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May 06, 2015

 




NAA News


Why the Honolulu Star-Advertiser's Career Expo Works
Thanks to one newspaper, the employment outlook for many job seekers is sunnier with a greater chance of rainbows. The Honolulu Star-Advertiser helps companies fill their openings and community members fulfill their ambitions.
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Five Answers with de Aguiar and Stearns, Dodge Foundation
The Geraldine R. Dodge Foundation's journalism sustainability project is looking at experiments with community engagement and new revenue streams to help build a vibrant future of news. NAA learned more about the project from Molly de Aguiar, program director for media and communications, and Josh Stearns, director of journalism sustainability, at the foundation.
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SPONSORED CONTENT


NAA Roundup: Hearst to Print Austin American-Statesman
Hearst Newspapers will handle Cox Media Group's Austin American-Statesman's printing and packaging operations. Statesman Media's printing and packaging operations will move from Austin to Hearst's facilities in Houston and San Antonio.
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Newspaper Digital Audience Springs Forward to 176 Million
The digital audience engaged with newspaper content reached a new peak in March 2015, totaling 176 million adult unique visitors. The count is a 10 percent increase from the 161 million unique visitors measured by comScore in March 2014.
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8 Promotions That Are Driving Actionable Results for Local Advertisers
Second Street
Papers are delivering quantifiable and actionable results for their clients, such as email database growth, and increases in sales, foot traffic, and leads by running contests, sweepstakes, and ballots that are designed to meet the needs of the client.
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Promoted by Second Street


How Calkins Media Improved Its Local News Distribution with Video
Calkins Media has transformed how it distributes local news since three of its daily newspapers began delivering content through Amazon Fire TV and Roku.
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How The New York Times T Brand Studio Is Evolving
NAA turned to T Brand Studio, a unit in the advertising department of The New York Times, for insights into native advertising. The custom content studio creates native ads that appear in The Times.
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Business Models


Newsonomics: The Guardian is Trying to Swing Google's Pendulum Back to Publishers
Nieman Lab
You can't call Andrew Miller a slacker. The Guardian Media Group CEO will complete his fifth year in charge at the end of June, when he'll voluntarily take his leave — perhaps taking the summer off to contemplate his next career opportunities. He's transformed the company from a still-struggling, still-wondering-about-its-future, one-among-many U.K. quality daily into a truly global news leader.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Google and Facebook Are Our Frenemy. Beware.
CJR
Google, Facebook, Twitter and any other social platform you care to name would at one time have gone to the corporate stake to defend the idea that they are not publishers or actively engaged in acts of journalism. Things are changing rapidly. Google, eight major publishers across Europe, and a couple of trade organizations are forming a partnership with the declared aim of supporting high quality journalism.
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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


The Wall Street Journal Goes Deep with Niche Coverage Strategy
Digiday
It's hard out there for a general interest site. The economics of the Web rewards publishers that either go huge or stay niche — and squeezes out anyone caught in the middle. The Wall Street Journal sees an opportunity to stay broad but go specific as well. Last week, the site launched Logistics Report, a vertical site focused on the global story of trade and transportation infrastructure.
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Advertising


How Native Advertising Labeling Confuses People, in 5 Charts
Digiday
Native advertising is one of the biggest — and more controversial — obsessions in media. The editorial-mimicking ad format, which is arguably not new at all but a modern spin on the advertorial, is still a small part of budgets for most advertisers. But 63 percent of ANA members said in a survey that they expected to increase their spending on native this year.
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Why The New York Times Is Seeing Fewer Ad Impressions
Advertising Age
The New York Times is "optimizing" its website to make sure its ads meet the Media Ratings Council viewability standard, executives told Wall Street investors. Although the move is one that marketers will certainly welcome, it could slow the growth of The Times' digital-ad revenue, which climbed 11 percent year-over-year during the first quarter.
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Competitors


Twitter at the Crossroads
Slate
Twitter as we know it is over. While the early release of ugly revenue numbers sent the company's stock spiraling, the actual quarterly earnings report that followed was even worse. Twitter is acquiring users more slowly, particularly on mobile. It is failing to monetize these users as well as expected. And it is tapping other companies like Google, with whom it will partner to take advantage of its DoubleClick ad-serving platform, for lifelines.
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Snapchat, Twitter, and Facebook are at War Over the Future of News
Business Insider
In late November, Twitter CFO Anthony Noto accidentally sent a public tweet he'd rather have kept private. "I still think we should buy them," his tweet, which has since been deleted, read. "He is on your schedule for December 15 or 16 — We need to sell him. I have a plan." Noto was most likely trying to send a direct message to Twitter CEO Dick Costolo.
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Quartz's Kevin Delaney: Time to Kill the 800-Word Article
Digiday
Quartz launched 2-and-a-half years ago as an upstart digital-first, global business news brand. The proposition: Quartz would outflank established rivals like The Economist, Wall Street Journal and Financial Times by being more nimble, more audience-focused — and free. Kevin Delaney, the editor-in-chief, president and co-founder of Quartz, joined the Digiday Podcast to discuss how the 100-person, Atlantic Media-backed publication has rethought many newsroom practices.
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Campaign Coverage via Snapchat Could Shake Up the 2016 Elections
The New York Times
During the 2008 presidential race, two online upstarts, Politico and The Huffington Post, elbowed their way onto the rope line and, for better or for worse, helped change the way campaigns were covered. In 2012, it was BuzzFeed's turn. The site that specialized in cute kittens and funny lists turned up at the Iowa caucuses and sped up the news cycle even further, flooding Twitter feeds with tidbits from the trail.
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Vice Media Revenue on Track to Reach Close to $1 Billion This Year
The Hollywood Reporter
Vice Media's transition from youthful upstart on the media landscape to mainstream player is complete after it was revealed that the company was on track to make close to a $1 billion in revenue in 2015. The New York Times reports that the company, which began as a free magazine in 1994, is projected to make $915 million this year.
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Digital


The New York Times Will Hit One Million Digital Subscribers Soon. But Does It Matter?
re/code
The New York Times is poised to hit 1 million paying digital subscribers sometime this summer, CEO Mark Thompson said during the company's earnings call last week — a significant figure that's as much a psychological milestone as a financial one. If you don't remember, The Times struggled internally for years about whether it should charge for online content.
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The Washington Post to Test New Web Experience for Expanding Readership
The Washington Post
Following the success of The Washington Post's new tablet app, first launched on the Amazon Fire tablet last year, The Post will begin testing ways to expand that experience to the web. "Based on the success of our new tablet app, we decided to experiment with different ways to carry that experience to the Web," said Martin Baron, executive editor of The Washington Post.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Newspaper Digital Audience Springs Forward to 176 Million (NAA)
How Calkins Media Improved Its Local News Distribution with Video (NAA)
AAM Newspaper Publishers Have Decisions to Make Before AAM April 30 Filing Deadline (NAA)
Google to Launch $150 Million Partnership With Publishers (Capital New York)
How The New York Times T Brand Studio Is Evolving (NAA)

Don't be left behind. Click here to see what else you missed.


Issues Not News: How Explaain Wants to Reinvent the Online Article
Journalism.co.uk
Most journalists are taught how to write news articles using the "upsidedown pyramid" model — put the most noteworthy or newsworthy information first and leave context and background for later. But this is not always the best way to introduce a reader to a topic. So Jeremy Evans, a journalist previously with ITV and Tech City News, has set up Explaain, a new site with articles that he describes as "issues, not news."
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Social Media is Changing the Nature of Political Campaigns
AdWeek
When social media is involved, politics can become a very dangerous game. When every speech, appearance and remark can be recorded for posterity, journalists tend to take advantage of that fact. As a result, politicians are becoming more guarded, and some are even using social media themselves to cut journalists off at the pass.
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NAA Updates

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