Companies (NAA)
Young Adults Feel Most Informed With Traditional Media (NAA)
Caroline Little Steps Down as CEO of NAA (NAA)
NAA Hires Danielle Coffey as Vice President of Public Policy (NAA)

Don't be left behind. Click here to see what else you missed.


Newspapers Hunt for New Readers on Instagram
American Journalism Review
Instagram launched in October 2010 with a flurry of interest and cash, so why did The New York Times wait until last month to start a general account? In short: exposure and connection. Like most news organizations, The Times constantly wrestles with which social platforms it should incorporate into its media strategy, and to what extent. Yet some networks demand attention by virtue of how many people are using them, and Instagram is one of those juggernauts.
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Inside The New York Times' Newsletter Strategy
Poynter
On Friday, The New York Times Magazine announced the launch of a new weekly newsletter which will appear in the inboxes of subscribers every Thursday. For those counting at home, The New York Times now has more than 30 newsletters in its portfolio, which spans topics including cooking, lifestyles and parenting. The Times has been expanding its roster of newsletters in recent months, said Dork Alahydoian, the paper's executive director of product.
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