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Apr. 11, 2012




NAA News


Revisit NAA mediaXchange 2012
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The conference may have concluded, but it lives on in our extensive coverage of the happenings in Washington, D.C. Visit our conference hub to see archived video presentations of "Innovation and Business Transformation," "Navigating the Changing News Ecosystem" and other general sessions, plus keynote addresses by President Barack Obama at the AP Annual Luncheon and Gov. Mitt Romney at the NAA/ASNE Annual Luncheon. You'll also find session recaps, speaker presentations, photos and more. Review the Twitter comments using the hashtag #NAAmXc. Continue the conversation by discussing conference highlights and insights in the NAA LinkedIn groups. And remember — it's not too soon to start making plans for next year's mediaXchange in Orlando. Mark your calendars for opening day: April 14, 2013.



NAA member rate offered for Content VIA Platforms
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Produced by the Software & Information Industry Association, the Content VIA Platforms conference focuses on how to distribute content across multiple platforms – Web, mobile, tablets, social media and aggregation channels. A special rate is available for NAA members to attend the event, which runs May 9-10 in San Francisco. Enter promo code VIANAA (for an individual registration) or VIACNAA (for the corporate registration package good for three executives). MORE

Inland seeks input for compensation survey
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Newspapers face a number of challenges. Business models are changing. Readership is shifting. Staffing limitations pose a particular threat to a newspaper's health. Providing compensation that fits the budget but still attracts, motivates and retains employees adds extra pressure to this delicate balancing act. Inland Press Association provides newspapers with a tool to make this task easier: the Newspaper Industry Compensation Survey. The deadline to participate is April 27. MORE

Advertising


Rolling the dice on the future of Sears
Fortune via CNNMoney    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sears Holdings is one of the top performers in the stock market this year, but that's not because its outlook is bright. What's the end game? More



Most retailers report better-than-expected gains
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Inspired by unseasonably warm weather, shoppers pushed retail sales for the month of March higher than expected with a 3.9 percent gain, according to data from research firm Retail Metrics. More

Double coupons going way of the dinosaur
TIME    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Yet another major supermarket chain has put an end to double coupons. The move comes amid a larger strategic war against "extreme couponing" being waged by grocery stores tired of giving away food and household staples for next to nothing to savvy shoppers who know how to work the system. More

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Pinterest could be key for retailers
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Pinterest is now the third most popular social networking site in the United States and could help foster "meaningful connections" between retailers and consumers. That's according to a lengthy new 2012 Digital Marketer report from Experian. More

Competitors


Seeing a future in tablets, magazines unveil digital newsstand
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After more than two years of preparation, a consortium of magazine publishers is releasing the full version of its digital newsstand, which gives readers the chance to purchase access to 32 magazines for a monthly flat rate. More

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Advertisers recycle print ads for tablets
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new report suggests magazine publishers will need to upgrade ad offerings in tablet editions to fully exploit the new platform. Established advertisers are migrating to tablets, serving as the test bed for initial ad experiments. More

Digital


Three hopeful signs for the industry's future
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you look past last year's numbers, good things are starting to happen in the industry, Newspaper Association of America President and CEO Caroline Little said, opening last week's mediaXchange in Washington, D.C. In this article, Rick Edmonds says there are at least three hopeful signs that he takes away from the conference. More

Amazon will review Kindle newspaper submission after all
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Days after it told one publisher it had indefinitely suspended the program to approve its Kindle newspaper edition submission, Amazon has suddenly relented. More



Newspapers aren't getting much out of Google+
ReadWriteWeb    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google's new focus on Google+ social signals and fresh content means news organizations have to learn to understand those factors. New data about the Google+ visibility of top U.S. newspapers reveals most of all that engagement on Google+ is still too low to send reliable social signals about a story to Google. More
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Business Models


Good biz model vital to pay success
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Executives from three early paid content adopters speaking at NAA mediaXchange stressed the importance of having a solid business model in place before transitioning to a pay model. More

The Boston Globe launches photos 'From the Archives'
10,000 Words    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Boston Globe has opened up its photo archives in a new online showcase featuring historic photographs from the paper's 140-year history. The collection, known as "From the Archives," will be updated every Thursday. Only print and digital subscribers can access the collection. More

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The Philadelphia Inquirer to roll out augmented reality
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Augmented reality platform Aurasma and The Philadelphia Inquirer have teamed up to produce an augmented reality-powered newspaper. Readers will be able to unlock enhanced editorial content such as animations, videos and audio that complements the print content by pointing an iOS or Android device loaded with a customized app. More

Why The Denver Post is putting more local news on A1
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Denver Post's editor Greg Moore recently penned an announcement on the front page of the print edition: "Every day except Sunday, the front page and the first part of Section A generally will be devoted to our metro report, what we call Denver & the West. ... The second part of the A section will be focused on national and world news." More



For newspapers, brands are key assets
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In an age of aggregators and increasing segmentation, brands are the most important asset a newspaper has, a panel of executives from Internet pureplays told newspaper executives at NAA mediaXchange. More


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PRESSTIME Update
For more information about NAA, please contact Marina Hendricks, marina.hendricks@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
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