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May 12, 2010
 


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NAA News


Public Policy

Privacy bill: A closer look at the digital ramifications
U.S. Rep. Rick Boucher, D-Va., chairman of the House Energy and Commerce Committee's Subcommittee on Communications, Technology and the Internet, and U.S. Rep. Cliff Stearns, R-Fla., subcommittee ranking member, released a discussion draft bill on consumer privacy on May 4. Broadly speaking, the bill requires entities that collect consumer data – online or offline – to provide consumers with a privacy notice, along with an opportunity to choose not to have the entities collect consumer data before the data are collected (generally called "consent"). The list of consumer data subject to the bill is very broad, from an individual's contact information and ID numbers to Internet Protocol address and "preference profile" information. The bill also addresses sensitive information, such as medical conditions or histories, race or ethnicity, religious beliefs, sexual orientation, finances and precise geolocation. MORE

Congress, FTC consider changes to COPPA rules
The U.S. Senate Commerce Committee held a hearing April 29 on the Children's Online Privacy Protection Act (COPPA) to discuss whether the statute, passed in 1998, should be updated in light of changes in technology. The hearing was inspired by the Federal Trade Commission's (FTC) announcement that it will reconsider its COPPA Rule, which became effective in 2000 and has remained unchanged since then. Under COPPA, operators of websites and online services are prohibited from collecting personal information from children under 13 without first notifying parents and obtaining parental consent, among other things. MORE




Digital

Advisory committee focuses on digital prospects for newspapers
As part of its mission, NAA's Digital Advisory Committee meets with key technology and media companies to explore potential business opportunities. Summaries of discussions with Apple, Facebook and Microsoft are now available here. NAA will provide periodic updates on new developments or summaries of meetings with other companies.


Resources

Ad touts value proposition for newspaper websites
A digital version of NAA's "Site Matters" ad on the value of newspaper websites is now available. The ad, which targets advertisers, focuses on the importance of local content and the credibility of sites on which ads are placed. Download digital and print versions here.


Grants

Fellowships put industry training within reach
Seventeen grants are available through the NAA Foundation's Minority Fellowship program for industry training opportunities scheduled from July through December 2010. The fellowship program includes events and seminars offered by American Press Institute, Media Management Center at Northwestern University and The Poynter Institute. Deadline to apply is May 25.


Advertising


Retail roundup
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Barnes & Noble has teamed up with Hewlett-Packard Co. on the HP B&N eBookstore (hp.bn.com), with new Hewlett-Packard computers coming with a link to the store and possibly a future reading application. … Macy's Inc. hopes to draw domestic and international visitors with VisitMacysUSA.com, an eight-language site with information about stores, events, brands, special offers and more. … Prominent brands such as American Express, Papa John's and Mountain Dew are eschewing traditional media for marketing campaigns in favor of Twitter, Facebook and other social media.


How to profit from the new frontier of Internet advertising
Online Strategies Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Search engine marketing has come close to satisfying its users with its ability to be measured, analyzed and optimized. The growth of SEM certainly shows a continued attraction, as advertisers continuously search for that magic keyword that will drive clicks and revenues. More

Shoppers surf for food deals online
PR Newswire    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
Consumers, hungry for deals and discounts on food purchases, are increasingly turning to online tools to fill their grocery bags for less, according to Deloitte's 2010 Consumer Food Safety Survey. More

Last-Minute Ad Space to Fill?
We have ads from national, direct-response advertisers. Get paid for each call or sale the ad generates in your newspaper. Free service. MORE


How to vet Tier-Two networks
Online Strategies Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
New ad networks are popping up all the time. Some of them have earned a negative reputation as providers of poor quality traffic. Unfortunately, these networks have not operated with advertisers' best interests in mind and, as a result, Tier-Two networks in general have received a bad rap. More

Ads are born again with iPad
Adweek via Brandweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
David Hewitt of SapientNitro calls Apple's IPad "the most compelling mini-media consumption device" there is. Advertising on it, he adds, is as much about reaching the early influencers as it is about the buzz. "A lot of clients are using this as a first-to-market opportunity," says Hewitt. More

Digital


'Mobile intensives' comprise nearly a quarter of the market
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More than half of the most active mobile users look at advertising to see what they should buy and 44 percent make a "want list" of products advertising, according to a new study. These are the consumers that digital market research firm InsightExpress refers to in its report as "Mobile Intensives," and they represent the key segment for advertisers in the space. In the last two years, this group has grown from 15 percent to 23 percent of the mobile market. More

Paid e-publishing content: Books, newspapers and magazines
TMCnet: InfoTech Spotlight    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The success of Amazon.com's Kindle e-reader and online e-book store has spawned a paid e-publishing content marketplace that has grown rapidly in the past two years and shows no sign of slowing. Competition from other device-makers such as Apple promises to further stimulate what is already one of the most dynamic areas of the digital content ecosystem. More

Competitors


The death of TV has been greatly exaggerated
Mercury Media    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
Television has been killed, buried, resurrected and beaten up again, but it's still the only medium that consistently attracts scalable audiences that deliver high-speed ROI. Direct-response TV is showing that same kind of steely resolve. More

Yahoo launches phase two of major ad campaign
InformationWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The next phase of the "It's You" campaign is set to start May 18 and run throughout the year. The marketing push will feature ads on the Yahoo network, other websites, television, cinema lobbies and on the entertainment videos shown on airplanes. More

Magazines' pitch to marketers: Our ads will work — we promise
AdAge.com    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Magazines have always promised their advertisers a certain number of paying readers. Now the industry is moving toward another guarantee: that its ads will work. One of the industry's biggest publishers, Time Inc., and one of its biggest ad buyers, the Starcom MediaVest Group, are collaborating to develop promises that certain numbers of people will remember ads or take action on them. More

U.S. publishers back Google bookstore
CNNMoney.com    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google currently has 25,000 authors and almost all United States publishers signed up for the Editions service, reports Kyodo News. While having U.S. publishers on board is significant, Google's biggest advantage over other online sellers is its ability to distribute out-of-print books. More

Business Models


How to save the news
The Atlantic Monthly    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Plummeting newspaper circulation, disappearing classified ads, "unbundling" of content — the list of what's killing journalism is long. But high on that list, many would say, is Google, the biggest unbundler of them all. Now, having helped break the news business, the company wants to fix it. More
 


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PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
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