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Apr. 17, 2013

 


NAA News


Events


NAA mediaXchange 2013 wrapping up in Orlando

NAA mediaXchange kicked off Sunday and ends today at the Hilton Bonnet Creek in Orlando, Fla. Visit our conference hub at www.naa.org/mediaXchange to see archived video presentations, session recaps, speaker presentations, photos and more. Review the latest Twitter comments and join the conversation using conference hashtag #NAAmXc.
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Looking for new ways to monetize content?

Approximately 450 U.S. newspapers are converting digital readers into subscribers, including a majority of the country's largest publishers. Discover how three different companies — The New York Times Co., Gannett Co. Inc. and The Atlantic — are growing digital business with paid content models and targeted products at "Pricing Strategies: Monetizing Content" on May 14 in New York City, presented by the American Press Institute with The Poynter Institute.
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Do you have a mobile strategy?

With smartphone ownership surpassing 50 percent penetration and tablets rapidly gaining popularity, according to market research, mobile is the biggest growth sector in publishing. Yet revenue opportunities are largely untapped. Learn how the biggest innovators in local publishing are moving, how to fit their lessons to your market and how to develop mobile revenue and sales channels at "Mobilizing Digital Products" on June 17 in Boston, presented by the American Press Institute with The Poynter Institute.
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Journalism


Front pages and stories behind the stories highlight tragedy in Boston
Poynter
Boston Globe photographer John Tlumacki took the instantly iconic shot of Boston police officers reacting to the explosion as a runner lies stunned on the ground. "I stayed with it," he told Time. "I had my computer set up to transmit with a wireless card. The police weren't necessarily trying to get me out of the area — they were saying there could be another explosion. And that's what really got to me. They started yellow-taping the area. They didn't know what was going to happen."
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Why we need a better conversation about the future of journalism education
Poynter
In his latest column, Tom Rosenstiel of the American Press Institute writes: "Two New York writers exchanged misfire recently about journalism education, and almost all of it was misdirected. Then the conversation they started died with damning faint praise. We should have that conversation, only a better one."
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Advertising


As J.C. Penney learned, sometimes we want prices to fool us
The New York Times
When the board of J.C. Penney ousted its chief executive, Ron Johnson, you might say it was, in some small way, because he didn't understand Tracie Fobes. When, a little over a year ago, J.C. Penney stopped promoting sales and offering coupons and instead made a big deal about its "everyday" low prices, Fobes stopped shopping there. It wasn't that she thought the prices were bad, she said. She just wasn't having any fun.
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Wanderful launching big-deal initiative to protect, expand newspapers' insert business
Poynter
With years of development and a $22 million startup investment, the newspaper industry will roll out a new tool aimed at "fun, local discovery shopping" on 327 sites. The timing coincides with the Newspaper Association of America's annual mediaXchange conference in Orlando, Fla. It is a big-deal initiative in trying to protect and expand newspapers' lucrative preprint/insert business — variously estimated at $4 billion to $5 billion a year — in the dawning mobile era.
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J.C. Penney wins ruling in dispute with Macy's
The New York Times
With Ron Johnson out, Martha Stewart is in at J.C. Penney, at least for the moment. In a contract dispute brought by Macy's against Penney's and Stewart's company, a judge ruled that Penney's could temporarily sell housewares designed by the home diva and avoid a potential loss estimated at $100 million.
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Competitors


Facebook seeks 7-figure price tag for summer debut of video ads
Ad Age
Facebook is hoping that its hotly anticipated video-ad units can be a more-than-$4-million daily business out of the gate — if its asking price is met. The social network still hasn't finalized the format of the video ads, but it's been shopping the product around to agencies, looking to lock down commitments for the first available slots in June or July, according to three executives briefed on the product.
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Dish Network attempts $25.5 billion Sprint merger
The Verge
Although cellular networking is new to Dish, the company has been making moves to get involved in the field. After expressing an interest in partnering with T-Mobile last year, it battled with Sprint for control of Clearwire in January by placing a rival takeover bid in for the carrier. As well as making moves to buy out Clearwire, Dish also gained FCC approval to build its own LTE network.
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More cracks undermine the TV bundling foundation
The New York Times
For the longest time in the media business, the concept of the bundle has been foundational. Ads go with editorial content in print, commercials go with programming on television and the channels you desire are paired with ones you did not in your cable package. Television has thrived on this kind of systematic stacking, but though bundles may be a handy way of protecting things, they also tend to obscure the weaknesses within. Those flaws are becoming more apparent as the practice of bundling comes under attack.
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Gawker media staff told to keep headlines under 70 characters
Gawker
We may not like this tyranny of the search and social algorithms. It might seem like an oppressive constraint: geeks from outside the company giving editorial orders. But search and social media are the two main sources of new visitors to our sites. That's an inescapable reality. A majority of our headlines are already below the 70-character limit. Many others could do with a bit of tightening. And it still leaves plenty of room for personality and creativity.
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CNN reboots to grab non-news ad dollars
Ad Age
It looks like CNN is gunning for ad dollars that typically go to networks like Nat Geo and Travel Channel, as the founder of 24-hour cable news broadens beyond its programming base. New President Jeff Zucker has been trying to remake CNN into a network that's essential every day rather than watched only during big news events.
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With Pulse, LinkedIn is becoming the newspaper of the future
ReadWrite
LinkedIn is sending a clear message with its acquisition of news reader Pulse: It's a media company, and it's not ashamed of that. LinkedIn is paying $90 million, mostly in stock, to buy the company, which has 30 million users and serves up material from 750 publishers. Where does that fit with LinkedIn? Increasingly, LinkedIn wants to broaden how users think of it beyond job-hunting.
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Looking for similar articles? Search here, keyword LINKEDIN.


Digital


Flipboard adds 3 million users since launch of personalized magazines
TechCrunch
The startup introduced a way for its users to something else besides search, discover, read and share to social networks — it essentially turned its entire audience into magazine editors. With a "flip it" option now accompanying every story from Flipboard's collection of content from publishers around the world, anyone is able to now create personalized, topical magazines which other readers can subscribe to directly in the iOS or Android application.
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Most Google Reader users check it 'many' times a day
paidContent
As Digg prepares to launch its own alternative to Google Reader — which is set to shut down on July 1 — the site surveyed about 17,000 Google Reader users to find out how they use the RSS service. Digg has gotten 8,000 responses so far, and the company posted some results on its blog. One stat that sticks out is that 80 percent of respondents check Google Reader "many times a day," and 40 percent subscribe to over 100 feeds. "This is a product for power users," Digg concludes.
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How the Rashomon Project aims to combat ambiguity in video
Journalism.co.uk
The subjectivity of recollection, known as the Rashomon effect, has always been a legal and journalistic bump in the road in terms of getting to the truth, but a team of students and researchers at the CITRIS Data and Democracy Initiative at UC Berkeley is seeking to change that.

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NAA mediaXchange dives into digital; luncheon speaker announced
NAA
NAA mediaXchange 2013, which runs April 14-17 in Orlando, Fla., focuses in part on newspapers' digital transformation. Sessions will provide first-hand opportunities to learn about the best digital practices from industry experts.

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NAA releases first-ever comprehensive profile of industry revenue
NAA
Overall, total revenue for U.S. newspapers declined by 2 percent in 2012 from a year earlier, according to new data compiled by NAA. In total, the U.S. newspaper media industry took in $38.6 billion in 2012, compared with $39.5 billion in revenue in 2011.

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Business Models


Papers must be ready for new rev sources
NetNewsCheck
Newspapers need to ready their internal culture to make the shift from print to digital as part of the effort of finding new revenue sources, according to Deseret Digital's Clark Gilbert and The Dallas Morning News' Grant Moise, speaking at NAA's mediaXchange conference. "The nature of the transformation is fundamentally different around the business model for Web versus the business model for print," Gilbert said.
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A look at how Gannett's digital strategies are paying off
Editor & Publisher
The News Journal was one of the first properties to initiate Gannett's all-access business model, launching its paywall in February 2012. After facing some initial blowback from a vocal minority angered about having to pay for the news online, the News Journal has seen tremendous growth in circulation revenue with a minimal decline in overall page views. It has also signed up more than 2,000 digital-only subscribers with little to no marketing.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    NAA releases first-ever comprehensive profile of industry revenue (NAA)
What J.C. Penney must do to fix itself (CNBC.com)
Coupon use still prevalent among American consumers (Progressive Grocer)
Discover strategies behind The Times' paid content model (NAA)
Mobile site vs. mobile app: Which is better for your organization? (NAA)

Don't be left behind. Click here to see what else you missed.


Great long-form journalism, just clicks away
NPR
VideoBriefPeople typically sort long-form journalism into two categories — there's investigative or watchdog reporting, and then there's the kind we're talking about today: richly textured nonfiction narratives that delve deeply into the human experience and may have nothing to do with that day's headlines. Such stories are starting to crop up in new and sometimes surprising places.
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From print to broadcast: how local news transitions to digital
10,000 Words
Phillyburbs.com, a Calkins Media Group website based in suburban Philadelphia, has been transitioning its print papers online for the past decade and it's starting to get serious about video content. The Bucks County Courier Times recently launched The Courier Times Update, a 10-minute news broadcast that goes live on their website every day. Rachel Canelli, the host of the update, has transitioned from a strictly print reporter to the Courier's go-to video reporter over the past few years.
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The complete list of Pulitzer Prizes 2013 winners
Poynter
Columbia University named its 2013 Pulitzer Prize winners. Poynter is providing updates, links to the work honored and stories about the winners.
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