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Apr. 10, 2013

 


NAA News


Revenue


NAA releases first-ever comprehensive profile of industry revenue

Overall, total revenue for U.S. newspapers declined by 2 percent in 2012 from a year earlier, according to new data compiled by NAA. In total, the U.S. newspaper media industry took in $38.6 billion in 2012, compared with $39.5 billion in revenue in 2011, according to NAA's projections. The numbers reveal that while advertising revenue continues to decline — down 6 percent in 2012 — several other categories of newspaper media revenue are now growing. Circulation revenue grew 5 percent in 2012, while a host of new revenue sources not tied to conventional advertising and that barely existed a few years ago grew by 8 percent. These new revenue sources, which include such items as digital consulting for local business and e-commerce transactions, now account for close to 1 in 10 dollars coming into newspaper media companies. They are significant enough in scale that NAA has begun to collect detailed data about these revenue categories and track their trajectory year to year for the first time.
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Events


Complete coverage planned for NAA mediaXchange 2013

NAA mediaXchange 2013 is just around the corner. There are several ways to keep up with what's happening in Orlando. Starting April 15, visit NAA.org/mediaXchange for quick access to articles, key takeaways, video coverage, social media conversations, speaker presentations and more. Coverage will be posted within one day following the conclusion of each session.
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Discover strategies behind The Times' paid content model

Leaders at The New York Times talk about their success with converting digital readers into subscribers. Find out how they and others are growing their digital businesses by generating audience revenue, creating new products and determining pricing at "Pricing Strategies: Monetizing Content" on May 14 in New York City, presented by the American Press Institute with The Poynter Institute.
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Mobile site vs. mobile app: Which is better for your organization?

The Boston Globe and Digital First Media have emerged as leaders in creating content, branding and revenue for mobile, including strategies for the mobile Web, native application product planning and responsive website design. Learn how to assess mobile opportunities that fit your market and develop mobile revenue and sales channels at "Mobilizing Digital Products" on June 17 in Boston, presented by the American Press Institute with The Poynter Institute.
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Advertising


What J.C. Penney must do to fix itself
CNBC.com
For J.C. Penney, it's going to have to be a trip back to the future if it wants to woo the customers it alienated with its failed no sales, no discounts policy. Apparently, Americans love their coupons. A day after the struggling retailer ousted Ron Johnson, the architect of the policy, retail industry analysts said J.C. Penney's newly reappointed CEO Myron Ullman would need to revive discounts and promotions that its loyal customers knew and loved.
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Looking for similar articles? Search here, keyword J.C. PENNEY.


Coupon use still prevalent among American consumers
Progressive Grocer
Ninety-five percent of Americans use coupons when shopping, while 73 percent admit to using coupons at least a couple times per month, according to a recent survey. While 78 percent of respondents name the Sunday paper as the source for their coupons, 61 percent also use online sites for coupons and promotion codes.
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Flurry gets into real-time bidding with launch of ad exchange for mobile
TechCrunch
App analytics and advertising firm Flurry has announced the launch of Flurry Marketplace, its own RTB exchange for mobile applications, which allows advertisers to bid on available ad impressions in real time. This sort of programmatic buying, already popular on the Web, is just now coming into its own on mobile, and Flurry's entrance into this space is notable because of the size of the data set it can offer advertisers.
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Competitors


TV advertising still dominant, still growing
Mashable
Though the print and radio industries have both suffered from the rising popularity of online advertising, one industry remains immune: television. U.S. advertisers are expected to increase their spending on TV this year by nearly $2 billion to $66.35 billion.
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Why Google should rethink its approach to sponsored content
Forbes
Native advertising is changing the economics of digital journalism, offering publishers an alternative to the ever-more-devalued display ad. And Google doesn't want any part of it. But at a time when digital publishing experiments are happening at every point on the spectrum from pure editorial to pure commerce, there's something unsettling about the idea of a single massively powerful entity appointing itself the arbiter of what is and isn't news.
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PRODUCT SHOWCASE
 
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Does BuzzFeed know the secret?
New York Magazine
Jonah Peretti's viral-content machine purports to have solved the problems of both journalism and advertising at once, all with the help of a simple algorithm. Is it built to last or will it "collapse under the weight of its own contradictions?"
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Why Aereo has broadcasters rattled
Poynter
Aereo has stopped the television world on a dime. Or rather, a dime-sized antenna. Aereo customers pay a monthly or annual subscription fee, based in part on how much digital storage space they'd like. Then, they're assigned a tiny antenna — no cable box or any other equipment — that's kept with all other antennas at an offsite location maintained by the company. That antenna allows subscribers to watch live broadcast television on their computer, and they can also save content to watch later.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    NAA mediaXchange dives into digital; luncheon speaker announced (NAA)
Learn winning strategies for monetizing digital content (NAA)
Five must-have Chrome extensions for journalists (10,000 Words)
Local media connect DTC marketers with consumers (Newspaper National Network)
Why Facebook Home is potentially brilliant (TechCrunch)

Don't be left behind. Click here to see what else you missed.


Content, content everywhere in Facebook's ideal mobile world
All Things D
Apps are so last year. The future, according to Facebook, is people, photos, messages and sweet, sweet content. Facebook wants to blur the lines between individual applications and the way you interact with your device, interweaving different Facebook services — and, ultimately, Facebook content — throughout all parts of the Android phone.
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Digital


Are hashtags useful?
10,000 Words
From a journalistic standpoint, the hashtag isn't only an eyesore, it's remarkably lazy. The problem with hashtags lies in their relative ambiguity: There's no standard for hashtags and no long-running conversation. For example, an event like SXSW can have relevant commentary with any number of hashtags, including #SXSW, #SXSW2013, #SXSW13, #SXSWi and much more. Hashtags are even worse when the goal is engagement with readers, since it's rare that you'll get a guaranteed audience for any of it.
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The Economist to launch Chrome Web app
Journalism.co.uk
The Chrome app, which will be publicly released in May, is essentially a clone of The Economist's HTML5 app for the Blackberry Playbook and provides the content in an "immersive," finite magazine format rather than the potentially endless access available on the website.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Vine hits No. 1 in App Store
TechCrunch
It's a pretty impressive feat for any app that's not a game to hit this spot, and it's also impressive for Twitter to have another presence on the list, in addition to its own core app. Clearly the push from Twitter helped the cause.

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AP wins copyright case against news aggregator
NAA
A federal trial court in New York ruled that aggregator Meltwater News violated Associated Press copyrights in its online news stories. Meltwater News included excerpts of AP articles in news digests to its subscribers and refused to pay AP licensing fees.

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NAA mediaXchange dives into digital; luncheon speaker announced
NAA
NAA mediaXchange 2013, which runs April 14-17 in Orlando, Fla., focuses in part on newspapers' digital transformation. Sessions will provide first-hand opportunities to learn about the best digital practices from industry experts.

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Business Models


A Dutch online news platform wants you to subscribe to individual journalists
Nieman Journalism Lab
De Nieuwe Pers recently launched in the Netherlands as an online platform for freelance journalists. Users pay a fee for access to all content on its app or website. But what stands out is the possibility to subscribe to individual reporters, for another small fee. Think True/Slant, but with paywalls.
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Tribune partners with Hearst's LocalEdge
MediaPost
Through the partnership with LocalEdge, Tribune will offer small and medium-sized business owners services including website design and hosting for both desktop and mobile devices, online video, SEM and SEO, online reputation management, social media marketing and email and SMS text-messaging services. Clients can manage all these assets and track performance through an online dashboard.
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Why the commoditization of local information is an opportunity for journalism
Street Fight
It's no secret that there are now loads and loads of places you can go online and find out what is happening in your neighborhood or city. Some have seen this shift of local information — from something that was unique to newspapers to a commodity that is available from a variety of sources — as the end to local news. But it presents a great opportunity for journalists to do what they do best: Put information into context and tell us why it matters.
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SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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