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April 22, 2015

 




NAA News


Knight Stivender, of 12th and Broad, Shares Insights Into Innovation
Knight Stivender, general manager of 12th & Broad in Nashville, was recently named Gannett's Innovator of the Year. NAA caught up with Stivender to learn more about 12th & Broad, which engages Nashville's young creative community to produce unique events and stories.
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AAM Newspaper Publishers Have Decisions to Make Before AAM April 30 Filing Deadline
The decision by the Alliance for Audited Media (AAM) Board of Directors to adopt a new three-pronged approach to reporting U.S. newspaper circulation, readership and digital audience data, affects all AAM and Certified Audit of Circulations (CAC) newspapers.
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NAA Roundup: Gannett to Develop Digital Sports Video Service
Gannett Co. Inc. and ViewLift, which provides custom video applications, are set to explore development of a digital sports video service. Sports fans, stay tuned for more news later this spring when the companies plan to market-test their first digital channel.
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SPONSORED CONTENT


Why Strengthening FOIA Is So Important
The House of Representatives and Senate are considering nearly identical bills to strengthen the Freedom of Information Act (FOIA). This legislation has received broad support across media organizations, including the Sunshine in Government Initiative, a coalition of which the Newspaper Association of America is a member.
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Wisconsin State-Journal & Other Papers are Leveraging Quizzes to Drive Revenue & Engagement
Second Street
Media companies are finding personality and trivia quizzes are a unique solution to engage their audience, while meeting advertisers needs. For example a “How Cupid Are You?” quiz resulted in increased social following and customers for the six sponsors.
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Promoted by Second Street


Five Answers With Clyde Bentley, MU3D Project
Clyde Bentley, associate professor at the University of Missouri School of Journalism, talks about the potential of 3-D for news media. As co-principal investigator for the MU3D research project, he works on its application to journalism.
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How Savannah Morning News' Coffee Club Creates Buzz
A newspaper in Georgia is brewing success with its Coffee Club. Through its Coffee Club promotion, the Savannah Morning News delivers coffee and newspapers to advertising customers and local companies.
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Business Models


Survival Strategies for Local Journalism
The New Yorker
In October, the San Francisco Bay Guardian, a 48-year-old alternative newsweekly that was beloved among San Francisco progressives, announced suddenly on its website that its next issue would be its last. Glenn Zuehls, the publisher of the paper's corporate parent, the San Francisco Media Company, told me at the time that the Guardian, which relied on advertising for revenue, wasn't profitable.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Publishers Love to Talk About 'Trust,' But What Do They Mean?
Digiday
Trust is currency when it comes to media. Facing the specter of a tough ad market, many top publishers fall back on "trust" as a differentiator — and excuse for higher ad rates. "We consider ourselves more of a middle-market player where we have a very high loyalty and trust with our readership and sell that at a value those readers deserve," said Guardian U.S. CEO Eamonn Store, to use one recent example.
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Advertising


Copyranter: Native Advertising on Editorial Websites Doesn't Work
Digiday
Native advertising doesn't sell for brands. It does little for consumers looking to make a product choice. And it continues to compromise editorial content. Last week, BuzzFeed struggled with its daily feed mix of fluff, news and native ads. Gawker reported that it had deleted two posts within 24 hours of being published: one critical of Dove's "Real Beauty" campaign and a second titled "Why Monopoly Is The Worst Game In The World."
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The Washington Post Takes an Amazon-Inspired Approach to Native Ad Targeting
Digiday
Advertisers may complain that it's hard to scale native ads, but they also want them to be put in front of the right people. Efficiency can mean more than one thing. The Washington Post believes it has found the solution in its own newsroom, of all places. The newspaper's data wonks built a tool called Clavis ("key" in Latin) that recommends articles to readers based on an analysis of keywords and phrases in their reading history.
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YouTube Says People Love Mobile Ads
re/code
How do you get people to watch your ads, then share them with their friends? Easy! Just show your ads to people who are watching videos on their phones. That answer comes from YouTube, citing new research. Not a coincidence: The world's biggest video player now generates more than half of its traffic from mobile. So take this with as much salt as you'd like.
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Competitors


BuzzFeed Says Posts Were Deleted Because of Advertising Pressure
The New York Times
An internal review by BuzzFeed last week found three instances when editors deleted posts after an advertiser or employees from the company’s business side complained about their content, according to a memo sent to staff members on Saturday by the news and entertainment website’s editor in chief. The three deleted posts had criticized products or advertisements produced by Microsoft, Pepsi and Axe body spray, a Unilever product.
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Politico Plans to Double Its Reporting Staff to About 500
Editor & Publisher
U.S.-based policy and politics news outlet Politico is looking to double the number of journalists it employs to about 500 over the next four years as it eyes further global expansion after launching in Europe. Politico chief executive Jim VandeHei said the company is aiming to triple revenues through expansion into U.S. state politics, its new European operation and moving into new territories such as Asia and South America.
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Elite Daily Outlines Plans for Expansion as the Site 'Matures'
Journalism.co.uk
Elite Daily started out three years ago in the college bedroom of its founders, who wanted to build a site for their generation: the coveted millennial market. There's no question of their success in getting the 'Elite Daily' name out on social channels — the page can be hard to avoid on Facebook for some demographics.
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Digital


4 Trends to Remember in Mobile-First Journalism
Journalism.co.uk
Mobile devices have created another fundamental shift in how journalism is produced and distributed. Although it was forewarned by many, the speed at which mobile has come to dominate has taken many by surprise. In an effort to look further ahead and see what the next steps may be, mobile journalism expert Robb Montgomery gave his thoughts on where mobile will be heading next, speaking at the International Journalism Festival in Perugia.
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Why The New York Times Apps Look Different
CJR
"The battle will be won on the smartphone," New York Times CEO Mark Thompson said at a tech conference last February. The paper's readers have increasingly been coming from mobile in recent years, and the Times has responded with a fleet of apps designed to draw in small, niche audiences to the paper. The NYT Cooking app, an opinion app, and NYT Now, which offers a single curated news feed, were designed mostly as evangelical products — to convert browsers into regular readers and eventually subscribers.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Why Strengthening FOIA Is So Important (NAA)
How Savannah Morning News' Coffee Club Creates Buzz (NAA)
How the McClatchy Customer Data Center Helps Advertisers (NAA)
Five Answers with Clyde Bentley, MU3D Project (NAA)
Reporters Covering the Digital Era Assess the News Business's Struggle to Transform (Riptide)

Don't be left behind. Click here to see what else you missed.


Wall Street Journal Unveils New Mobile Optimized, Fully Responsive Site
The Wall Street Journal via Editor & Publisher
The Wall Street Journal has unveiled a redesigned WSJ.com. Designed and built in-house, the fully responsive website delivers the Journal's world-class journalism through a fast-loading digital experience that is consistent across all screen sizes and devices. The modern, uncluttered design aesthetic is guided by an emphasis on visually dynamic storytelling.
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The Washington Post Offers New Visual Storytelling Format for Apple Watch
The Washington Post
The Washington Post introduces a new Apple Watch app which features an original news reading experience called "Big Story, Small Screen." This customized format highlights the day's top story through bold images and brief text, giving readers a way to catch up on the news in six scrolls. This feature will be produced daily by the news designers on The Post's new mobile innovation team.
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NAA Updates

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