This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.

  Mobile version   RSS   Subscribe   Unsubscribe NAA Vendor Links:     
Apr. 18, 2012




NAA News


Videos, presentations and more available for NAA mediaXchange
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you weren't able to attend NAA mediaXchange, or if you were there and just want to review a session or learn more about one you missed, visit our conference hub. There, you'll find session recaps, speaker presentations, photos and archived video presentations of "Innovation and Business Transformation," "Navigating the Changing News Ecosystem" and other general sessions. Keynote addresses by President Barack Obama at the AP Annual Luncheon and Gov. Mitt Romney at the NAA/ASNE Annual Luncheon also are archived. Review the Twitter comments using the hashtag #NAAmXc. Continue the conversation by discussing conference highlights and insights in the NAA LinkedIn groups. And mark your calendars for April 14, 2013, opening day for next year’s conference in Orlando.



Ad Council presents Silver Bell Award at NAA mediaXchange
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
From supporting the nation's efforts in World War II to providing important consumer information on the foreclosure crisis, the Ad Council has partnered with newspapers in serving local communities for seven decades. Since the mid-1980s alone, newspapers have donated more than a half-billion dollars in support of Ad Council public service announcements. Peggy Conlon, Ad Council president and CEO, announced at NAA mediaXchange 2012 that The Sanford (N.C.) Herald is this year’s recipient of the Silver Bell Award, given to media outlets that have exemplified bold leadership and support for public service advertising. The Herald donated more than 90 placements for Ad Council PSAs last year. Print, digital and social media options are available for newspapers interested in partnering with the Ad Council on public service campaigns. MORE

NAA member rate offered for Content VIA Platforms
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
Produced by the Software & Information Industry Association, the Content VIA Platforms conference focuses on how to distribute content across multiple platforms — Web, mobile, tablets, social media and aggregation channels. A special rate is available for NAA members to attend the event, which runs May 9-10 in San Francisco. Enter promo code VIANAA (for an individual registration) or VIACNAA (for the corporate registration package good for three executives). MORE

Advertising


Moms will get the glory in P&G's campaign
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Procter & Gamble's biggest ever ad campaign, called "Thank You, Mom," focuses on thanking mothers of Olympians and would-be Olympians around the world. The campaign includes digital media, print and television ads and a mobile application. More



Economic outlook brightens as retail sales rise
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Americans bought more electronics, started home improvement projects and updated their wardrobes last month, inspired by warmer weather and a healthier job market. U.S. retail sales rose 0.8 percent in March, the Commerce Department said. More

Generate NEW revenue sooner!

Tailored training. Energize veterans and monetize newbies faster! NRS Media’s world class training is the right choice. Contact Jerry Donovan at 303-522-6370. www.nrsmedia.com


Macy's CEO sees stores borrowing ideas from online
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Imagine a kiosk inside a Macy's store that pulls up customer reviews and lets shoppers pay on the spot. This is just one of the ideas inspired by how consumers shop online that Macy's is either developing or planning to roll out in the coming year. More

Competitors


Auto, drug, food ads to blame for magazines' low Q1
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Magazine ad pages fell 8.2 percent in the first quarter year-over-year, according to new figures from the Publishers Information Bureau. Food, drug and auto advertisers are to blame for magazines' lackluster start to the year. Whether the second quarter is going any better in those categories depends on the magazine. More

Pandora courts local advertisers by offering well-defined listeners
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Pandora's pitch to advertisers is that its technology can cater to consumers with far greater precision than radio — it can pinpoint listeners by age and sex, ZIP code or even musical taste — and that as it grows, Pandora will effectively be the top station in many cities. More

An obituary is forever,
but it shouldn't take that long to place one

Exclusively for newspapers and funeral directors, Memoriams streamlines the process of placing obituaries Contact sales@adpay.com to get signed up for FREE


CBS 'green' marketing program to expand
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The CBS Corporation is expanding a marketing program that promotes environmental causes to include issues like healthier eating and education. EcoMedia donates a portion of money that is spent by marketers on ads in local and national CBS media outlets. EcoMedia works with more than 30 nonprofit organizations and associations to identify projects in local communities to receive donations. More

Digital


Study: Newspapers dominate local Web
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspaper sites made up 16 of the top 25 slots in The Media Audit's ranking of top local online media properties, but television sites are gaining strength taking three of the top five spots — including the top two sites overall. More

Pew: 72 percent of adults are local news enthusiasts
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social media connectivity and the digitization of news have not squashed American fervor for local news, a Pew study says. Nearly three quarters of adults are consistently plugged into local news — so much so that 32 percent of survey participants say the loss of local outlets would majorly impact their lives. More



A big bet on social media pays off for city, paper
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Reno, Nev., is trying to recreate itself as a high-tech hub and local media players are helping the cause by doubling down on Twitter and Facebook in their efforts to draw more visitors and win big in the play for digital revenue. The strategy has already helped the Reno Gazette-Journal bring more readers to its breaking news coverage. More

Microsoft announces new cloud-based service for media companies
The Seattle Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Microsoft has announced Windows Azure Media Services, its new cloud-based set of services intended to help media companies create, manage and deliver digital content to consumers. More
The Media Audit
The most comprehensive media audience measurement and consumer intelligence in today’s changing marketplace. Measuring 80+ U.S. cities. Let The Media Audit’s Combo Builder and Ad Campaign Planner tools show you and your advertisers how adding your newspaper or your website to an existing ad campaign can extend reach for any multi-media advertising campaign. Visit www.themediaaudit.com for more information or contact us at 800.324.9921.
Introducing:
Photos Unlimited
Unlimited users + Unlimited downloads=Unlimited creativity. Photos Unlimited can help you sell more with photography of the latest trends and most popular categories. Our intro offer gives you Photos Unlimited for only $125 for Weeklies, or $250 for Dailies & Agencies. Offer expires 4/30/12. Contact a rep for details: create@creativeoutlet.com.
Reputation Management Platforms by VendAsta
VendAsta builds white label reputation management platforms to help businesses prosper in an increasingly digital world. Reputation Management is a critical component of any digital bundle and VendAsta provides you the industry leading solution.

Visit us in Booth 608 at the NAA mediaXchange or check out www.vendasta.com for more info.



Google+ gets facelift
CNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The revamp adds a navigation bar and new ways to connect and hang out with the folks in your circles. A new Explore page tries to reveal interesting and trending content. A new profile page offers larger photos. More

Reduce your ink costs!
OnColor ECO Ink optimization software performs an intelligent GCR operation to transform "CMY" components to "K", reducing ink consumption while maintaining the highest possible print quality.
MORE


Community paper's older readers flock to digital
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While many publishers are trying to cater their online presence to a younger demographic, The Times Record in Brunswick, Maine, saw its number of digital subscribers increase with readers over the age of 50 when it implemented a paywall on its website — timesrecord.com. More

Business Models


McClatchy offers e-papers on Kobo
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Seeking to expand its digital distribution platform, McClatchy Co. is making all its daily newspapers available in digital format via Kobo. To promote the new offerings, Kobo customers can sign up for a two-week free trial of any of the newspapers. More

The newsonomics of small things
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The days when publishers could rely on two big revenue streams — advertising and circulation — are over, and they're not coming back. It's time to search for smaller golden eggs, writes news industry analyst Ken Doctor, author of "Newsonomics: Twelve New Trends That Will Shape the News You Get." More



Newspapers embrace the future
American Journalism Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Visits to 50 newspapers in 50 states find an evolving industry launching new initiatives in an effort to survive and thrive in the digital era. More


Sell Smarter™ With AdMall PRO


Answer two questions and get a complete presentation, including integrated market research and consumer spending.
MORE

PRESSTIME Update
For more information about NAA, please contact Marina Hendricks, marina.hendricks@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
This edition of PRESSTIME Update was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- NAA Members Only
Recent issues
April 18, 2012
April, 11, 2012
April 4, 2012
March 28, 2012



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063