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May 26, 2010
 


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NAA News


Campaign

New program builds First Amendment awareness
NAA is a proud participant in "1 for All," a national, nonpartisan program designed to build understanding of and support for First Amendment freedoms. This campaign from the Newseum and the First Amendment Center, which launches July 1, provides teaching materials to schools, supports educational events on campuses and reminds the public how the First Amendment serves as the cornerstone of democracy. Also available are media resources, including ads for newspapers and websites.




Advertising

Podcast outlines opportunities in political advertising
With the mid-term election season in full swing, newspapers are looking to capitalize on political advertising. A new NAA podcast with John Kimball, former NAA chief marketing officer, focuses on this important revenue stream. Kimball offers insights on political advertising in today’s media environment, talks about techniques that newspapers can use to improve in this area and shares a newspaper success story.


Advertising


Retail roundup
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More than 240 Target Corp. stores are getting expanded "P Fresh" grocery sections this year. … A Kmart location in Iowa is testing "KWash," a laundromat featuring high-speed wireless Internet access, wash-and-fold service and a rewards program, in addition to the traditional washer-dryer setup. … Zynga Game Network Inc., creator of FarmVille, Mafia Wars, YoVille and other online games, is working with 7-Eleven on a gift-with-purchase campaign starting June 1 at www.buyearnplay.com. … "Prints in Minutes," a service from Hewlett-Packard Co., is coming to 3,600 Wal-Mart locations this summer. … Nokia Corp. and Yahoo! Inc. are joining forces to offer e-mail, Instant Messaging, maps and navigation. … Supervalu Inc. is looking to plug spaces left by larger grocery chains moving from cities to the suburbs with its Save-A-Lot stores.


Study finds affluent believe recovery is here
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Despite all kinds of mixed economic tea leaves, a new study of consumer perception from Deloitte indicates that most Americans do believe financial recovery has arrived. "Consumer confidence is really strengthening," Scott Erickson, a partner in the firm's retail practice, tells Marketing Daily. "And people with higher incomes are more likely to believe we are in recovery." More

Double-digit rebound for online ad spend
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
eMarketer has revised its forecast to predict a steeper increase of nearly 11 percent for U.S. online ad spending in 2010, after a drop of 3.4 percent last year. U.S. spending on online advertisements will reach $25.1 billion, up from $22.7 billion. eMarketer's previous prediction, in December 2009, was for 5.5 percent growth. A stronger-than-expected search and banner market, along with the rush among advertisers for greater accountability in the still-soft economy, led to the revision. More

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Retailers temper recovery hopes with caution
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As retailers close the book on a strong first quarter, they're sounding a common refrain: Hope for a steady consumer-spending recovery carries a note of caution. More

Middle class turning to higher-end retailers
TheStreet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As momentum of a broader economic expansion picks up and the labor market starts to stabilize, middle-class consumers are starting to turn toward higher-end retailers and away from low-price alternatives. This trend is evident in the most recent earnings releases of some of the largest U. S. retailers. More

Why Wal-Mart's sales should have everyone worried
Fortune via CNN Money    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It certainly looks like happy days are here again. Many of the nation's biggest retailers, including Saks, Hewlett-Packard, Home Depot and Target, have released cheery sales reports. April's jobs reports show a slight increase in the workweek and pay for workers, and more hiring across the board. And then there is Wal-Mart, whose happy yellow face switched to a grimace when it released first-quarter sales. More

Digital


Social, digital media have strong influence on retail traffic
Drug Store News    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
A new report by Jones Lang LaSalle indicated that social and digital media is essential to the new retail environment. In the global real estate services firm's report, "Get Connected — How to Harness the Power of Digital Media," social media has changed how consumers behave, communicate, gather information, socialize and shop — advertising and media strategy is no longer a one-way, interruption-based activity and should be interactive, dynamic and provide value to the consumer. More

Newspapers' Web traffic on the rise
Mediaweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspapers may be struggling with how to monetize their online versions, but they're doing just fine with increasing Web traffic. The number of unique visitors to newspaper websites in the top 25 markets grew 10 percent from March to April, reaching 83.7 million, according to a Newspaper National Network analysis of data from comScore Media Metrix. In the top 10 markets, unique visitors during the same period were up nearly 13 percent from March to April, reaching 70.8 million. More

Competitors


Google begins to open up its AdSense black box
paidContent.org    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google, which has faced criticism from publishers that its AdSense program is not transparent enough, has finally provided a breakdown of the percentages of AdSense revenue it shares. In a blog post, Google says that in general, publishers who put AdSense ads adjacent to their content keep 68 percent of the revenue the ads bring in, while publishers who add a custom Google search engine to their site keep 51 percent of the revenue from those search ads. More

Online news fights to live on its merits
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The founder, chief executive and editor of MinnPost.com, Joe Kramer, has built the online regional news site using a hybrid formula of membership, ads, sponsorships, events and foundation support. As a result, MinnPost is viable, with the equivalent of 18 full-time employees, about 2,000 paying members (donations start at $10 and average around $50) and an estimated $300,000 in annual advertising sales after three years. More

Radio revenue up 6 percent in first quarter
Radio Ink Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Radio Advertising Bureau's revenue report for the first quarter is in with a 6 percent gain to $3.7 billion — the best year-over-year gain since 2007. In fact, says the RAB, "This gain represents the highest posted in nearly a decade." More

Macy's ad gets tablet treatment
Mediaweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In an early example of how a major fashion retailer is working with the iPad, Macy's is using the Apple tablet to turn its summer catalog into a shoppable slideshow. Macy's 60-page print catalog was converted into a two-page spread into which a 20-page slideshow is embedded, with links to shop at Macys.com. More

New Twitter rules clamp down on ad networks
AdAge.com    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twitter put its foot down with new rules that will substantially curtail third-party networks placing ads in the service, and may put a few out of business. "We will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API," Twitter Chief Operating Officer Dick Costolo said in a blog post. More

Business Models


Paper accelerates ad renewals with call center software
BusinessWire    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Daily News in New York uses the Five9 Virtual Call Center for its classified ad sales agents, who call advertisers as their ads approach expiration. Agents have dramatically increased their productivity by using Five9 call center capabilities built into their Salesforce CRM interface, providing click-to-call functionality and timely screen pop-ups with relevant advertiser records from Salesforce.com. More
 


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PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
James DeBois, Director of Advertising Sales, 469.420.2618   Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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