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April 09, 2014

 




NAA News

Shield Bill doesn't license the media
In recently expressing his opposition to the media “shield bill” (Free Flow of Information Act, S. 987), Sen. Cornyn (R-TX) made an outrageous claim: “If there is one thing I can glean from the First Amendment, it is that government should not be in the business of licensing the news media.” Sen. Cornyn should know, since his home state of Texas has its own shield law, that the bill does not license journalists, nor does it raise First Amendment concerns.
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NAA Roundup: Gannett partnerships and World Press Freedom Day
NAA Roundup is a new, weekly blog post that features press releases and announcements from NAA members. In the first post, learn about three new Gannett advertising partnerships, a 30-day campaign from WAN-IFRA leading up to World Press Freedom Day in May, a journalism training program announced by E.W. Scripps Co. and Poynter, and The Oregonian dramatically changing the look of its print edition.
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Newspapers and baseball: Two great American institutions evolving
There are few aspects of American life that are the same today as they were 100 years ago. Two of them are newspapers and baseball. For the duration of baseball’s history, fans have turned to their local newspaper to keep tabs on their favorite teams and players. This has remained unchanged and continues today, as newspapers deliver special preview sections and deluge fans with coverage on a daily basis. But baseball and newspapers have more in common than merely being a part of everyday American life. For both institutions, the reports of their demise have been greatly exaggerated.
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Business Models


Can The Washington Post's national push help support local news?
Columbia Journalism Review
When The Washington Post announced in mid-March that it would provide free digital access to subscribers of a half-dozen local papers around the country, the consensus take was clear: After years of hesitation, the Post, under Jeff Bezos, was finally looking to “go national” in a big way. The project is indeed important for the Post. But if it pans out, it could be pretty significant for those local papers, too, by offering one way to put a high-quality local-national news bundle back together — though not everyone involved would describe the partnership in quite those terms.
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Chicago Sun-Times bitcoin paywall shows 25 cents is sweet spot
Coin Desk
The Chicago Sun-Times and BitWall have released new metrics regarding their Feb. 1 bitcoin paywall test, revealing that Sun-Times readers contributed more than 700 donations to the Taproot Foundation as part of the 24-hour trial. The introductory partnership found the ninth-largest U.S. newspaper teaming up with an emerging San Francisco startup as a way to explore its own monetization options.
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When data journalism meets hyperlocal — Oakland Local launches Police Beat
GigaOM
Most of the attention that gets paid to the growing field of “data journalism” gets focused on ambitious, national-level sites like Ezra Klein’s Vox or Nate Silver’s FiveThirtyEight — but data exists in all kinds of places, and can be used in different ways. One example of an interesting attempt to use public data to highlight an issue of social importance is Oakland Police Beat, a new project created by the non-profit news outlet Oakland Local in California.
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Advertising


Internet ad spend to reach $121 billion in 2013 — 23 percent of total ad spend
Tech Crunch
Global ad spend is on track to grow 5.5 percent this year to $537 billion, while Internet advertising will account for nearly one-quarter of that, at $121 billion, according to the latest forecasts out from ZenithOptimedia, a division of ad giant Publicis. Overall it’s a generally optimistic picture: the researchers say that this is the third revision of its 2014 figures that it has made, with this latest a 0.2 percentage point increase since December, “after recent signs of stronger growth from the Americas and Asia Pacific.”
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Native ads: Advertorial for the digital age
Columbia Journalism Review
The native-ad wars have flared up again, this time over Josh Marshall’s Talking Points Memo, the longtime standard bearer for serious, digital-first, for-profit news. TPM has signed up Phrma, the drug-industry lobby, to sponsor its Idealab Impact section, a deal that includes running Phrma-written pieces as native ads. There’s nothing inherently worse about an advertiser using a thousand words in story form to spread its message than there is with an ad that uses 30 words, an idealized photo, and a catchline to do the same.
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Opinion: Cosmo's sponsored cover is not a big deal
Ad Age
Cosmopolitan magazine is causing a bit of a stir with its upcoming May issue cover. No, it's not promoting a risque sex survey or planning to scoop Vogue with a Kimye cover of its own. Rather, the publication has the audacity to feature a pasted-on cover for its subscription copies, sponsored by L'Oreal Paris. The extra cover was produced by the edit staff and includes a tease about a L'Oreal contest alongside actual unpaid editorial cover lines. Traditionalists are asking, "Is this a blurring of the lines?"
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Competitors


TV-radio station deal dollar volume rises, cash flow slightly higher
MediaPost
Dollar volume for broadcast TV and radio station mergers and acquisitions climbed nearly 40 percent in the first quarter of 2014 versus the same time period the year before. SNL Kagan says broadcast TV and radio station deal-making totaled $3.65 billion versus $2.68 billion. Looking at TV alone, total volume was $3.33 billion versus $2.55 billion. The largest deal was the merger between Media General and Lin Media, valued at $2.6 billion.
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Facebook wants to turn 25 million small businesses into advertisers
Ad Age
After years of courting the nation's biggest advertisers, Facebook is going after the 99 percent. That figure represents the long tail of advertisers; the plumbers and dentists, restaurants and political candidates, app developers and direct-response advertisers. These small and mid-sized businesses don't have Facebook account reps and are left to figure out Facebook advertising for themselves.
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Vox takes melding of journalism and technology to a new level
The New York Times
Ask Ezra Klein what prompted him to leave a high-profile position at The Washington Post to start a new website, and the answer is a little wonkish, even for the founder of the newspaper’s Wonkblog, a mix of politics, economics and domestic policy that had become must reading in the Beltway. It was, in essence, about content management systems, Mr. Klein said.
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Digital


Newspaper executives say new online subscription models are paying off
The Associated Press via StarTribune
Executives at some of the nation's largest newspaper companies say they are more hopeful about their future after seeing readership grow for digital subscriptions. Speaking at the American Society of News Editors' annual convention, the newspaper executives said that increased use of their digital products is resulting in higher revenue. Patrick J. Talamantes, president and CEO at The McClatchy Co., said that his company was getting an additional $25 million in revenue this year from its new subscription models that charge for online content.
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Shield Bill doesn't license the media
NAA
In recently expressing his opposition to the media “shield bill” (Free Flow of Information Act, S. 987), Sen. Cornyn (R-TX) made an outrageous claim: “If there is one thing I can glean from the First Amendment, it is that government should not be in the business of licensing the news media.”

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Execs tout the benefits of native advertising for publishers and sponsors
NAA
Native advertising allows journalism organizations a new way to generate revenue, practice innovation and maybe even hire some freelancers. During NAA mediaXchange 2014, advertising experts and digital innovators discussed how newspapers can capitalize on the industry demand.

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Readers to decide future of print news products
NAA
Newspaper executives believe that the future of print media is out of their hands. Larry Kramer, publisher of USA Today, said he could not begin to predict what effects new technologies and consumer preferences may have on newspapers’ print products next.

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How some journalists are using anonymous secret-sharing apps
Nieman Journalism Lab
Gossip mongering in anonymous social networks isn’t the future of journalism, but it sure seems to be part of it. Journalism has long debated the merits of anonymous sourcing — witness the latest hubbub at The New York Times — but at least in those cases the reporter (and hopefully the editor) know the identity of the speaker. Apps like Whisper take the blind item to a whole new level of blindness.
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The popularity of Facebook's 'Paper' app has cratered in less than 2 months
Business Insider
Facebook launched a brand-new, dedicated news app called "Paper" on Feb. 3, but just two months later, popularity of the app has tanked. On launch day, it was the No. 1 social networking app, and the No. 1 app in the U.S. Itunes Store. Now, it's fallen to No. 76 in social and No. 965 in the US as of April 1, according to App Annie. The chart of its ranking shows a swift drop that began in March.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Readers to decide future of print news products (NAA)
Execs tout the benefits of native advertising for publishers and sponsors (NAA)
New York Times launches 2 new paywall products — and rolls out native ads (GigaOM)
Don't look now: The digital ad economy is heading for a correction (Ad Age)
Sorrell on native: Inevitable blurring of editorial and advertising (Digiday)

Don't be left behind. Click here to see what else you missed.
 


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