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May 07, 2014

 




NAA News

A bird's-eye view of drone journalism
Drones are generating buzz, but drone journalism in the U.S. remains grounded — at least for now. “It is a really weird and shifting landscape, especially for media organizations,” says Matt Waite, founder of the Drone Journalism Lab at the University of Nebraska-Lincoln. The FAA currently prohibits the use of small, unmanned aerial vehicles for commercial purposes, including journalism. However, Congress ordered the FAA to safely integrate civil unmanned aircraft into the national airspace by September 2015.
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From Disney to Denver: How The Denver Post started hosting events
For Sarah Weiss, working at The Denver Post meant a string of seemingly random events that led to her to working every day at what she describes as her “dream job.” Her story begins on the other side of country where she was working for Disney Cruise Lines. She enjoyed the job, which entailed a lot of event planning, but it was a rotating six-month employment. It was not the job that she could see herself doing forever.
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The citizens of the world deserve true freedom of the press
In totality, the assault on global press freedom is frightening. From war zones and struggling governments to traditionally stable democracies such as our own, leaders have demonstrated that they do not prioritize the public’s right to know. This is wrong, writes Caroline Little, NAA president and CEO. A free press gives the people power.
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SPONSORED CONTENT


The newspaper industry is stronger online than you think
Some observers looking to analyze data on engagement have concluded that newspaper digital content is less engaging than content offered up by other news sources. A closer look at the data, in terms of the average time spent per visit, suggests these observers are wrong.
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Attention Economy: Metrics That Matter
Welcome to the new world of Attention Metrics — brand-focused signals that go beyond clicks and surveys to show the value of your inventory. This webinar on Wednesday, May 14, will explore the impact to publishers of the recent MRC advisory toward transacting on viewable impressions instead of served impression. Find out what you can do about this change.
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Business Models


Newsrooms pay for scoops: Will it escalate the practice?
Poynter
Shocking photos and audio have a real street value, and now we know the going price. The price you pay for the photos may be linked to the cost of the steady, slow decline of journalism credibility. Audiences say they believe less of what journalists report. So to get the public to believe us, must we amp up the evidence, even if it means paying a drug dealer for a set up photo?
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PRODUCT SHOWCASE
  Running a Reader's Choice Program?

Learn how to expand digital revenue opportunities with your metro reader's choice, plus create year-round niche ballot programs, such as “Best of Holiday Shopping” and “Prep Football Fans' Choice Awards". Download this playbook to learn more.
 


How hyperlocal publishers can take advantage of the data gold rush
Street Fight
Big data. Little data. Hyperlocal data. The sources of this explosion, retail benefits and opportunities for journalism are well known. Perhaps less so are the benefits for hyperlocal publishers of embracing this trend. Here are five things to consider when exploring how to reap the benefits of the data explosion.
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The newsonomics of Quartz, 19 months in
Nieman Journalism Lab
Quartz, at the tender age of 19 months, can hardly be considered a father to Vox, FiveThirtyEight, and The Upshot. Clearly, though, it’s a major influence. It marked and followed an explanatory way forward way back in September 2012 and its model tells us a lot about this widening field. Fast innovator Atlantic Media wrote the playbook for Quartz.
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Advertising


How the Dallas Morning News learned to make native ads local
Digiday
Like their national brethren, cash-strapped local newspapers are increasingly diving into native advertising. But it turns out scaling down native is easier said than done. The Dallas Morning News offers an instructive case study in how to pull it off. In late 2012, the paper partnered with a local agency, Slingshot, to create Speakeasy, a standalone shop to create and manage local and national ad campaigns. Today, the shop serves 70 clients.
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Online video and advertising: NewTube
The Economist
“The internet is the great leveller,” pronounced Mark Thompson, the boss of the New York Times Company and former director-general of the BBC. “Video used to be the sole preserve of broadcasters.” No longer. Mr Thompson took the stage in a Manhattan warehouse pulsing with about 500 guests, to show off his newspaper’s video vigour. It is launching 14 online “channels” and creating short shows inspired by its newspaper columns.
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The Wall Street Journal to advertisers: We're more innovative than you think
Adweek
The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied in the publishing community, it's still one of many traditional news outlets that face challenges in concerns to perceptions in an increasingly BuzzFeedy content world.
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Competitors


Facebook draws fire on 'related articles' push
The Boston Globe
A surprise awaited Facebook users who recently clicked on a link to read a story about Michelle Obama’s encounter with a 10-year-old girl whose father was jobless. Facebook responded to the click by offering what it called “related articles.” These included several crass headlines, comparable to today’s tabloids rather than actual news. A Facebook spokeswoman did not try to defend the content, much of which was clearly false, but instead said there was a simple explanation for why such stories are pushed on readers. In a word: algorithms.
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Why LinkedIn is morphing from a social network into an online newspaper
Quartz
LinkedIn recently celebrated its 11th birthday. It announced that 300 million people had signed up for the professional social network. LinkedIn also will report earnings for first quarter of this year, which analysts expect to surpass the company’s own guidance. Despite all these positive signs, there is one question that has dogged the network for the majority of its history: What is LinkedIn actually for?
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PRODUCT SHOWCASE
  Your Partner in Customer Lifecycle Management

The Pisa Group is the newspaper industry’s leading outsourced telecommunications company partnering with hundreds of newspapers nationwide and assisting each to reach their print and digital sales goals through New Subscriber Acquisition, Retention Programs and Inbound Customer Service.
 


Goo Technologies aims to incorporate 3-D animations into Web ads
Venture Beat
Backed by Rovio founder Kaj Hed, Stockholm, Sweden-based Goo wants to be a leader in 3-D web pages that are based on the WebGL and HTML5 web standards. Such pages will one day be capable of running rich 3-D animations in web browsers with no plug-ins, and they will work with any site that supports HTML5, the lingua franca of the Web, and its 3-D animation counterpart WebGL.
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Digital


What are the alternatives to pageviews?
Journalism.co.uk
Pageviews often dominate the conversation in terms of measuring a website's performance, but is this the correct way to measure a news organisation's online success? And if no, what alternatives are there? Speaking at the International Journalism Festival in Perugia, Italy, these questions were posed by Pier Luca Santoro, a social media editor at La Stampa and founder of Data Hub, to a panel of experts on the issue of metrics.
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Peekster, a Shazam for print media, launches in the US at Disrupt NY
Tech Crunch
It may surprise you but print media isn’t dead yet. In fact, some people even like reading ink off of pulped tree. And that curious fact is something U.K. startup Peekster is intending to cash in on — with an app (yes, it’s still an app) that links offline reading habits with online socializing and sharing habits to please old school readers and publishers alike.
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The reinvented Los Angeles Times focuses on LA's 300 neighborhoods
Gizmodo
Los Angeles is a big place — 400 square miles, 88 separate cities — and it's rare that what constitutes news in one corner even applies to another. For the first time in its history, the Los Angeles Times is recognizing this fact with an ambitious redesign that allows readers to zero in on what's happening down the street. Launching as part of a recent rollout is Neighborhoods, a new feature that pulls hyperlocal, geocoded news for almost 300 neighborhoods around the city.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
A bird's-eye view of drone journalism
NAA
Drones are generating buzz, but drone journalism in the U.S. remains grounded — at least for now. “It is a really weird and shifting landscape, especially for media organizations,” says Matt Waite, founder of the Drone Journalism Lab at the University of Nebraska-Lincoln.

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Newspaper companies make another big investment in a circular startup
Street Fight
Two decades ago, the newspaper industry made a joint strategic investment in Cars.com — a move that represented a rare departure from the myopia and in-fighting,which came to define the media landscape throughout the 1990’s.

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Digital subscription growth: Engagement is the key
NAA
Engagement. We hear that word frequently in the newspaper industry. In fact, a day doesn't go by when a new article about the importance of engagement isn't published We measure page views and uniques and have goals for growth in both of these categories.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Digital subscription growth: Engagement is the key (NAA)
Newspaper companies make another big investment in a circular startup (Street Fight)
Mobile-exclusive use surges among young adults (NAA)
News Corp introduces cross-title membership and reward scheme (Ad News)
Does TMZ's Clippers scoop mean pop websites can stand as equals with traditional outlets? (Poynter)

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NAA Updates

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