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May. 8, 2013

 


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New NAA research reveals consumers rely on newspaper media when making purchase decisions

More than 8 in 10 adults — 81 percent — took action in the past month as a result of seeing a newspaper ad, new NAA research shows. More than half made an actual purchase. "How America Shops and Spends 2013" measures patterns of behaviors in U.S. consumers, including advertising media usage for shopping and purchasing, the role of newspaper media in purchase decisions, the use of preprints and coupons and online shopping actions.
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Audience


Report goes deeper into the AAM Snapshot

A new NAA analysis takes a closer look at the latest Alliance for Audited Media Snapshot in terms of total circulation, the digital divide, branded editions, print circulation and factors affecting total average circulation. It also includes relevant information from recent NAA reports on industry revenue and engagement with newspaper media.
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Events


Register now for 'Meters, Members and Digital Publishing Revenue'

Don't miss out on the opportunity to hear leaders from The New York Times, Gannett Co. Inc. and The Atlantic talk about their successes in turning digital readers into subscribers. The lineup features Tim Griggs, executive director of cross-platform monetization for The New York Times; Kimberly Lau, vice president and general manager of The Atlantic Digital; Matt Lindsay, managing partner of Mather Economics; and Maribel Perez Wadsworth, Gannett's vice president of audience development and engagement. Discover how to put their lessons to work at this May 14 workshop in New York City, presented by the American Press Institute with The Poynter Institute.
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PRODUCT SHOWCASE
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This 30 minute demo will highlight our integrated software solution for newspaper publishers, including: Company Overview, Sales/CRM, Ad Order Entry, Production, Invoicing, and Reporting. Become familiar with our software and find out why almost 10,000 publications, websites and events are managed around the globe with Mirabel Technologies' suite of software solutions.

Date: May 23, 2013
Time: 1-1:30 pm EDT
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Mike Cook at (402) 657-8559.
 


Advertising


J.C. Penney reintroduces fake prices
TIME
In early 2012, J.C. Penney promised the end of "fake prices" — ones that were inflated just so that shoppers could be tricked into thinking the inevitable discounts represented amazing deals. Well, it's already time to welcome back discounts and inflated prices alike.
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Study shows native ads outperform banners ... mostly
Forbes
A new study by Sharethrough and the IPG Media Lab surveyed 4,770 consumers on their responses to native ad formats, with 200 of the participants agreeing to have their eye movements tracked as they looked at different arrangements of ads and content. The results overwhelmingly backed up the central contention of companies like Sharethrough, which helps publishers push their native ads across different platforms: that readers are more likely to pay attention to marketing messages that resemble the content around them.
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Five platforms local retailers can use to connect with online shoppers
StreetFight
Rather than creating their own e-commerce websites, merchants with physical outposts are increasingly relying on hyperlocal solutions as a way to connect with consumers who prefer shopping online. These platforms give retailers a way to put their products in front of local shoppers, without actually requiring them to set up an online store or negotiate the logistics of shipping and delivery.
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Online video ads have higher impact than TV ads
Adweek
TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago. Digital video presents a big opportunity for marketers, given that online viewers are receptive to ads and that viewing is growing among hard-to-reach audiences like adults 18-34 and light TV watchers.
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Competitors


YouTube launching paid subscriptions to some video channels
Mashable
YouTube is set to launch a paid subscription model for its specialist video channels, according to a report. The move, which has been in development for months, aims to help channels finance a wider range of content such as television shows and films, and will serve as another source of revenue, according to the Financial Times.
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BuzzFeed takes steps to expand foreign news
The New York Times
BuzzFeed, the swiftly growing social news site, has decided it is time to move beyond top 10 lists, animal videos and political coverage. It is going foreign. The site recently posted a hiring notice for a foreign editor that said BuzzFeed wanted "to build a new kind of national security and world news coverage."
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PRODUCT SHOWCASE
 
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Evan Williams on Medium: 'The magazine is the analog for what we're doing'
paidContent
When Twitter co-founders Evan Williams and Biz Stone launched Medium last year, their goal was for it to be a collaborative publishing tool that connected writers to a larger network. But that vision also hinges on quality, curation and, in some ways, a higher barrier to entry than platforms like Twitter.
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Digital


How Instagram went from startup to sensation
Vanity Fair
The sale of Instagram to Facebook for a cool billion in the spring of 2012 was the ultimate Silicon Valley fairy tale: 18 months from launch to offer. But, for co-founder and CEO Kevin Systrom, it was more of a roller-coaster ride, with several missed opportunities, at least two "aha" moments and one major reboot.
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Looking for similar articles? Search here, keyword INSTAGRAM.




Narratively's Noah Rosenberg on monetizing long-form journalism
Ebyline
While many newspapers have cut back on long-form journalism due to shrinking page counts and budgets, stories running thousands of words are finding a home online thanks in part to platforms like Longreads and Narratively. Since launching in September, the site has published long-form articles, photos and multimedia work created by media professionals with credits at The New York Times, CNN, NPR and other top-tier publications.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    NAA's Caroline Little shares insights on AAM Snapshot, related NAA research (NAA)
Don't miss 'Meters, Members and Digital Publishing Revenue' (NAA)
How the future of Google search is leaving iPhone users behind (Fast Company)
Why sponsored posts are a waste of ad dollars (The New York Observer)
Sears dips toe into daily-deal world (Crain's Chicago Business)

Don't be left behind. Click here to see what else you missed.


Reuters, untied to print metaphor, builds a modern river of news
Nieman Journalism Lab
Reuters, as a wire service, has the concept of a minute-by-minute stream of news deep in its DNA. So it's natural that its digital presence would echo that — a flowing river of information, where moving from story to story feels unencumbered. The team responsible for the new site and apps sees the project as less of a redesign and more of a rebuild: Instead of adding new flooring and fixtures, they've taken the house down to the foundation.
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  FEATURED COMPANIES
An obituary is forever, but it shouldn't take that long to place one
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Adobe shifts Creative software to the cloud, monthly subscription
Los Angeles Times
Although it will continue to sell boxed Creative Suite 6 products, Adobe said that going forward, it will focus on its Creative Cloud service. The Creative Cloud service has been available since last year and includes most versions of the company's software, including Photoshop, InDesign, Illustrator, Dreamweaver and Premiere Pro. It comes with 20 gigabytes of cloud storage.
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Business Models


Five qualities of innovative leaders in today's media
Poynter
What qualities distinguish successful leaders in media today? Tom Rosenstiel, executive director of the American Press Institute, writes that he sees "five qualities common among the current crop of innovators — at a time when it's perhaps even harder to lead, given all the challenges the industry faces."
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Trend watch: digital marketing services
Editor & Publisher
The process of diversification and of introducing new products to staff and clients doesn't happen overnight. At the Kenosha News in Wisconsin, managing director of digital media and director of client media Nicole McQuestion said, "We spent a year developing staff that does a needs analysis of a client's business. We taught them how to look at the client's whole business and future needs, rather than just how to sell an ad. We have an 11-person staff with three who specialize in digital media."
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Think micropayments for media can't work?
paidContent
There is a perception that micropayments for content don't work, because they are too cumbersome and involve too much friction for the user. But Greg Golebiewski, the founder and CEO of a micropayment provider, thinks this conventional wisdom is wrong, and that media companies are missing a lucrative opportunity.

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Revisit NAA mediaXchange 2013 with complete conference coverage
NAA
Did you miss a session at NAA mediaXchange 2013 — or miss the conference altogether? Find out what happened with our complete roundup of coverage. Video, articles, key takeaways, social media discussion, news stories and speaker presentations are available for each session.

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Why sponsored posts are a waste of ad dollars
The New York Observer
Some sites call it "native advertising." Some call it "sponsored posts." Some call it "advertorial." But regardless of the name, it's based on short-term thinking and built almost exclusively on industry hype. It's not a long-term strategy; it's just a way to juice media buyers for cash.

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The newsonomics of the mobile aggregator roundup
Nieman Journalism Lab
What are we to think when the aggregators start getting aggregated? That's what's happening in the mobile aggregation space. Flipboard, Zite, Pulse and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last?
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SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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