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April 30, 2014

 




NAA News

Digital subscription growth: Engagement is the key
Engagement. We hear that word frequently in the newspaper industry. In fact, a day doesn't go by when a new article about the importance of engagement isn't published. We measure page views and uniques and have goals for growth in both of these categories. But we also closely monitor other metrics such as the duration of a visit, the platform used and the number of pages consumed in a visit. These are engagement metrics and their importance is growing.
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Mobile-exclusive use surges among young adults
The audience engaging with digital content offered by newspaper media reached a new all-time high, totaling 161 million adult unique visitors in March 2014. The count represents a 19 percent increase from the 135 million unique visitors measured by comScore in April 2013. Overall, newspaper digital media reached nearly eight in ten (78 percent) online adults in the U.S. last month.
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Celebrate World Press Freedom Day on May 3
Every year on May 3, the World Association of Newspapers and News Publishers (WAN-IFRA) celebrates World Press Freedom Day. The goal of World Press Freedom Day is to bring awareness to violations of press freedom by shining a spotlight on countries that censor, suspend and even shut down publications. May 3 also serves as a day of remembrance for those journalists who lost their lives in the exercise of their profession.
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NAA endorses IAPA resolution for solidarity with Venezuelan people
Earlier this month, the Inter American Press Association (IAPA) approved a resolution condemning the violation of human rights, the intimidation of journalists, and government restrictions on access to printing materials, including the foreign exchange for the importation of newsprint, ink and other printing supplies. NAA adds its voice by endorsing the IAPA resolution and expressing its solidarity with the people of Venezuela.
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PRODUCT SHOWCASE
  Your Partner in Customer Lifecycle Management

The Pisa Group is the newspaper industry’s leading outsourced telecommunications company partnering with hundreds of newspapers nationwide and assisting each to reach their print and digital sales goals through New Subscriber Acquisition, Retention Programs and Inbound Customer Service.
 


Attention Economy: Metrics That Matter
Welcome to the new world of Attention Metrics — brand-focused signals that go beyond clicks and surveys to show the value of your inventory. This webinar on Wednesday, May 14, will explore the impact to publishers of the recent MRC advisory toward transacting on viewable impressions instead of served impression. Find out what you can do about this change.
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Business Models


News Corp introduces cross-title membership and reward scheme
Ad News
News Corp is introducing a membership and reward scheme across its portfolio of newspaper titles to offer readers access to content from its online papers through a personalized hub. The publisher claims to have 200,000 digital subscribers and is hoping to encourage more readers to consume more content across its digital platforms as well as combine online access with the physical paper.
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SPONSORED CONTENT


Newspaper companies make another big investment in a circular startup
Street Fight
Two decades ago, the newspaper industry made a joint strategic investment in Cars.com — a move that represented a rare departure from the myopia and in-fighting,which came to define the media landscape throughout the 1990’s. Today, the automotive classifieds site is on the block, but newspapers have come together again to turn their collective attention to the decline of another one of its golden calves: the Sunday circular.
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NYT up to nearly 800k paid digital subscribers, plans new food and opinion apps
Tech Crunch
The New York Times is crowing about a quarterly rise in revenue today, and that comes thanks to increases in both print and digital ad revenue. Digital subscriptions saw some of its strongest growth in recent memory, with the New York Times now counting 799,000 users as paid digital-only subscribers, an increase of 39,000 from last quarter. CEO Mark Thompson cited the launch of some new digital subscription products in early April as part of the cause behind the unheralded growth.
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Advertising


How Lord & Taylor integrates print ads with mobile commerce
CIO
Retailer Lord & Taylor hopes to increase customer engagement as well as sales by connecting mobile shopping with old-fashioned print advertising. Lord & Taylor's parent company, Hudson's Bay Co., deployed a mobile app in January that allows customers to scan print pictures with their mobile phones and then buy the items immediately, without having to visit a Lord & Taylor website.
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Newspaper business model evolves, adapts to growing demand for digital advertising
Media Post
According to recently released preliminary data by the Newspaper Association of America, circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7 percent to $10.87 billion in 2013. Proceeds grew in digital advertising, direct marketing, and newly developing sources, while income from traditional print advertising channels declined. This trend, says the report, reflects an industry evolving its business model by taking advantage of developments in technology, consumer behavior, and advertiser interest, to grow audience and diversify its revenue stream.
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Survey: 62 percent can't recall anything from native ads
Digiday
Native advertising is growing in popularity, but it remains controversial. Editorial purists fret that ads that mimic editorial content will confuse readers, undermining the integrity of the journalism surrounding it. While it is well established that marketers are shifting more money into this type of advertising, less known is how consumers perceive it. A new survey by HubShout, an online marketing firm based in Falls Church, Va., offers a bit of mixed news for brands.
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Competitors


Does TMZ's Clippers scoop mean pop websites can stand as equals with traditional outlets?
Poynter
The story is ubiquitous, perhaps as it should be. On every news website, on every television station, in every morning paper. If you didn’t know who Donald Sterling was before recent media reports, you certainly know who he is now. This time the big story didn’t come through the mainstream channels. No, this time it was a representative of a fairly fresh branch of media that broke the story, one still struggling to achieve full legitimacy as a news organization: TMZ.
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PRODUCT SHOWCASE
  Running a Reader's Choice Program?

Learn how to expand digital revenue opportunities with your metro reader's choice, plus create year-round niche ballot programs, such as “Best of Holiday Shopping” and “Prep Football Fans' Choice Awards". Download this playbook to learn more.
 


Aereo coverage in a nutshell
Columbia Journalism Review
No rational CEO chooses to take a company’s business model before the Supreme Court just for the publicity. But for Aereo, which gives the TV-less access to broadcast channels for $8-12 each month, making the legal case for the company’s business model has been a bonanza of earned media. The case itself, argued before the Supreme Court, pits the two-year-old company against big broadcasters (CBS, NBC, ABC, Fox) that think Aereo is using its technology — tiny, remote antennas, one per customer, that capture TV broadcasts and stream them to individual users — to, essentially, steal copyrighted content.
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Baltimore station promises new show won'be a 'rip and read newscast'
Poynter
A series of scandals led to more in-depth local news at Baltimore’s WMAR-TV. And not just any old government malfeasance. A congressman being taken hostage. A mysterious downed fighter jet. A covert government agency run amok. Yep, the ABC affiliate decided to use the walloping audience “Scandal”‘s fall run led into its evening report on Thursdays to try out a new format for presenting local news on the Web and on TV: It published a Web-only story on Wednesdays, and shared facts from it until Thursday night, when it ran a longform story.
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Digital


Craig Mod on making writing more mobile-friendly and where digital publishing is headed
Nieman Journalism Lab
Craig Mod spends a lot of time in motion. He’s also spends no small amount of time thinking — and writing — about the future of publishing and the ways technology is transforming how we write and what we read. Given that he often finds himself shuttling between New York, Tokyo, and San Francisco, it makes sense that he would be working on a project that blends writing with a sense of place.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Digital subscription growth: Engagement is the key
NAA
Engagement. We hear that word frequently in the newspaper industry. In fact, a day doesn't go by when a new article about the importance of engagement isn't published We measure page views and uniques and have goals for growth in both of these categories. But we also closely monitor other metrics such as the duration of a visit, the platform used and the number of pages consumed in a visit.

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Business model evolving, circulation revenue rising
NAA
Circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7 percent to $10.87 billion in 2013. Proceeds grew in several other categories, including digital advertising, direct marketing, and other, newly-developing sources. This trend reflects an industry evolving its business model in a significant way, taking advantage of developments in technology, consumer behavior, and advertiser interest.

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Revenue Streams and Audience Builders: Ideas that Work
NAA
Begin your journey to achieving your 2014 audience and revenue goals during this webinar on Thursday. This fast-paced hour long session will feature nearly 40 audience and revenue building ideas captured by Jerry Hill, senior vice president of circulation for Gannett Co., and Paul Felicissimo, vice president of circulation, community marketing for Gatehouse Media.

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NewFronts begin: New York Times pitches a surge of digital video
Ad Age
The New York Times has bolstered its digital-video lineup with a slate of shows starring its editors and columnists as well as the series "Verbatim," where members of the Upright Citizens Brigade comedy troupe read legal transcripts word-for-word. The Times plans to show off the programming at its NewFront presentation in New York, where it also plans to pitch advertisers on a redesign of its video hub, which is being reorganized under 14 channels and adding a native-ad product called Branded Playlists.
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Facebook teams with Storyful to highlight news content published on the social network
Nieman Journalism Lab
Facebook and Storyful are partnering to create a newsfeed of newsworthy content, originally published on Facebook by its users, to encourage journalists to use the social media site as a source of user generated content. Called FB Newswire, the new Facebook page will be available publicly and updated in real time with photos, videos, and status updates across a spectrum of topics, including breaking news, entertainment, and sports.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Revenue Streams and Audience Builders: Ideas that Work (NAA)
Business model evolving, circulation revenue rising (NAA)
The Oklahoman debuts advertising insert section on Oklahoman.com (NewsOK)
Intelligence media policy harms newsgathering (NAA)
Kushner: 'Only in the newspaper business' would LA Register's launch draw criticism (Poynter)

Don't be left behind. Click here to see what else you missed.
 


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NAA Updates

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