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April 23, 2014

 




NAA News

Intelligence media policy harms newsgathering
The new “media contacts” policy issued by the Director of National Intelligence tries to curtail communications between experts in the intelligence community and the journalists who cover them. This directive is extremely disappointing and ironic given that Director Clapper testified before the Senate Intelligence Committee in January that the intelligence community “must lean in the direction of transparency, wherever and whenever we can.”
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NAA Roundup: USA Today opens new online store, San Francisco Chronicle has new Style
Rare early-career photos of Muhammad Ali, curated from a collection of more than 3,000 historical images of Ali in training and spending time with his family, are now available to consumers for the first time by USA Today Sports with the launch of The USA Today Sports store, a new e-commerce destination for digital reprints and images.
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Revenue Streams and Audience Builders: Ideas that Work
Begin your journey to achieving your 2014 audience and revenue goals during this webinar on Thursday. This fast-paced hour long session will feature nearly 40 audience and revenue building ideas captured by Jerry Hill, senior vice president of circulation for Gannett Co., and Paul Felicissimo, vice president of circulation, community marketing for Gatehouse Media.
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Business model evolving, circulation revenue rising
Circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7 percent to $10.87 billion in 2013. Proceeds grew in several other categories, including digital advertising, direct marketing, and other, newly-developing sources. This trend reflects an industry evolving its business model in a significant way, taking advantage of developments in technology, consumer behavior, and advertiser interest, to grow audience and diversify its revenue stream.
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Inland’s Newspaper Industry Compensation Survey (NICS) is the industry standard in compensation planning. It is easily the most comprehensive, authoritative and powerful decision-making tool, surveying more than 100 job titles specific to print and digital newspaper operations. The survey compiles data from approximately 500 newspapers, including roughly 75 percent of the 100 largest U.S. dailies. NICS is continually updated to reflect the changes in newspaper business models.
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Business Models


Schurz, RedPost newspaper racks go live
Newspapers & Technology
Schurz Communications’ South Bend (Ind.) Tribune debuted at ten retail locations in the South Bend area in the new newspaper rack kiosks Schurz developed in partnership with RedPost Inc. Nine of the kiosks, which were designed to display breaking news, advertisements and promote content from each day’s paper, went into convenience stores and one was installed at a coffee shop. “Our initial goal is to sell more papers,” RedPost CEO Eric Kanagy told News & Tech. “Right now we will highlight news from today’s paper and the ads that are in today’s paper.”
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SPONSORED CONTENT


Kushner: 'Only in the newspaper business' would LA Register's launch draw criticism
Poynter
The L.A. Register promises heavy local coverage and opinion columnists who “will bring a right-of-center perspective and engage in civil debate,” as well as “more than a dozen new community editions,” the release says. Some of the staff moving north from the Register’s homebase in Orange County, where Kushner publishes the Orange County Register, include sports columnist T.J. Simers; food writers Brad A. Johnson, Nancy Luna and Cathy Thomas; and film critic Michael Sragow.
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Newspapers: Making up for lost ad dollars
Media Life Magazine
The idea behind digital paywalls for newspapers is to help offset some of the steep declines in print advertising that have been seen over the past eight years. While paywalls aren’t making up for all of the declines, they’re starting to balance out a small portion of them. Print ad spending fell 6.5 percent during 2013, according to numbers released by the Newspaper Association of America, to $23.57 billion. But circulation revenue, sparked by the widespread adoption of paywalls, was up 3.7 percent, to $10.87 billion.
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Advertising


The Oklahoman debuts advertising insert section on Oklahoman.com
NewsOK
As The Oklahoman has launched digital products in the past few years — everything from iOS apps to the Oklahoman.com website — the paper has mostly focused on maintaining an effective package of news content for subscribers. The Oklahoman’s digital content package has been valuable for their subscribers. But so are the advertisements. Those inserts are just as important as the stories. That’s what makes your subscription so valuable. It’s affordable. It’s full of information. And it’s full of savings. And now those advertising inserts are also available on Oklahoman.com — the premium website for its subscribers.
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Denver Post strengthens sponsored content designation on energy section
Poynter
Following articles that said a Denver Post-sponsored energy section wasn’t marked clearly enough, Post President and CEO Mac Tully told Poynter in an email the paper decided to “strengthen the sponsored content designation and included a definition of custom content.” Tully said he hadn’t “seen one complaint that misunderstood the content to be Denver Post generated.” The change comes after reports in several publications about the “Energy and Environment” section, which is sponsored content from Coloradans for Responsible Energy Development.
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Conde Nast dives deep into native ads
Digiday
Some would consider Condé Nast, its lifestyle magazines fat with sumptuous fashion and beauty ads, an originator of native advertising — or at least advertising that blends in seamlessly with its editorial content. But in fact, the publishing house has only just now embraced native ads in earnest. Its first corporate-wide native ad, for Pantene, is live on four of the company’s women’s sites (Self, Glamour, Style and Lucky), and a template for its men’s titles is in the works.
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Competitors


Aereo Supreme Court case: What's at stake — local news included
Poynter
The cast of characters fighting Aereo gives you a hint of how important the case that goes before the U.S. Supreme Court is to the future of broadcasting. It is as big as the 1984 Betamax case, which seems like a silly notion now, but wasn’t back then. In that case, the court allowed you to tape record what you see on TV, despite dire warnings from broadcasters that it would ruin them. Now, the court has to consider technology that can deliver live TV programs to your phone, laptop or tablet. And the company that wants to deliver the programs also wants to avoid paying the broadcasters anything for the rights.
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PRODUCT SHOWCASE
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Study: Networks miss out on millions in ads
Media Life Magazine
The broadcast networks have some numbers to back up their long-held contention that they’re getting hosed on delayed viewing. A new study from TiVo, the digital video recorder service, claims that the networks are losing out on nearly $90 million in advertising for the top 10 most-TiVoed shows on the Big Four alone. Right now, broadcast deals are negotiated using commercial ratings gathered from live-plus-three-day-DVR viewing. But Nielsen also measures up to seven-day DVR playback, and the networks receive no ad revenue for shows viewed four to seven days later.
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Olympics boost NBCU cash flow in first quarter
Broadcasting & Cable
With the Sochi Olympics generating $1.1 billion in revenue, NBCUniversal chalked up a 29 percent increase in revenue and a 38 percent increase in operating cash flow during the first quarter. NBCU’s cash flow rose to $1.3 billion in the first quarter from $953 million a year ago as revenues rose to $6.9 billion from $5.3 billion. Without the Olympics, the company said, revenues were up 8.1 percent. Broadcast television jumped to $122 million in operating cash flow during the quarter, reversing a $35 million loss last year.
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Digital


How publishers tweak content for the social Web
Digiday
There’s an optimization gap in digital publishing. While advertisers are using sophisticated targeting for ads, publishers are usually showing the same content to all readers, no matter who they are or where they came from. Many, however, are slowly catching up. Publishers like Upworthy, BuzzFeed, and The Washington Post are realizing that success in digital publishing is a game of tiny optimizations. Most readers aren’t visiting sites via their front pages, making it key that publishers tweak reader experiences, headlines, and page layouts in an effort to make their content more palatable and sharable for specific audiences.
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FEATURED ARTICLE
TRENDING ARTICLE
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Intelligence media policy harms newsgathering
NAA
The new “media contacts” policy issued by the Director of National Intelligence tries to curtail communications between experts in the intelligence community and the journalists who cover them. This directive is extremely disappointing and ironic given that Director Clapper testified before the Senate Intelligence Committee in January that the intelligence community “must lean in the direction of transparency, wherever and whenever we can.”

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Infographic: The Evolution of Newspaper Innovation
NAA
Did you know the average adult uses four different devices or technologies to access news in a given week? In today's media landscape, readers are changing the way they access and interact with newspaper media content. And newspapers continue to innovate and transform, reaching new audiences and discovering new revenue streams. See how in our latest infographic.

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Shifting metrics of newspaper success: An inside view
NAA
Anybody that works at a newspaper enjoys a local success story about capturing the excitement of a local sports team that wins it all. It’s about everybody pulling together and working to achieve measurable success covering the big story. It reminds us what being part of a newspaper is all about. Of course, nobody appreciates the satisfaction more than those with a circulation or audience title.

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NY Times' The Upshot promises analysis, plain writing
USA TODAY
The New York Times recently launched its political and economic analysis blog The Upshot, jumping into the crowded pool of media outlets offering data-driven news sites. Edited by former Washington, D.C. bureau chief David Leonhardt, The Upshot is the latest Times' online editorial offering and is partly aimed at replacing Nate Silver's popular FiveThirtyEight blog. "You have no shortage of excellent news sources," wrote Leonhardt on the blog Tuesday. "We believe many people don't understand the news as well as they would like."
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A money-back guarantee: How Blendle hopes to convince news readers to pay by the article
Nieman Journalism Lab
The idea came to Marten Blankesteijn as the team behind Blendle, a new Dutch newsreading platform that allows readers to pay by the article, was out for beers one Friday night: Readers should be refunded if they don’t like an article for any reason. “When my co-founder first proposed the idea, I thought he was crazy,” Alexander Klöpping, Blendle’s co-founder told me. “After a half hour I started to understand and after an hour I thought, Yeah this really might be one of the most important parts of the product.”
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Shifting metrics of newspaper success: An inside view (NAA)
Infographic: The Evolution of Newspaper Innovation (NAA)
Revenue Streams and Audience Builders: Ideas that Work (NAA)
NAA Roundup: New Digital First Media editor, McClatchy sells Anchorage Daily News (NAA)
Rieder: Launching a new paper in LA a bold move (USA Today)

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