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April 16, 2014

 




NAA News

Shifting metrics of newspaper success: An inside view
Anybody that works at a newspaper enjoys a local success story about capturing the excitement of a local sports team that wins it all. It’s about everybody pulling together and working to achieve measurable success covering the big story. It reminds us what being part of a newspaper is all about. Of course, nobody appreciates the satisfaction more than those with a circulation or audience title.
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Infographic: The Evolution of Newspaper Innovation
Did you know the average adult uses four different devices or technologies to access news in a given week? In today's media landscape, readers are changing the way they access and interact with newspaper media content. And newspapers continue to innovate and transform, reaching new audiences and discovering new revenue streams. See how in our latest inforgraphic.
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NAA Roundup: New Digital First Media editor, McClatchy sells Anchorage Daily News
David J. Butler has been named the new editor-in-chief of Digital First Media. Butler will oversee news and content operations at the company’s 75 daily newspapers as well as all weekly and digital newsgathering operations. Also, The McClatchy Company announced it will sell the Anchorage Daily News to Alaska Dispatch Publishing LLC for $34 million.
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PRODUCT SHOWCASE
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Revenue Streams and Audience Builders: Ideas that Work
Begin your journey to achieving your 2014 audience and revenue goals during this webinar on Thursday, April 24. This fast-paced hour long session will feature nearly 40 audience and revenue building ideas captured by Jerry Hill, senior vice president of circulation for Gannett Co., and Paul Felicissimo, vice president of circulation, community marketing for Gatehouse Media.
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The 2014 Pulitzer Prize winners announced
On Monday, the 2014 Pulitzer Prize winners were announced, with The Guardian U.S. and The Washington Post taking the honor for Public Service with its articles on Edward Snowden and the NSA. The Boston Globe was recognized with the Breaking News Reporting prize for its work covering the Boston Marathon bombing. Other winning newspapers include The New York Times, The Tampa Bay Times, The Charlotte Observer and The Detroit Free Press.
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Business Models


Why The Seattle Times lowered its paywall during the mudslide — but not completely
Poynter
The mudslide near Oso, Wash., on March 22 and its aftermath commanded national attention, but one local news organization was in position to own the story. That meant The Seattle Times had a decision to make: Was its tirelessly produced news about the disaster and the search for survivors so important that it merited a suspension of the website’s year-old paywall? Yes and no.
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The newsonomics of 50/50 and the unchaining of the US press
Nieman Journalism Lab
When asked whether he was buying the Star Tribune for business or altruistic reasons, Glen Taylor said a lot in a two-word answer: “50/50.” News observers have parsed and poked at every recent big buy over the last year. Is this the turnaround? Why are these billionaires buying? What do they see? What’s the reason? Life — even business — is sometimes a little more nuanced.
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SPONSORED CONTENT


Rieder: Launching a new paper in LA a bold move
USA Today
It is, as John Travolta says in Pulp Fiction, a bold statement. Coming into someone else's turf to launch a new newspaper was an audacious, not to say virtually impossible, ploy in the best of times, even back in the hard-to-believe-Harry days when newspapers were actually moneymaking machines. But today? A time when newspapers are struggling desperately to figure out how to make a go of it in the digital age; when all the cool kids are getting their news on smartphones?
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Mobile ad revenues growing faster than previously expected
Street Fight Mag
A new study from BIA/Kelsey finds that mobile advertising revenues may accelerate at a faster clip than previously thought. In its U.S. Local Media Forecast, the firm projects that mobile ad spending in the U.S. will rise from $7.22 billion in 2013 to $25.47 billion in 2017, a 20 percent increase from what the company projected last year. Meanwhile, the share of mobile ad spending spent on locally-targeted ads continues to grow as well — albeit at slightly slower rate than previously expected.
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Advertising


Native is the new black: Fashion editors are producing branded content
Ad Age
The line between ad-sales and editorial at some fashion websites is getting about as thin as the sheer tops they're showing for spring. Digital natives including Refinery29 and PureWow and magazine sites like Harper's Bazaar and Elle are enlisting their editors to produce content on behalf of advertisers. In some cases, editors even model the advertiser's products.
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North Jersey Media Group engaging 'millennials'
Newspapers & Technology
North Jersey Media Group reported that more than 107,000, or 40 percent of adults in the 18- to 34-year-old age group in Bergen and Passaic counties read The Record, its flagship daily newspaper, at least once a week. “Millennials” also generate more than 788,000 monthly page views on NorthJersey.com and Bergen.com across mobile and desktop platforms, the publisher said.
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PRODUCT SHOWCASE
  Running a Reader's Choice Program?

Learn how to expand digital revenue opportunities with your metro reader's choice, plus create year-round niche ballot programs, such as “Best of Holiday Shopping” and “Prep Football Fans' Choice Awards". Download this playbook to learn more.
 


Competitors


Upfronts 2014: CNN introduces new interactive product
Broadcasting & Cable
CNN recently introduced CNNx, a live news service that lets viewers choose stories and other content in real time. Alongside CNN’s live television feed, CNNx offers viewers a rundown of stories that show up down the right side of the screen and a menu of digital features, including photo galleries, at the bottom of the screen. The service will be available immediately on iPads and on TV sets through some distributors set-top boxes later this year, CNN Digital senior VP and general manager K.C. Estenson said.
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Social-savvy brands favor Facebook, Twitter
MediaPost
While the real value of brands' various social networks remains a mystery, it's still fun (maddening?) to compare top performers in terms of followers, engagement, and activity. On average, the 20 most social-savvy brands had about 14.5 million Facebook fans in March, along with 1.9 million Twitter followers, and north of half a million YouTube subscribers.
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MSNBC airing 15-second daily news video
Adweek
Now you have no excuse to not have time for the news. MSNBC announced it will be airing 15-second pieces produced by NowThis News as part of a series called 15 Seconds to Truth. “MSNBC viewers want honest and informed perspectives that explore the often overlooked angles of important stories,” Phil Griffin, president of MSNBC, said in a statement. “With this new series, we aim to continue delivering that unique vantage point in a visually gripping way, on-air and on mobile and social platforms.”
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Digital


'Just make something great,' Boston Globe told journalists about marathon documentary
Poynter
Every time Boston Globe arts reporter Geoff Edgers worried about the cost of “5 Runners,” a documentary he and his colleague Darren Durlach made for the paper, Globe Editor Brian McGrory told him not to stress. He “just said go for it,” Edgers said in a phone call. “He always delivered the directive, Don’t worry about that, just make something great.”
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Shifting metrics of newspaper success: An inside view
NAA
Anybody that works at a newspaper enjoys a local success story about capturing the excitement of a local sports team that wins it all. It’s about everybody pulling together and working to achieve measurable success covering the big story. It reminds us what being part of a newspaper is all about.

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Newspaper executives say new online subscription models are paying off
The Associated Press via StarTribune
Executives at some of the nation's largest newspaper companies say they are more hopeful about their future after seeing readership grow for digital subscriptions. Speaking at the American Society of News Editors' annual convention, the newspaper executives said that increased use of their digital products is resulting in higher revenue.

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Shield Bill doesn't license the media
NAA
In recently expressing his opposition to the media “shield bill” (Free Flow of Information Act, S. 987), Sen. Cornyn (R-TX) made an outrageous claim: “If there is one thing I can glean from the First Amendment, it is that government should not be in the business of licensing the news media.”

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Small digital news sites: Young, lean and local
Pew Research Center
Although Huffington Post, BuzzFeed and Ezra Klein’s new Vox.com generate considerable attention as representatives of the digital media future, they are in fact, not typical representatives of the native digital news landscape. A new Pew Research Center State of the News Media analysis finds that the growing digital news world is largely comprised of hundreds of smaller sites, often local in scope, that are working to fill gaps left by legacy reporting cuts.
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Twitter buys Grip, broadens data, content base
MediaPost
As part of a broader effort to surface more relevant content and insights for users, advertisers and data addicts, Twitter has agreed to buy social data provider Grip. “Together, we plan to offer more sophisticated data sets,” Jana Messerschmidt, vice president of global business development & platform at Twitter, said in a recent blog post. Among other industries, Twitter has become a reliable consumer research tool for agencies and brands. Just this month, the microblogging giant entered into a five-year research partnership with WPP’s Kantar.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Shield Bill doesn't license the media (NAA)
Newspaper executives say new online subscription models are paying off (The Associated Press via StarTribune)
NAA Roundup: Gannett partnerships and World Press Freedom Day (NAA)
Newspapers and baseball: Two great American institutions evolving (NAA)
Facebook wants to turn 25 million small businesses into advertisers (Ad Age)
(Coin Desk)

Don't be left behind. Click here to see what else you missed.
 


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NAA Updates

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