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June 03, 2015

 




NAA News


Can Mainstream Media Buy Its Way to Growth?
Media companies around the world are finding new, diverse ways to invest in long-term growth. In the session, three senior media company executives offered their perspectives on new business investments as revenue opportunities for news media operations.
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Digital Lessons From Top US Publishers
Three legacy media publishers took the stage at the World News Media Congress in Washington, D.C., Monday to discuss how their companies have managed to grow as they have faced digital transformations.
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FAA Releases Memo on UAS and Newsgathering
The Federal Aviation Administration (FAA) released a memorandum to address three main issues concerning the use of unmanned aircraft systems (UAS) for media outlets and newsgathering.
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SPONSORED CONTENT


How the Texas Tribune's Business Model Evolves
The Texas Tribune began adopting business strategies over five years ago that helped the organization thrive. Now, its business model has media insiders wondering how they have managed to remain sustainable.
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8 Promotions That Are Driving Actionable Results for Local Advertisers
Second Street
Papers are delivering quantifiable and actionable results for their clients, such as email database growth, and increases in sales, foot traffic, and leads by running contests, sweepstakes, and ballots that are designed to meet the needs of the client.
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Promoted by Second Street


How CharlotteFive Attracts Millennial Readers
The Charlotte Observer is finding success with its CharlotteFive (C5), a digital product geared toward millennials. The C5 website and email newsletter share the city's top five news and entertainment stories each weekday morning.
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Five Answers with Greg Barber, The Coral Project
The Coral Project creates open-source software to facilitate the moderation of contributions to news sites. NAA dived into details with Greg Barber, the project's lead on strategy and partnerships.
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PRODUCT SHOWCASE
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Business Models


Tribune Signs Dozens of Newspapers for National 'Publisher Consortium'
Capital
Tribune Publishing is introducing an initiative to sell advertising at publications across the country through a partnership with dozens of newspapers. The Chicago-based newspaper company's MediaWorks unit is set to announce a so-called publisher consortium in which an advertiser can buy a single campaign in America's top 30 media markets.
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World Press Trends: Newspaper Revenues Shift To New Sources
WAN-IFRA
Global newspaper circulation revenues are larger than newspaper advertising revenues for the first time this century, according to the annual World Press Trends survey released by the World Association of Newspapers and News Publishers. "The basic assumption of the news business model — the subsidy that advertisers have long provided to news content — is gone," said Larry Kilman, Secretary General of WAN-IFRA.
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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Readers Have Mixed Feelings About Journalists Interacting on Facebook
American Press Institute
On Facebook, personal storytelling and interaction abound. For journalists, however, these practices seem to breach traditional norms that they should avoid entering the fray. But what about when journalists have Facebook pages? Should journalists engage, as Facebook norms suggest? Or avoid interaction, as traditional journalism norms dictate?
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Exploring the Amazon
The Economist
Not long after Jeff Bezos, the founder of Amazon, said he would pay $250 million of his own money for the chronically loss-making Washington Post, in August 2013, he sat next to the newspaper's editorial-page editor, Fred Hiatt, at a dinner. It was a perfect opportunity to influence the Post's line, but Bezos reportedly preferred to talk about other things on his mind, such as exploring the dark side of the moon.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Key Ideas For Publishers Working In a World of Large Tech Companies
WAN-IFRA
Vivian Schiller, former Twitter head of news and current media consultant, said publishers should "absolutely" experiment with Facebook's Instant Articles feature. She said that success is not about referral traffic to a media organization's website, but about the ability to test, optimize and adopt business practices in order to succeed on a platform. "You have to be there."
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Time Spent Reading Newspapers Worldwide Falls Over 25 Percent in 4 Years
The Guardian
The average amount of time spent reading newspapers fell more than 25 percent globally from 2010 to 2014 — but the popularity of newsprint has proved resilient in the U.K. with just a 3 percent decline over the same period. The amount of time spent reading newspapers across the world averaged 16.3 minutes per reader a day last year, down 25.6 percent from the 21.9 minutes daily average in 2010.
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Advertising


Why Publishers Struggle to Monetize Their Paywall Data
Digiday
Publishers launch paywalls with the primary goal of getting more revenue from consumers. But the consumer information they're gathering through the registration process also has potential value to advertisers. In theory, that data could be used to enable advertisers to pinpoint a select audience that is core, affluent users of the publishers' site.
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How Facebook's Video-Traffic Explosion is Shaking Up the Advertising World
Fortune
Cenk Uygur can pinpoint the day he realized that Facebook video was going to rewrite his business model. It was April 6, the day his digital-video startup, TYT Network, uploaded a clip to the social network called “Teachers Sent to Jail FOR DECADES.” The video didn't strike Uygur as anything special — just a typical example of his network's progressive news commentary. But by lunchtime, it had racked up 7 million Facebook "impressions."
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Competitors


5 Ways Time Inc. Is Trying to Make Paywalls Work
Digiday
Last week, Time Inc. erected a paywall at Entertainment Weekly in what it says is the first of more to come for its titles. Others will follow this summer. Time Inc. is struggling to turn around its revenue declines and gain the confidence of Wall Street, so it needs to use all the levers it has. Many publishers have already begun doing the same.
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Pew: 61 Percent of Millennials get Their Political News from Facebook
Pew Research Center
When it comes to where younger Americans get news about politics and government, social media look to be the local TV of the Millennial generation. About six-in-10 online Millennials (61 percent) report getting political news on Facebook in a given week, a much larger percentage than turn to any other news source, according to a new Pew Research Center analysis.
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BuzzFeed's News is Growing, But Still a Small Part of its Traffic
Digiday
Over the years, BuzzFeed has labored hard to change its perception as a cat GIF and listicle farm. It hired star blogger Ben Smith away from Politico in 2011, who has brought on big-name journalists like Pulitzer-winner Mark Schoofs and Steve Kandell, and made a push into political and foreign news. In February, it did its first presidential interview when Smith sat down with Barack Obama.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How the Texas Tribune's Business Model Evolves (NAA)
The Declining Value of U.S. Newspapers (Pew Research Center)
This $1 Billion Swedish Payment Company Thinks it Can Save Newspapers (Business Insider)
How CharlotteFive Attracts Millennial Readers (NAA)
What Mobile and Social Media Trends Mean for Newspapers (NAA)

Don't be left behind. Click here to see what else you missed.


Digital


The Apple Watch Will Expose How Little Publishers Know About Their Readers
Nieman Lab
I've spent the past few weeks with a town crier attached to my wrist. Or at least that's the best metaphor I can come up with for what wearing an Apple Watch does for (to?) a news-interested consumer. It's tweaked the modern American condition — constantly fiddling with your smartphone — with a system of thumps and buzzes that grab your attention whenever an app believes it deserves it.
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How the BBC is Harnessing Mobile Platforms to Engage Global Audiences
The Media Briefing
Trushar Barot is a busy man. As Mobile Editor for the BBC World Service and Global News services, his portfolio covers content across the BBC World Service's English and 27 other language services, alongside the bbc.com website and BBC World News Television Channel. A key component of his current role involves determining how the BBC can best develop editorial propositions around mobile apps.
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Two Routes to a New Future
The Newspaper Works
When challenged with an argument of quality journalism, digital news advocates will usually provide a rhetorical response: "What is quality?" It is trite, and a condescending way of broaching audience demand — not necessarily condescending of the journalists who are creating the content; rather, it is belittling of the audience which is controlling the direction news organizations are headed.
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In an Age of Social Media, Do Comments Sections Still Have Value?
j-source.ca
Shortly after Postmedia closed a deal with Quebecor for its Sun Media English properties in April, it did a test run of shutting down the comments section for a single paper: The Belleville Intelligencer. "It was a decision made not lightly and one that will be revisited in the future," an April 17 notice on the site read.
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NAA Updates

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