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April 27, 2011
 
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NAA News


ABC

NAA member guide outlines changes to ABC rules and reporting
On May 3, ABC will release its FAS-FAX report for the six months ending March 31, 2011. This particular release of newspaper circulation and audience data comes with significant changes to ABC rules and reporting formats that will have an impact on how individual newspapers market their products to advertisers. NAA has created a members-only resources page devoted to the topic that includes related press releases, as well as talking points regarding the changes and why they are necessary to position the industry now and in the future. Members are encouraged to take advantage of this important new resource, which also contains links to ABC resources on the rule changes, including fact sheets and the more detailed reporting rules.




Case Study

Website aims to double interactive revenue
Interactive sales grew by 59 percent in 2010 for WBOC.com, the website of a CBS affiliate that covers parts of Maryland, Virginia and Delaware. The site is poised to double its interactive revenue this year. Key initiatives include forming a digital-only sales team, creating pricing and packaging strategies and pushing selected advertising messages through Facebook. Learn more about this venture in a Local Media Insider case study. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Young Readers

Foundation offers new NIE geography curriculum
"Community Connections With Geography and the Newspaper" is now available from the NAA Foundation. This free Newspaper In Education curriculum focuses on community, its shape, history and future. Lessons are divided into two levels that vary in complexity. National geography learning standards apply to both levels. MORE


Advertising


Social media remakes rules of advertising
TheStreet via The Mercury    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Companies have long known word of mouth is among the most powerful tools in building and maintaining a brand's reputation. Social media now offers them a way to leverage an army of users to do what Madison Avenue can't do as directly. More

Consumer confidence rises more than forecast in April
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Six straight months of job growth along with joblessness at a two-year low in March are helping sustain consumer purchases, which account for about 70 percent of the economy. At the same time, bigger gains in sentiment may be difficult as households spend more for food and gasoline. More

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Digital


Tablets will drive data demand
Benzinga    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to a new report, tablet PCs like Apple's iPad will generate nearly five times more data traffic than the average smartphone. More

How digital editions can help save newspapers
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Virtually all newspapers have websites that look good and have great functionality. So why aren't they all producing acceptable amounts of profit? More

NYT gets 100,000 paid digital subscriptions in first weeks of paywall
Time    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With these kinds of numbers so early — The Washington Post reportedly took more than a year to hit a similar figure for digital subscriptions — it'll be interesting to see how the next quarter goes for the site. More



Competitors


Google launches instant previews for ads
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The preview box will appear next to ads featured in search results, allowing users to quickly scan the advertiser's page. More

Demand builds for TV ad time
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As rising gasoline prices and stubbornly high unemployment hold back the U.S. economy, one marketplace still appears to be as hot as ever: TV advertising. More

Business Models


The Washington Post launches Trove
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Trove pulls news from 10,000 sources across the Internet and sorts content by what a user's interests are. Users can personalize content on the site and in apps by adding or subtracting "channels" that filter news on specific topics. More
 
 
PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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