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April 21, 2010
 


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NAA News
NAA's mediaXchange hub offers a look back at Orlando
NAA's 2010 mediaXchange conference has ended, but the show's lessons live on through a full array of coverage available on NAA's Web site. The conference archives feature video of our keynote speakers, including digital media strategist Rishad Tobbacowala, Facebook's Grady Burnett and Kodak's Jeff Hayzlett, while the mediaXchange photo gallery provides snapshot views of happenings in Orlando. Recaps of breakout sessions in the mediaXchange blog focus on digital innovation, social media, driving revenue, paid content, mobile marketing, how to catch the attention of young readers and much more. Members also can access speaker presentations — these and other features are available at www.naa.org/mediaXchange.


Events

May 7: Save the date for the Virtual Young Reader Conference
The NAA Foundation's Virtual Young Reader Conference gives Newspaper In Education professionals, youth content editors and others with an interest in youth media initiatives the information and resources they need to strengthen and expand their programs. All sessions are offered in webinar format, enabling attendees to participate from the comfort of their own desks. Registration is free and opening soon – check here for details on how to sign up, conference sessions, and more.




Advertising


Retail roundup
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The 7-Eleven "Gamers Factory" in the chain's 3,000 U.S. stores now offers pre-owned games, all under $20, for both handheld and console systems. … Belk Inc. is the latest to jump on the Facebook and Twitter bandwagon, with a fan page on the former and a feed on the latter designed to help the retailer connect with both customers and employees. … Who is Iron Man? Burger King, Dr Pepper, Audi, Hershey's and Symantec are among the companies vying to help answer that question through marketing tie-ins to the summer release of "Iron Man 2." … An online banking ad program masterminded by Cardlytics has attracted the likes of McDonald's, Macy's and Staples.Bob Evans is cooking up a test of the take-home market with a "Taste of the Farm" section in one of its Ohio restaurants, where customers can pick up mixes, jams, side dishes and other products. … Best Buy, which launched sales of electric bikes and scooters in Oregon last year, hopes to grow that effort in 2010 to 40 stores — and electric cars may not be far behind.


The biggest retailers you've never heard of
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail
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How do you rake in billions without being Macy's, Best Buy or Staples (let alone Target or Home Depot)? Try getting in on the rest-stop space along America's highways. Or building out a supermarket chain that's big enough to dominate a small region, while not worrying about a large-scale, toe-to-toe match with Wal-Mart or Kroger. The list of largest retailers in America includes plenty of chains that aren't household names, at least not everywhere. More

Ad execs plan to spend more on upfront, especially cable
MediaBuyerPlanner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ad executives are saying that they plan to commit at least half of their 2010-11 TV ad budgets during the upfront this year. They are also saying that they plan to increase their total upfront spending, according to a survey of more than 200 TV media-buying decision-makers conducted by Advertiser Perceptions, MediaPost reports. More

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United States, Europe are just baggage in the world economy
BNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Everything you want to know about the future of advertising is neatly summed up in a chart from Havas, the French ad-agency holding company that owns Euro RSCG and services clients such as Heineken and Panasonic, among others. It shows that all the company's growth in first-quarter 2010 came from Asia and Latin America, with the United States and Europe still mired in recession. More

Forecasting December's demand when today's is hazy
CNBC Consumer Nation    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you think it's tough to get a read on how consumers are feeling now, think about what it's like for retailers who are trying to forecast how generous their customers will be at Christmastime. That's the problem retail buyers are confronted with right now as they begin to order their inventory for the fall and winter season. More

Digital


Getting what you pay for on the mobile Internet
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When TeliaSonera, the Nordic telecommunications operator, switched on the world's fastest wireless network last December, customers quickly ratcheted up their consumption of mobile data tenfold. Besides reaffirming the soundness of the operator's investment in the new technology, called Long Term Evolution, or L.T.E., the data smorgasbord confirmed another truism: The days of flat-rate mobile data rates are probably drawing to a close. More

E-ink newspaper concept takes e-reading to another level
Mobile Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The whole e-book situation really started to get serious when the Amazon Kindle was released. It got kicked up a notch with the Apple iPad, but what about newspapers? You can read them on your iPad or Kindle, but neither format is quite the same as what the Page concept is trying to accomplish. Rather than use solid displays like other smartbooks, the Page makes use of flexible and foldable e-paper technology. More

Does your business need its own app?
The Miami Herald    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apps, or custom software applications, are everywhere these days. You can download them on your cell phone, computer, iPod or iPad. Whether you're looking for directions to a neighborhood restaurant or balancing your checkbook, there's an app to make it easier for you to do it. More



Competitors


Rolling Stone puts paywall on website
MediaWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail
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The fortnightly publication is placing a paywall around content on its site, becoming one of the first major magazine titles to do so. The magazine's home page will be free to users for the most part, but in order to access the full content of the latest issue of the title and the magazine's archive, users will be charged $3.95 for a month's pass. A year's subscription costs $29.99. More

AdAge.com's paywall shifting to metered model
paidContent.org    Share    Share on FacebookTwitterShare on LinkedinE-mail
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AdAge.com is expected to significantly limit free access to articles on its website when it institutes a metered paywall. Nonsubscribers will be able to access up to three stories in a given 24-hour period, according to a tweet by AdAge staffer Michael Learmonth. That’s a change from the previous policy, which allowed free access to most articles on the site for a period of seven days after being posted. After that, items then went into the archives, which were available only to subscribers. More

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Business Models


Hearst nears deal to buy iCrossing
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail
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Hearst Corp. is closer to buying digital marketing company iCrossing for about $375 million, the Wall Street Journal said, citing people familiar with the matter. The iCrossing deal would help Hearst to augment its Web presence and win more advertisement dollars from the Internet, the Journal said. More
 


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