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May. 1, 2013

 


NAA News


Audience


NAA's Caroline Little shares insights on AAM Snapshot, related NAA research

"The AAM Snapshot ... quantifies the growth of digital subscriptions at individual newspapers for the six-month period ending March 31," NAA president and CEO Caroline H. Little says. "The AAM Snapshot also gives insights into consumers' increased willingness to pay a premium for newspaper content across platforms. ... However, the AAM Snapshot offers a limited perspective on the overall newspaper media industry, especially considering the myriad ways — including print, online, mobile and niche products — that people engage with newspaper-generated content. Seven in 10 U.S. residents read content from newspaper media across platforms each week – more than 158 million adults, an NAA analysis of Scarborough Research's latest data on media usage shows. The mobile newspaper audience is growing fast — up 58 percent in an average month in 2012 compared with 2011, according to Scarborough, which surveyed some 206,000 U.S. adults. Nielsen's new Cross-Media Engagement Study conducted for NAA reveals that newspaper content not only reaches consumers, it also engages them. Key findings include that newspaper media — print and online — scored the highest of all media on overall engagement."
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Events




Don't miss 'Meters, Members and Digital Publishing Revenue'

Circulation revenue for daily newspapers grew in 2012 for the first time in a decade as more people paid to subscribe to digital editions. More newspapers are expected to adopt a pay approach this year. Discover how three different companies — Gannett Co. Inc., The New York Times and The Atlantic — are successfully converting digital readers into subscribers at "Meters, Members and Digital Publishing Revenue" on May 14 in New York City, presented by the American Press Institute with The Poynter Institute.
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Discover two strategies for engaging mobile audiences

With the dramatic shift to mobile news consumption, publishers see new opportunities for development of specialized mobile content and apps, yet the revenue potential is largely untapped. Hear real-life strategies from two of the biggest innovators on mobile platforms, The Boston Globe and Digital First Media. Learn how to assess mobile opportunities that fit your market and develop mobile revenue and sales channels at "Mobile Digital Publishing" on June 17 in Boston, presented by the American Press Institute with The Poynter Institute
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Advertising


Slight uptick projected for 2013 U.S. advertising
MediaPost
U.S. advertising is projected to grow 1.2 percent for 2013, with total media owner advertising revenues climbing to $176.3 billion. If the prediction is accurate, it would match 2012's rate of growth, but still be 14 percent below the 2007 peak of $205 billion, wrote Pivotal senior analyst Brian Wieser in a recent report.
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PRODUCT SHOWCASE
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Sears dips toe into daily-deal world
Crain's Chicago Business
Sears Holdings Corp. launched its first daily-deal coupon, offering 15 percent off through Google Offers. The offer must be redeemed in stores and applies only to clothing, handbags and accessories. Linking shoppers' online daily-deal purchases with in-store visits is an example of Sears' efforts to reverse its declining fortunes by better connecting customers' online and real-life shopping experiences.
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Why sponsored posts are a waste of ad dollars
The New York Observer
Some sites call it "native advertising." Some call it "sponsored posts." Some call it "advertorial." But regardless of the name, it's based on short-term thinking and built almost exclusively on industry hype. It's not a long-term strategy; it's just a way to juice media buyers for cash.
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How national advertisers can market locally without losing brand consistency
StreetFight
The biggest challenge large brands face when utilizing local marketing platforms is keeping their messages consistent. Sixty-four percent of brands surveyed are looking for ways to eliminate the customer confusion that can occur when different marketing messages are sent out across competing platforms, and 81 percent say communicating a consistent brand message is their top priority for the upcoming year.
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Competitors


Nielsen will roll out tool to track online TV viewing
paidContent
Nielsen is rolling out a pilot product that lets TV networks track viewing of shows on their websites. The tool doesn't yet account for viewing on mobile devices, and the pilot doesn't include viewing on sites like Hulu and YouTube.
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Agfa’s :Arkitex Eversify makes tablet publishing fast & easy, delivering a highly interactive robust experience to mobile devices while providing the look, feel and brand image of your printed publication. Eversify workflow is automated and works with your current system. Take advantage of new circulation and revenue opportunities.


Netflix CEO: 'Over the coming decades ... Internet TV will replace linear TV'
TVSpy
In a letter to shareholders, Netflix CEO Reed Hastings lays out 10 reasons why Internet TV will continue to gain popularity, concluding that "over the coming decades and across the world, Internet TV will replace linear TV. Apps will replace channels, remote controls will disappear and screens will proliferate."
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How the future of Google search is leaving iPhone users behind
Fast Company
The point of Google Now is to give you answers without making you search at all. On Android, it's continually running in the background, ready to be summoned up at any moment. On the iPhone, Now gets crammed awkwardly into the bottom of the official Google Search app. To use it, you have to not only open that app but flick Now up onto your screen whenever you want to look at it.
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PRODUCT SHOWCASE
 
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Yahoo rolls out its own 'native' ad format
Ad Age
Yahoo reorganized its home page in February around an infinite "stream" of content, personalized for users by their declared or implied interests. Now that feed is getting ads, so-called "native" formats called "Yahoo Stream Ads" that will appear in the feed, whether on desktops, tablets or mobile phones.
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Digital


Financial Times: 'There is no drawback to working in HTML5'
The Guardian
Nearly two years since the Financial Times launched its HTML5 web app in June 2011, mobile devices continue to be an important driver for the company's business, accounting for a third of the FT.com website's traffic and 15 percent of digital subscriptions. A large portion of the FT's digital audience "channel-hops" throughout the day, accessing the site from computers at work, then smartphones or tablets while commuting, and during the weekends.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Revisit NAA mediaXchange 2013 with complete conference coverage (NAA)
Nielsen study touts newspaper engagement (NetNewsCheck)
Learn what pathfinders are discovering about digital subscriptions (NAA)
Daily newspaper advertising in the 21st century: RIP or digital resurrection? (Editor & Publisher)
Newspapers weigh value of digital subs (NetNewsCheck)

Don't be left behind. Click here to see what else you missed.


Instapaper, Digg and the social reading revolution
10,000 Words
Well-known startup developer-turned-budding publishing company Betaworks is making a serious gambit to change social reading as we know it today. Last year, the company snapped up forlorn social news aggregator Digg and gave it a new lease on life. Last week marked the company's follow-up acquisition of Instapaper, a stunningly simple article saving service that has been known and loved by journalists and the broader public for years.
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  FEATURED COMPANIES
An obituary is forever, but it shouldn't take that long to place one
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Business Models


Why The New York Times has set up a newsroom analytics team
Journalism.co.uk
A newsroom analytics team recently was introduced at The New York Times with the aim of establishing a better understanding of how editorial content is consumed. "We know next to nothing in the newsroom about how people consume our content, whether we're publishing in the right way, whether all the time and effort we're putting into creating these interactives actually work," said Aron Pilhofer, who set up the team.
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Looking for similar articles? Search here, keyword ANALYTICS.




FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
The Times-Picayune to launch newsstand tab
NOLA.com
TPStreet, focusing on breaking news, sports and entertainment, will appear in a tab-size format, publishing on Mondays, Tuesdays and Thursdays. In addition, a special electronic edition will be available every morning to three-day subscribers of the home-delivered newspaper. Sunday-only subscribers will have access to the Sunday e-edition.

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As J.C. Penney learned, sometimes we want prices to fool us
The New York Times
When the board of J.C. Penney ousted its chief executive, Ron Johnson, you might say it was, in some small way, because he didn't understand Tracie Fobes. When, a little over a year ago, J.C. Penney stopped promoting sales and offering coupons and instead made a big deal about its "everyday" low prices, Fobes stopped shopping there.

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Revisit NAA mediaXchange 2013 with complete conference coverage
NAA
Did you miss a session at NAA mediaXchange 2013 — or miss the conference altogether? Find out what happened with our complete roundup of coverage. Video, articles, key takeaways, social media discussion, news stories and speaker presentations are available for each session.

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Huffington: Media must address viral fetish
NetNewsCheck
A fixation on publishing stories that go viral has led too many media outlets to lose touch with the need to bring value to the audience, said Huffington Post founder Arianna Huffington. In a wide-ranging address to the International News Media Association, Huffington also said "engagement is at the heart of everything in the media now."
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SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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