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May 13, 2015

 




NAA News


USPS Responds to NAA's Concerns About Rate Increase
Newspapers were surprised to know that the USPS's initial proposal would have significantly increased rates for Total Market Coverage products that are mailed at High Density Plus rates. USPS proposed a 5.75 percent increase in the per-piece charge for flats packages weighing over 3.3 ounces. NAA contacted USPS officials.
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Five Answers with Larry Kilman, WAN-IFRA
The World Association of Newspapers and News Publishers (WAN-IFRA) will soon welcome news media professionals to the 67th World News Media Congress. WAN-IFRA Secretary General Larry Kilman explains why the event, scheduled for June in Washington, D.C., is unique.
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SPONSORED CONTENT


An Inside Look at The Washington Post's Mobile Experiment
The Washington Post is experimenting with the way mobile readers get their news. Last week, the Post announced the launch of its new mobile Web version to offer a fresh and engaging news experience to its growing national audience.
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8 Promotions That Are Driving Actionable Results for Local Advertisers
Second Street
Papers are delivering quantifiable and actionable results for their clients, such as email database growth, and increases in sales, foot traffic, and leads by running contests, sweepstakes, and ballots that are designed to meet the needs of the client.
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Promoted by Second Street


NAA Roundup: Tribune Publishing to Acquire San Diego Union-Tribune
Austin Beutner, Los Angeles Times publisher and chief executive, will serve as publisher and CEO of the San Diego Union-Tribune. He also will be publisher and CEO of the new California News Group, which includes Los Angeles Times, San Diego Union-Tribune and other properties in Southern California.
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Why the Honolulu Star-Advertiser's Career Expo Works
Thanks to one newspaper, the employment outlook for many job seekers is sunnier with a greater chance of rainbows. The Honolulu Star-Advertiser helps companies fill their openings and community members fulfill their ambitions.
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PRODUCT SHOWCASE
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Five Answers with de Aguiar and Stearns, Dodge Foundation
The Geraldine R. Dodge Foundation's journalism sustainability project is looking at experiments with community engagement and new revenue streams to help build a vibrant future of news. NAA learned more about the project from Molly de Aguiar, program director for media and communications, and Josh Stearns, director of journalism sustainability, at the foundation.
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Business Models


Report: Leadership, Culture are Linchpins of Digital Transformation in the Newsroom
PBS
Little has proven more challenging for newspaper newsrooms than their transformation to digital news and information providers. It takes much more than learning new skills, although those are important. It's a matter of re-engineering journalists' attitudes and their relationships with news consumers, as well as changing newsroom workflows and priorities. It takes significant culture change; both leaders and staff must shift how they approach their roles.
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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


When Metrics Drive Newsroom Culture
CJR
As analytics have entered newsrooms, the digital world has divided into two camps. There are those that think attention paid to metrics creates a world where Kim Kardashian beats out more important subjects, like the Syrian conflict. Advocates of data-driven decision making, however, argue that metrics shift the power balance to a more democratic system where readers matter more than editors.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


How Publishers Can Capitalize on Disruption
INMA
Fueled by digital disruption, news consumption has become more social, more promiscuous, more topic-driven, and less masthead-driven, as readers discover and engage with content in multiple forms through a myriad of distribution channels. Competition for eyeballs is fierce for both news and advertising. Which begs the question: How can publishers grow global audiences and revenues in such a complex and competitive world?
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Getting the News to Everyone, Not Just the Wealthy
The Atlantic
Who is the news made for? In answering that question, the free market tends to sniff out potential readers with a good amount of spending money, because they're more attractive to advertisers. But that can exclude entire communities — tens of millions of people — with relatively low incomes and levels of wealth. How might the media start to serve the informational needs of these overlooked swaths of the population?
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A Multi-Platform Initiative for McClatchy
Garcia Media
After 16 months of workshops and training, our collaboration with The McClatchy Company is about to bear fruit with the launch of new print, responsive web, mobile app, and tablet app products in California — Sacramento, Modesto, Merced, and soon Fresno. This project focuses on developing up-to-the-minute and in-depth storytelling for digital first, producing a stronger visual impact with more varied digital storytelling tools, and promoting video as a key medium.
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Advertising


Local Media's Programmatic Growing Pains, in 5 Charts
Digiday
Advertisers are shifting budgets quickly to programmatic channels. So much so that eMarketer projects that more than half (55 percent) of digital display advertising will be sold programmatically this year. Local newspapers and broadcasters are also jumping on the programmatic bandwagon, if more slowly. In a new report, Borrell Associates estimated that 10 percent, or $5 billion, of local advertising would be sold via automated channels this year, more than double last year's share.
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Snapchat Debuts Video Ads for 2 Cents a View
Adweek
Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well. At the Daily Mail/Elite Daily Digital Content NewFronts presentation, the platform announced it would be unveiling 10-second ads that cost 2 cents per view. The new ad offering creates a new way for Snapchat Discover publishers to generate revenue.
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Ad Blocking Poses a Growing Challenge to Media Companies
AJR
Patrick Curry, 22, sees no ads when he visits websites like the New York Times, even though other visitors see plenty of them — seven at nytimes.com on a recent day, for instance. That's because Curry has used free software called Adblock Plus to remove ads from the websites he visits since a friend told him about it more than a year ago. Now he seems blissfully unaware of most online ads — and says he prefers the Internet that way.
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Competitors


Google Expands Lead as World's Largest Media Owner
The Wall Street Journal
It's getting harder for major media owners to catch up in size to Google, according to a new report from ZenithOptimedia. Google remains the world's largest media owner, but the gap between the tech behemoth and its nearest competitors has increased, ZenithOptimedia's report said. According to the Publicis-owned media agency's estimates of media revenue Google is 136 percent bigger than the second-largest media owner Disney, compared with a 115 percent difference last year.
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Facebook Begins Testing Instant Articles From News Publishers
The New York Times
Facebook's long-rumored plan to directly host articles from news organizations will start on Wednesday, concluding months of delicate negotiations between the Internet giant and publishers that covet its huge audience but fear its growing power. Nine media companies, including NBC News and The New York Times, have agreed to the deal, despite concerns that their participation could eventually undermine their own businesses.
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AOL's Content Sites Face an Uncertain Fate
Digiday
At the heart of Verizon's $4.4 billion takeover of AOL is its interest in the media company's programmatic ad tech and video operation. Less certain is where that will leave AOL's content sites, including The Huffington Post, TechCrunch and Engadget. Video is seen as a key part of the deal. Faced, like other communications networks, with the threat of commoditization, Verizon wants to be more than just a delivery system for others' content.
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Digital


NPR Initiates Phase Two of Plan to Become the Pandora of News
Slate
The announcement by National Public Radio that it's opening access to an application program interface, or API, seemed like it should be of interest only to a relative handful of tech developers. In fact, it is a significant and smart next step in NPR's strategy to become the Pandora of news. In 2014, NPR introduced a streaming player, NPR One; podcasts and NPR One are NPR's fastest-growing digital properties.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Why the Honolulu Star-Advertiser's Career Expo Works (NAA)
NAA Roundup: Hearst to Print Austin American-Statesman (NAA)
Newspaper Digital Audience Springs Forward to 176 Million (NAA)
Five Answers with de Aguiar and Stearns, Dodge Foundation (NAA)
Newsonomics: The Guardian is Trying to Swing Google's Pendulum Back to Publishers (Nieman Lab)

Don't be left behind. Click here to see what else you missed.


How Tech Has Led the Evolution of Media and a Glimpse at What's to Come
Huffington Post
By Ted Leonsis: Roughly 20 years ago, I started AOL Studios and AOL Greenhouse, a project that provided funding for small Internet start-ups. Both were to create and invest in new brands that were endemic to the online medium and not with the intent to repurpose content from another source. My job was to lead AOL's effort to develop original content for dissemination over what was not yet widely called the Internet.
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How BBC News Wants to Streamline Social News Across Multiple Languages
Nieman Lab
The video, posted to the BBC Azeri service's Instagram account last month, showed explosions, soldiers standing in formation, and aircraft flying into battle. It was footage that people all around the world had been clamoring to see: the trailer for Ulduz müharibələri. The same video was posted to the BBC Arabic account under the title "حرب النجوم." On the BBC Mundo Instagram page it was called Guerrade las Galaxias. And on the main BBC News Instagram account, the video was for the new Star Wars movie.
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Insights for Advertising+Digital Sales Professionals, including Sales & Management Skills. NEW CONTENT DAILY!




NAA Updates

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