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June 04, 2014

 




NAA News

A new book explores ways for newspapers to sustain good health
A new book may help community newspapers turn the corner. Penelope Muse Abernathy, author of "Saving Community Journalism," released April 29, keeps her finger on the pulse of community newspapers as they face challenges in the digital age. In her book, Abernathy draws on research and analysis to reveal ways for community newspapers to transform and become profitable.
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Five Answers with Melinda Day Soto, Tallahassee Media Group
Melinda Day Soto, National Account Executive, Tallahassee Media Group explains how she got her start in the newspaper business and what she considers the best thing she has ever done in the industry.
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Congress must pass a comprehensive Shield Law
Journalists and their confidential sources continue to be at risk. In May 2013, it came to light that the Justice Department had secretly seized the communications records of Associated Press and Fox News reporters. The Supreme Court declined to hear the appeal of New York Times reporter James Risen, who has been fighting a subpoena for the names of his confidential sources since 2011 and now may face jail time.
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SPONSORED CONTENT


NAA Roundup: Scribus 1.4.4 released with NAA palette; Modesto Bee gets new publisher
The Scribus Team announced the release of Scribus 1.4.4, as well as new partnerships with respect to newspaper publishing. Scribus 1.4.4 is being shipped with the latest version of the CMYK color set created and recommended by the Newspaper Association of America (NAA) for newspaper printing.
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Twitter Webinar Series kicks off Thursday
The first of three webinars led by Mark Luckie, Manager of Journalism & News, Twitter, takes place Thursday and explores the basic navigation skills for this real-time social networking tool that is used by over 115 million active users each month. All webinars are free for NAA members.
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Business Models


Missourian to replace time-meter pay model with Google surveys
Columbia Daily Tribune
The Columbia Missourian is changing the pay model for its website, leaving behind the time-meter model for Google Consumer Surveys. For more than a year and a half, the Missourian has used a system where all of its content was free for 24 hours but content older than 24 hours could only be accessed by subscribers. The Missourian offered online-only subscriptions for $5.95 a month and bundled print and online subscriptions for $7.95 a month.
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Convergence drives gains at Cox Dayton
NetNewsCheck
Crime reporter Jessica Heffner grabs a pair of cameras, one for shooting video and the other for stills, and heads out to cover a story. The former copy desk editor for the Dayton Daily News leaves behind the laptop she once toted for note taking and instead will rely on the video record she acquires. A few hours later, her reporting complete, she returns to the newsroom, where she produces a TV story for WHIO-TV, writes in more depth for the Daily News, records a report for WHIO-FM-AM, and adapts her material, perhaps with interactive enhancements, for the websites of the TV-radio combo and newspaper.
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This is why data journalism is failing
Journalism has been thoroughly disrupted over the past decade. News organizations, especially newspapers, have come under heavy financial pressure, news bureaus have been closed or consolidated and journalists have had to rethink their profession. Yet amidst the rubble a new form of the craft has emerged — data journalism.
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Advertising


The Wall Street Journal shares best practices for video ads
eMarketer
Trevor Fellows, global head of advertising sales for The Wall Street Journal, spoke with eMarketers’s Danielle Drolet about best practices in video advertising. Fellows delves into the specifics of WSJ’s videos, including total video length, creative content and the success WSJ has seen from pre-roll video advertising.
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Conde Nast drafts a native ads 'Magna Carta'
Capital New York
Condé Nast editorial director Tom Wallace has drafted a document laying out how the magazine publisher will deal with native advertising online, several company executives told AdAge's Michael Sebastian. The document, out for review by editors and publishers since December, is meant as a quick reference guide to solve disputes over the much-debated advertising format.
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Buzzfeed changes labels on sponsored content
Adweek
BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner.” BuzzFeed previously designated sponsored content with a "presented by" tag and placed it on a light yellow background, similar to how Google used to promote its ads.
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Competitors


Platform or publisher? Medium keeps blurring the line
DigiDay
The old question for tech platforms like Google and Yahoo was: Are you a platform or a publisher? For upstart Medium, the answer is clearly both. The blogging platform, founded by Twitter CEO Ev Williams, continues to blur the line between platform and publisher. With the likes of Condé Nast Traveler, Medium has gone in the opposite direction and built its own internal editorial arm alongside its larger mission of being a platform for user-generated content.
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TV stations supply less news to other local media
Poynter
Fewer local TV stations say they supply news content to newspapers, radio stations or other TV stations than in previous years, Bob Papper reports in the latest installment of the RTDNA/Hofstra University Survey. In the survey, Papper noted, “cooperative ventures had been growing during a down or uncertain economy…and that it would be interesting to see how they hold up as the economy improves. Last year’s evidence suggested that they’re shrinking. That trend has continued this year as well.”
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Newsweek strikes deal to build foreign editions
Capital New York
Newsweek has entered into a partnership with the global media consultancy Empirical Media to strike new foreign licensing agreements for the print magazine and its website. Empirical will initially focus on markets in Central Europe and Asia. Newsweek has existing licensing partnerships, by which foreign publishing companies pay to create their own versions of the title, in Korea, Pakistan, Poland, Japan and Latin America.
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Digital


An old fashioned newspaper man takes the helm in a digital world
NPR
The New York Times' new executive editor, Dean Baquet, took over less than a month ago, yet he appears perfectly comfortable in his perch atop the worlds of journalism and New York. He smokes fine cigars to relax, wears elegant loafers and excuses his decision to keep his suit coat on during our conversation by saying that's just who he is.
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How Muck Rack's social media tool lets journalists track content sharing
Poynter
Here’s a handy social media tool you might not be aware of: Muck Rack’s Who Shared My Link feature. Simply paste any link, and it shows you how many times it was shared on Facebook, Twitter, LinkedIn and more. There’s even a button for your bookmarks bar so you can instantly see social shares for whatever page you’re on.
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The New York Times is restructuring its Page 1 meetings to be more digital
Nieman Journalism Lab
If you want to do something newsworthy at The New York Times and not have people notice, the best thing to do is to put it on Times Insider. That’s the special newsroom-backstory blog available only to those who’ve been upsold to Times Premier, the ten-bucks-more-than-normal premium tier the paper debuted this spring.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
A new book explores ways for newspapers to sustain good health
NAA
A new book may help community newspapers turn the corner. Penelope Muse Abernathy, author of "Saving Community Journalism," released April 29, keeps her finger on the pulse of community newspapers as they face challenges in the digital age.

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Keys to success for turning a newspaper building into an event venue
NAA
The Denver Post building has become a desired location for weddings, birthday parties, conferences and a wide range of events. See how the newspaper transformed itself into an event venue over the past year during this webinar on June 24, led by Sarah Weiss, events manager for The Denver Post.

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Worcester Telegram & Gazette sold, Washington Post reporter wins NABJ award
NAA
Halifax Media Group has agreed to buy the Worcester Telegram & Gazette from Boston Globe Media Partners. Terms of the deal were not disclosed. Halifax Media Group, based in Daytona Beach, Florida, owns 35 daily newspapers from Alabama to North Carolina, including the former New York Times Co. regional papers.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Worcester Telegram & Gazette sold, Washington Post reporter wins NABJ award (NAA)
Keys to success for turning a newspaper building into an event venue (NAA)
Why is innovation so hard for newspapers? (The Washington Post)
Five Questions That Need Five Answers (NAA)
News Corp chief: We'll publish newspapers for 'decades and decades' (Newsmax)

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NAA Updates

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