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Apr. 24, 2013

 


NAA News


Events


Revisit NAA mediaXchange 2013 with complete conference coverage

Did you miss a session at NAA mediaXchange 2013 — or miss the conference altogether? Find out what happened with our complete roundup of coverage. Video, articles, key takeaways, social media discussion, news stories and speaker presentations are available for each session.
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Learn what pathfinders are discovering about digital subscriptions

Approximately 450 U.S. newspapers are converting digital readers into subscribers, including a majority of the country's largest publishers. Learn how Gannett Co. Inc., The New York Times and The Atlantic are growing digital business with paid content models and targeted digital products at "Meters, Members and Digital Publishing Revenue" on May 14 in New York City, presented by the American Press Institute with The Poynter Institute.
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Do you have a mobile strategy?

With smartphone ownership surpassing 50 percent penetration and tablets rapidly gaining popularity, according to market research, mobile is the biggest growth sector in publishing. Yet the revenue opportunities are largely untapped. Learn how two of the biggest innovators, The Boston Globe and Digital First Media, are breaking new ground on mobile platforms, including strategies for the mobile Web, native application product planning and responsive website design, at "Mobile Digital Publishing" on June 17 in Boston, presented by the American Press Institute with The Poynter Institute.
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Advertising


Nielsen study touts newspaper engagement
NetNewsCheck
A new Nielsen study commissioned by NAA finds that newspapers and their websites have the highest efficacy in advertising and engaging audiences. The study, which surveyed 5,000 adults on 11 different engagement metrics, found that newspaper media topped all other major media — including TV, radio and social — in its overall engagement ability.
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When indie bloggers and businesses get cozy
TIME
Brands have sought to partner with influential bloggers for nearly as long as there have been blogs, with ads, sponsored posts and more. Lately, however, a new relationship between brands and popular social media practitioners is emerging: It's not a traditional endorsement deal, and yet an "independent" endorsement for the brand is all but guaranteed. So how exactly does that work?
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Daily newspaper advertising in the 21st century: RIP or digital resurrection?
Editor & Publisher
Does steadily declining newspaper advertising mean the print medium is near death? Innovators at the Daily Press in Newport News, Va., say no. Leaders at the Daily Press — a medium-sized local daily where advertising revenue used to cover as much as 75 percent of production cost — cite evidence that Sunday readership has trended up thanks in part to the paper's distribution of content across multiple platforms: print, online and mobile.
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Competitors


Twitter tries to make its ad pitch more Googley with keyword targeting
All Things D
Twitter has already been showing users ads based on what they read. Now it's trying to target them based on what they type. Twitter is giving advertisers the ability to show users ads based on the content of their tweets, using what the service is calling "keyword targeting in timelines."
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Yahoo's new iOS app includes Summly news summaries
AppNewser
Yahoo introduced a new iOS app which includes Summly news summaries, short blurbs with the most important facts about current news stories. The new app lets users personalize their news feeds so that they can have a more personalized reading experience. Users can decide which categories and keywords they would like to see news stories about and those they’d like to skip.
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Digital


Newspapers weigh value of digital subs
NetNewsCheck
Newspaper have moved the pay wall discussion beyond whether they will happen to how they will be implemented and are now looking at what is the best way to structure their digital subscription models, according to a group of newspaper publishers speaking at NAA mediaXchange.
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Looking for similar articles? Search here, keyword DIGITAL.


USA Today launches 'For The Win' and aims for nonfans, too
paidContent
For The Win wants to take a BuzzFeed-style viral media approach to sports media. The new site, which will compete with rivals like Deadspin, will focus on finding "shareable" content that will be appealing even to people who don't follow sports.
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PRODUCT SHOWCASE
 
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New York Times lifts pay wall for video, plans 'franchises'
paidContent
The New York Times announced that it will no longer count video views as part of the 10-article limit it imposes on nonsubscribers who visit its website. The move comes as part of a plan by The Times to increase its overall video investment and to develop video franchises around its writers and columns.
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Newsmodo launches as online marketplace for freelancers
Journalism.co.uk
An online content marketplace has launched which allows freelancers to sell their stories and news outlets to buy written articles, photographs and videos. Rakhal Ebeli, founder of Newsmodo, got the idea while he was working as an online and television journalist in Australia. He found he was increasingly becoming a "third-party broker" for content.
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Business Models


Papers to return to revenue growth in '14
NetNewsCheck
Jim Moroney, publisher and CEO of The Dallas Morning News and outgoing NAA chairman, told attendees at NAA mediaXchange 2013 that the industry would see its first year-over-year revenue increase by early 2014.
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The newsonomics of Pulitzers, pay walls and investing in the newsroom
Nieman Journalism Lab
Was it a coincidence that two of most successful all-access digital circulation strategies in the country belonged to the multiple Pulitzer winners? What could the relationship be? How could we think about those links between Pulitzers, pay walls and investing in newsrooms?
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Aaron Kushner discusses investing in newspapers
Orange County Register
Orange County Register owner and publisher Aaron Kushner reiterated why he is investing in newspapers to industry executives from across the nation, saying newspapers have terrific opportunities to grow and they hold significant importance as mission-driven businesses.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Guardian 'open journalism' breaks molds
NetNewsCheck
Alan Rusbridger, editor in chief of U.K. newspaper publisher Guardian News & Media, told NAA mediaXchange attendees how the newspaper completely recast its journalism model, making it one of the top news destinations online.

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NAA releases first-ever comprehensive profile of industry revenue
NAA
Overall, total revenue for U.S. newspapers declined by 2 percent in 2012 from a year earlier, according to new data compiled by NAA. In total, the U.S. newspaper media industry took in $38.6 billion in 2012, compared with $39.5 billion in revenue in 2011.

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NAA mediaXchange 2013 wraps up in Orlando
NAA
Visit our conference hub to see archived video presentations, session recaps, speaker presentations, photos and more. Review the latest Twitter comments and join the conversation using conference hashtag #NAAmXc.

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Barry Diller: Death will come for 'irrelevant media'
NetNewsCheck
The IAC chairman told NAA mediaXchange attendees that "sleepy" companies that behave like "recovering alcoholics" as ad sales continue to drop off will face extinction in the age of disruption. Diller also said he was surprised that newspaper and TV sites don't capitalize on their "ability to be so granular and local that you are every possible grain to anyone who lives in a defined community."
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    NAA mediaXchange 2013 wraps up in Orlando (NAA)
Wanderful launching big-deal initiative to protect, expand newspapers' insert business (Poynter)
As J.C. Penney learned, sometimes we want prices to fool us (The New York Times)
Looking for new ways to monetize content? (NAA)
Do you have a mobile strategy? (NAA)

Don't be left behind. Click here to see what else you missed.


Takeaways from coverage of the Boston explosions
Poynter
Last week began with a spotlight on excellent journalism. Newsrooms quieted for the Pulitzer Prize announcement, but minutes before word came, two bombs exploded at the Boston Marathon. Before the champagne could be circulated in Pulitzer-winning newsrooms, staffers plunged into coverage of a big story. As the week progressed, recognition of award-winning journalism faded, news media lapses mounted and a barrage of criticism followed. The Poynter Institute offers four lessons to improve future coverage.
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SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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