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May 21, 2014

 




NAA News

How FB Newswire from Facebook can enhance newsgathering
A new resource from Facebook is giving journalists something to write about. On April 24, the online social networking service announced FB Newswire, a resource that helps journalists find, share and embed newsworthy content. FB Newswire aggregates content shared publicly on Facebook by individuals and organizations from around the world. The content includes photos, status updates and videos.
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The debate over Net Neutrality rules begins
On May 15, the FCC approved a "Notice of Proposed Rulemaking" (NPRM) to protect and promote an open Internet. The FCC's action responds to a D.C. Circuit Court of Appeals remand of the Commission's 2010 rules on net neutrality. It is important to note, that the Commission has not adopted final net neutrality rules. The FCC is putting forward its tentative conclusions on rules and is raising a number of questions for public comment.
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NAA Roundup: Gannett Government Media has new president
Gannett Co., Inc. announced that Mark Flinn has been named president of Gannett Government Media. Flinn will replace Elaine Howard, who will remain chief executive officer until her retirement at the end of the year. Howard will retire after 28 years of service at Gannett Government Media. Flinn joins Gannett Government Media after serving as director of sales and business development at Investment News.
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Executing a Data Driven Strategy to Build Audience
Expanding a newspaper's paid digital and print audience requires a data driven strategy and knowledgeable insight into reader behavior. On Thursday, the team from Cox Media Group will share their paid digital engagement strategy and life cycle marketing email approach to building audience and revenue for CMG newspapers and how these principles are applied in markets from Austin to Atlanta.
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Business Models


Why newsrooms don't embrace digital tools
Poynter
Many newsrooms in the U.S. are still not taking advantage of the low-cost digital tools for gathering and distributing journalism, even when journalists and producers know about the alternatives to traditional technologies. That's one of the findings in a report published by Mark Stencel, Poynter Institute digital fellow, Bill Adair, Knight chair of computational journalism at Duke University, and Prashanth Kamalakanthan, a former assistant at the Duke Reporters' Lab.
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Can Dean Baquet save Times digital?
Politico
New York Times staffers have a story they like to tell about Dean Baquet: When he walks into the newsroom in the morning, his first question is often, "What's going on the front page?" But Baquet isn't referring to the NYTimes.com homepage; he's referring to the front page of tomorrow's newspaper. As Baquet takes over as executive editor of the Times, a looming question hovers beyond the scandal surrounding Jill Abramson's bloody ousting: How will Baquet handle the necessary digital transformation facing "All the news that's fit to print"?
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Alaska's digital startup takes over the daily
Columbia Journalism Review
One of the more fascinating local media experiments in America is playing out in Anchorage, Alaska, where the sale of the Anchorage Daily News was finalized. ADN, owned by McClatchy since 1979, was bought for $34 million by Alice Rogoff, a veteran media executive and wife of the billionaire David Rubinstein, who already holds a majority stake in the online-only news site Alaska Dispatch. The newsrooms have already merged, under the leadership of Dispatch editor Tony Hopfinger; soon, the websites will merge, too. The two outlets, once rivals, are now one.
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Advertising


The Texas Tribune launches its new combination op-ed page/sponsored content pitch
Nieman Journalism Lab
Nieman reported back in November that the Texas Tribune — as successful a news nonprofit, pound for pound, as exists in this country — was trying to get a piece of that sponsored content pie with something called TribTalk. Sponsored content makes journalists feel uneasy, often for good reason — the idea that the ad's similarity to editorial content is a selling point doesn't give reporters the warm fuzzies. The TribTalk media kit rides that difficult edge.
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Study: Rampant data fraud poses a threat to the mobile advertising industry
Street Fight
Digital marketers have finally started to address the fraud that runs rampant in the online advertising industry. But as users move to mobile devices en masse, the currency of digital marketing — and subsequently, the face of fraud — has evolved from fake traffic, generated by bots, to fabricated data, passed on by publishers. According to a new report, roughly two-thirds of the location data which mobile publishers pass on to advertising exchanges, and eventually to marketers, is inaccurate.
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Why marketers just can't crack mobile
Advertising Age
While AT&T, the nation's second-largest mobile carrier, is venturing into car connectivity — and bidding for DirecTV — it mostly sells one thing: access to phones. It is also the nation's fourth-largest advertiser, spending about $2 billion on media, according to Ad Age DataCenter. And where did it spend almost all of those dollars? On TV. "We're TV-first," Charlie Hinton, exec director of marketing analytics at AT&T Mobility, said on stage at the recent Mobile Marketing Association conference.
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Competitors


Vice, Mashable, Digg and others form a collective for breaking news about Ukraine, may expand into other areas
GigaOM
A group of six news organizations and digital-media outlets — including VICE, Mashable, Digg, Quartz, Mother Jones and NBC-owned Breaking News — have created a somewhat unusual collective effort aimed at reporting breaking news about Ukraine, an effort they are calling #UkraineDesk. For the moment at least, the venture consists of just a common hashtag that all the different entities have agreed to use, which is then pulled into a similarly-named Twitter account, but some of the players say if it works they may expand into other areas.
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AT&T and DirecTV a new force in the US television industry
Quartz
AT&T just confirmed it has agreed to buy satellite TV business DirecTV for $48.5 billion (or $67.1 billion when you include the debt it will assume as part of the deal). Assuming regulators approve the deal, that will make America's oldest telecommunications company, founded in 1885, a serious force in the country's television industry. DirecTV has around 20 million pay-TV customers in the U.S. and a national footprint. AT&T has its own, much smaller service, U-Verse TV. Together they will have about 26 million video customers, the Wall Street Journal reports.
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Syndication ratings: Magazines rise on ongoing Sterling racism story
Broadcasting & Cable
The racism scandal that enveloped LA Clippers' owner Donald Sterling elevated the syndicated entertainment magazines in the first full week of the May sweep, which ended May 4. Every one of the top eight magazines grew from the prior week, thanks in part to extensive coverage of the Sterling story, which TMZ broke on its website on April 25. Sterling, owner of the LA Clippers, has been banned for life and heavily fined by the NBA in response to racist comments he made in a recorded conversation.
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Digital


The leaked New York Times innovation report is one of the key documents of this media age
Nieman Journalism Lab
There are few things that can galvanize the news world's attention like a change in leadership atop The New York Times. Jill Abramson's recent ouster probably reduced American newsroom productivity enough to skew this quarter's GDP numbers. We don't typically write about intra-newsroom politics at Nieman Lab, leaving that to Manhattan's very capable cadre of media reporters. But Abramson's removal and Dean Baquet's ascent has apparently inspired someone inside the Times to leak one of the most remarkable documents Joshua Benton has seen in his years running the Lab, to Myles Tanzer at BuzzFeed.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
How FB Newswire from Facebook can enhance newsgathering
NAA
A new resource from Facebook is giving journalists something to write about. On April 24, the online social networking service announced FB Newswire, a resource that helps journalists find, share and embed newsworthy content.

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If my newspaper puts up a metered paywall, how many people will pay? Here's some data
Nieman Journalism Lab
So your newspaper is thinking about putting up a metered paywall. What kind of results can you expect? The answer will depend on a lot of factors — the makeup of your audience, how tight or loose you set the meter, what you’re charging.

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How the Pittsburgh Tribune-Review succeeded in the online radio business
NAA
“We had not ever thought about it. Opportunity presented itself.” That’s how Janet Corrinne-Harvey, Trib Total Media’s executive director of digital and marketing, explains the genesis of TribLive Radio: Sports Talk in 2011.

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What the FCC's net neutrality ruling means for journalism
Poynter
The battle over regulation of the Internet is finally moving to Congress. Until now, the question of whether the Federal Communications Commission should have the power to force Internet service providers to treat all customers equally has been a legal matter, tied up in federal courts. The FCC, on a split decision, recently voted to open public discussion on the rules. More than 22,000 public responses have already poured into the commission’s comment site.
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Tips from the Guardian for creating shareable content
Journalism.co.uk
The Guardian looks to sites such as BuzzFeed and Vice to understand more about what makes content highly shareable, Laura Oliver, the outlet's social and community editor, U.K., said at the London Social Media Summit. "We take these guys very seriously," Oliver said, speaking at the May 16 event organized by the BBC College of Journalism and the New York Times.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How the Pittsburgh Tribune-Review succeeded in the online radio business (NAA)
If my newspaper puts up a metered paywall, how many people will pay? Here's some data (Nieman Journalism Lab)
Uh oh, newspapers are looking like attractive investments again (Columbia Journalism Review)
Executing a Data Driven Strategy to Build Audience (NAA)
At the Newseum, weeklies make the front page (NAA)

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