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April 15, 2015

 




NAA News


Why Strengthening FOIA Is So Important
The House of Representatives and Senate are considering nearly identical bills to strengthen the Freedom of Information Act (FOIA). This legislation has received broad support across media organizations, including the Sunshine in Government Initiative, a coalition of which the Newspaper Association of America is a member.
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Five Answers with Clyde Bentley, MU3D Project
Clyde Bentley, associate professor at the University of Missouri School of Journalism, talks about the potential of 3-D for news media. As co-principal investigator for the MU3D research project, he works on its application to journalism.
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NAA Roundup: NYT and Women in the World Unveil Digital Platform
The New York Times and Women in the World launched NYTimes.com/WomenintheWorld. The mobile-friendly site features news, commentary, photos, videos and information about the Women in the World summit series.
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SPONSORED CONTENT


How Savannah Morning News' Coffee Club Creates Buzz
A newspaper in Georgia is brewing success with its Coffee Club. Through its Coffee Club promotion, the Savannah Morning News delivers coffee and newspapers to advertising customers and local companies.
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How the Arizona Republic Storytelling Nights Engage Readers
Residents across several Arizona communities meet for about two hours each month to listen to speakers ready to share personal stories during Arizona Storytellers Project nights. At times, audience members laugh or cry and the speaker steps off stage feeling as if he or she has connected with the crowd.
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Wisconsin State-Journal & Other Papers are Leveraging Quizzes to Drive Revenue & Engagement
Second Street
Media companies are finding personality and trivia quizzes are a unique solution to engage their audience, while meeting advertisers needs. For example a “How Cupid Are You?” quiz resulted in increased social following and customers for the six sponsors.
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Promoted by Second Street


How the McClatchy Customer Data Center Helps Advertisers
Through an innovative program, The McClatchy Company is transforming its advertising relationships into strategic partnerships. The McClatchy Customer Data Center, which launched in November, helps newspapers' advertisers with their marketing strategies.
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Business Models


Nonprofit Journalism: A Model That's Here to Stay — and Spread
PBS
Internationally, nonprofit journalism continues to gradually expand and grow. Direkt36 in Hungary launched earlier this year. A team of Brazilian journalists run Agência Pública in São Paulo. Sheila Coronel founded the Philippine Center for Investigative Journalism. There’s also the Romanian Centre for Investigative Journalism and the Bureau of Investigative Journalism in London. The list goes on.
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Facebook-Times Partnership Affirmed by Magazine Editor Jake Silverstein
Capital New York
The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform. "The Times and Facebook are moving closer to a firm deal, one person said," according to the triple-bylined report. The Times officially declined comment — to its own reporters — about the story.
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Reporters Covering the Digital Era Assess the News Business's Struggle to Transform
Riptide
"Justice League of America" was what they'd call themselves. In October of 1999 while covering a conference in Scottsdale, eight of America's top technology reporters — from Time, Newsweek, The Wall Street Journal, The New York Times, Wired — agreed on a plan that a pair of them hatched. They'd quit their jobs and using their collective smarts, contacts and connections they'd build the world's premier site covering the digitalization of people and products.
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Study Shows Journalism Burnout Affecting Women More Than Men
The University of Kansas
The field of journalism has changed greatly over the last decade, and those changes are taking a particularly hard toll on women working in newsrooms, new research from a University of Kansas professor shows. Female journalists are experiencing more job burnout and more intend to leave the field or are uncertain about their futures than their male counterparts, the study shows.
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Advertising


Brenner: As 'Rolling Stone' Debacle Shows, Journalism Schools' Mission Has Never Been More Important
The Dallas Morning News
My student's email arrived with an eye-catching subject line: lucky 7. It was shorthand for the seventh revision of a story she had written in an advanced journalism course. The class, at the University of Texas at Austin, is designed to immerse students in the realities of a professional newsroom. One of the most essential realities is this: A reporter's work benefits from careful editing, obsessive fact-checking and vigilance against blind spots or knowledge gaps.
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The Wall Street Journal's Native Approach: 'If It Looks Like a Puff Piece, Nobody's Going to Read It.'
Digiday
A lot of publishers are looking to native ads as the cure of all that ails them, from declining display ad rates to programmatic advertising to viewability. The Wall Street Journal takes a more pragmatic view. "I believe in native advertising, but I don't believe it's the answer to advertisers' problems, and it's not the answer to the publishing industry's problems," said Trevor Fellows, global head of ad sales for The Wall Street Journal parent Dow Jones.
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In Spite of a 'Boys' Club' Industry, Women Are Advancing in Ad Tech
Adweek
For five years, Annie Ta worked in corporate communications at Facebook — representing the company's burgeoning ad-technology business — before moving on to Pinterest in 2012 for a similar role. Being at the forefront of the social ads revolution, with such rare expertise, she seemed like a prime candidate to someday move into an executive marketing position with a brand or tech firm.
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Competitors


The Most Concerning Element of Facebook's Potential New Power
Columbia Journalism Review
"Facebook has more power in determining who can speak and who can be heard around the globe than any Supreme Court justice, any king or any president." Those prescient words came from law professor Jeffrey Rosen way back in 2010. Five years later, the Times is willingly handing its censorship keys over to that king of kings.
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Twitter is Pushing Celebrities and Publishers to Stop Using Meerkat
Tech Crunch
Twitter is doing whatever it can to help its live video streaming acquisition Periscope beat independent competitor Meerkat. Multiple sources tell TechCrunch that Twitter has been contacting celebrities who use Meerkat, trying to convince them Meerkat is dying and that they should use Periscope instead.
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Publishers' Newest Platform Darling: Kik
Digiday
Publishers have been wildly enthusiastic about Snapchat as they try to capitalize on messaging apps' popularity with young people. But now Kik is catching on with the recent addition of big-name publishers BuzzFeed, The Washington Post and NBC News. Kik's pitch is that it's unlike other messaging services in that users opt in to conversations with brands and publishers, and they can't push content to people unless the user has initiated a conversation with them (with the exception that publishers may send one general blast a week to their existing user base).
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Digital


The Trouble With Unpublishing the News
The Atlantic
Once upon a time, not very long ago, publishing was a massive, visceral operation. It required buckets of ink, reams of paper and mammoth machines that clanked and roared and churned. To stop the presses was a violent decision — also, a costly one. Publishing nowadays seems muted in comparison. All it takes to make a news article appear — or disappear — is the silent press of a button from a handheld smartphone.
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Publishers Rethink the Infinite Scroll
Digiday
The infinite scroll is a work in progress. The feature, which loads content continuously as readers scroll down the page, has gone from design curiosity to the go-to tactic for publishers looking to boost time on-site and ad impressions. But publishers are rethinking their approach to it. With its new article page redesign, for example, Forbes is moving away from presenting readers an endless list of posts.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How The Arizona Republic Storytelling Nights Engage Readers (NAA)
Report: Local Newspapers Have Done a Terrible Job Building Local Digital Audiences (NiemanLab)
Newsonomics: A Coast-to-Coast Newspaper Shuffle is Taking Shape (NiemanLab)
How the McClatchy Customer Data Center Helps Advertisers (NAA)
Young Adults Feel Most Informed with Traditional Media (NAA)

Don't be left behind. Click here to see what else you missed.


The New York Times' Long View on Wearables
WAN-IFRA
The Apple Watch has brought renewed buzz (and mixed reviews) to the wearables discussion, with news executives watching to see what publishers do with the device. The New York Times R&D lab's Executive Director Matt Boggie looks beyond the release of a single device to the future implications of small screen technology.
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What USA Today Sports Learned Covering the Final Four on Periscope and Snapchat
NiemanLab
There's no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. At USA Today Sports, where I work, two platforms we're trying to better understand and implement into our strategies are Snapchat and Periscope. The latter launched just two weeks ago, right before college basketball's Final Four.
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