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May 15, 2014

 




NAA News

How the Pittsburgh Tribune-Review succeeded in the online radio business
“We had not ever thought about it. Opportunity presented itself.” That’s how Janet Corrinne-Harvey, Trib Total Media’s executive director of digital and marketing, explains the genesis of TribLive Radio: Sports Talk in 2011. “The landscape of traditional radio in Pittsburgh was changing,” Corrinne-Harvey explained. In late 2010, it was announced that WEAE 1250 AM, then the market’s ESPN radio outlet, was converting to a Radio Disney format.
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At the Newseum, weeklies make the front page
Weeklies have news to celebrate. The Newseum displayed the front pages of weekly newspapers in its Today’s Front Pages Gallery in Washington, D.C., for the first time. The interactive museum of news and journalism showcased the Shelter Island Reporter of New York outside the building Thursday morning. It showed the Suffolk Times of New York in its sixth-floor gallery.
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Savings.com predicts big May, Tribune takes full ownership of MCT news services
Cox Media Group's Savings.com found a 10 percent increase in coupon redemptions for April 2014, signifying a strong May shopping season. The report, which will be offered monthly, analyzes current retail sales trends, coupon redemption rates, and provides insight on the impact the redemptions have on upcoming buying periods.
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SPONSORED CONTENT


Executing a Data Driven Strategy to Build Audience
Expanding a newspaper’s paid digital and print audience requires a data driven strategy and knowledgeable insight into reader behavior. On Thursday, May 22, the team from Cox Media Group will share their paid digital engagement strategy and life cycle marketing email approach to building audience and revenue for CMG newspapers and how these principles are applied in markets from Austin to Atlanta.
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Business Models


If my newspaper puts up a metered paywall, how many people will pay? Here's some data
Nieman Journalism Lab
So your newspaper is thinking about putting up a metered paywall. What kind of results can you expect? The answer will depend on a lot of factors — the makeup of your audience, how tight or loose you set the meter, what you’re charging. But from looking at other newspapers’ results — more than 500 have a paywall in the U.S. alone — you can start to estimate.
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Uh oh, newspapers are looking like attractive investments again
Columbia Journalism Review
The consolidation boom in the media business may soon extend, albeit on a vastly smaller scale, to newspapers, especially the smaller ones. And no, that’s not an applause line. Several key financial players and newspaper operators have publicly expressed interest in buying, and are doing so privately as well. “Everybody’s talking to everybody,” says one top executive of a major newspaper company.
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The creative power of frustration: Lessons from Arizona State's PIN Bureau startup
PBS
Arizona State University’s Walter Cronkite School of Journalism and Mass Communication is partnering with American Public Media on a new startup called the PIN Bureau. Students in the bureau help newsroom clients across the country engage with their communities and develop enterprise stories through use of APM’s Public Insight Network.
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Advertising


That BBC link on Slate is really an ad
Columbia Journalism Review
The big paradox for journalism on the internet is that the medium offers so many technical advantages — infinite space, malleable design, greater intimacy with readers, etc. — yet remains a colossally, stubbornly, maddeningly difficult place to make a buck. Every news organization, new and old, has had to grapple with this paradox. Sometimes in doing so, they wander into murky ethical swamps.
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Some publishers let readers pay to go ad-free
DigiDay
The decline in display ad revenue is forcing digital publishers to experiment with new revenue models, many of which are centered around novel ways of getting readers themselves to pony up. One model a few publishers have experimented with is the “freemium” approach of companies like Spotify and Pandora, which offers two service tiers: a free, ad-supported one and a paid ad-free version that often comes with added perks.
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Meet Yahoo's mobile banner ad replacement
The Wall Street Journal
When it comes to mobile advertising, most marketers just aren’t that interested in banners. In fact, Yahoo said in February it planned to give up on the format altogether, and that it would focus on selling what it called “in-stream” ad units instead. Yahoo recently revealed what those in-stream display ads will actually look like, launching what it described as new “mobile-first image-rich native ads,” available through its Gemini ad unit.
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Competitors


The Huffington Post, 9 years on
Capital New York
Depending on whom you ask, The Huffington Post is either turning away from a relatively short-lived effort to pack the same heat as establishment media brands, or journalists recruited from establishment media brands ultimately didn't adjust to the site's continued growth and change. In either case, as The Huffington Post moves into the end of its first decade, it's difficult not to see this moment as a test of its purpose and identity.
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PRODUCT SHOWCASE
  Your Partner in Customer Lifecycle Management

The Pisa Group is the newspaper industry’s leading outsourced telecommunications company partnering with hundreds of newspapers nationwide and assisting each to reach their print and digital sales goals through New Subscriber Acquisition, Retention Programs and Inbound Customer Service.
 


A site that meets all your news needs
Columbia Journalism Review
The recent launch of Vox.com shined a spotlight on explanatory journalism — that is, journalism that seeks to contextualize the news cycle. Rather than breaking original news, Vox seeks to both report relevant stories and to provide companion context for important stories breaking elsewhere.
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We are witnessing the birth of the social media press corps
The Washington Post
On May 12, tours re-opened at the Washington Monument, closed since a 2011 earthquake broke its internal elevator and cracked its outside facade. But if you wanted an early look at the reopened monument, your best bet may be Instagram — where 12 select users, handpicked by the Department of the Interior, shared glimpses of the reopened tower before just about anyone else.
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Digital


Digital newspaper engagement hits all-time high
Newspapers & Technology
Some 161 million adult unique users engaged with digital content offered by newspaper media in March, marking an all-time high, according to the Newspapers Association of America’s recent comScore data. This is a 19 percent increase from the 135 million unique visitors measured by comScore in April 2013. Young adults aged 18–24 who only use mobile devices to access newspaper digital content showed the largest increase, rising by 146 percent.
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Boston Globe enhances customer service with real-time mobile access to representatives
Mobile Marketer
The Boston Globe is now offering home delivery and digital subscribers more comprehensive control of customer service by launching a new support application that features access to a live customer service agent. The convenient mobile customer service option developed by Contact Solutions enables the daily paper to engage with print and digital subscribers, and the publisher is the first company to use the My:Time technology.
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NYT's photo-streaming fanny pack is 'beating our reporters' tweets'
Poynter
Photographers at The New York Times have created a photo streaming backpack and a photo streaming fanny pack, Johana Bhuiyan reported recently in Capital New York. Bhuiyan spoke with Josh Haner, a staff photographer and senior editor for photo technology at the Times, as well as a 2014 Pulitzer Prize winner for feature photography.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
How the Pittsburgh Tribune-Review succeeded in the online radio business
NAA
“We had not ever thought about it. Opportunity presented itself.” That’s how Janet Corrinne-Harvey, Trib Total Media’s executive director of digital and marketing, explains the genesis of TribLive Radio: Sports Talk in 2011.

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A bird's-eye view of drone journalism
NAA
Drones are generating buzz, but drone journalism in the U.S. remains grounded — at least for now. “It is a really weird and shifting landscape, especially for media organizations,” says Matt Waite, founder of the Drone Journalism Lab at the University of Nebraska-Lincoln.

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From Disney to Denver: How The Denver Post started hosting events
NAA
For Sarah Weiss, working at The Denver Post meant a string of seemingly random events that led to her to working every day at what she describes as her “dream job.” Her story begins on the other side of country where she was working for Disney Cruise Lines.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    From Disney to Denver: How The Denver Post started hosting events (NAA)
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The newspaper industry is stronger online than you think (NAA)
The reinvented Los Angeles Times focuses on LA's 300 neighborhoods (Gizmodo)
How the Dallas Morning News learned to make native ads local (Digiday)

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